13 var
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DESCRIPTION
VariaTRANSCRIPT
FACTOR/VARIABLESX1X2X3X4X5X6X7X8X9X10X11X12X13/MISSINGLISTWISE/ANALYSISX1X2X3X4X5X6X7X8X9X10X11X12X13/PRINTINITIALCORRELATIONKMOEXTRACTIONROTATIONFSCORE/CRITERIAMINEIGEN(1)ITERATE(25)/EXTRACTIONPC/CRITERIAITERATE(25)/ROTATIONVARIMAX/SAVEREG(ALL)/METHOD=CORRELATION.
FactorAnalysis
NotesOutput Created14-Sep-2015 14:44:58Comments
InputActive DatasetDataSet0
Filter
Weight
Split File
N of Rows in Working Data File95Missing Value HandlingDefinition of MissingMISSING=EXCLUDE: User-defined missing values are treated as missing.
Cases UsedLISTWISE: Statistics are based on cases with no missing values for any variable used.SyntaxFACTOR /VARIABLES X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 /MISSING LISTWISE /ANALYSIS X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 /PRINT INITIAL CORRELATION KMO EXTRACTION ROTATION FSCORE /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) /ROTATION VARIMAX /SAVE REG(ALL) /METHOD=CORRELATION.
ResourcesProcessor Time00:00:00.031
Elapsed Time00:00:00.052
Maximum Memory Required23148 (22.605K) bytesVariables CreatedFAC1_1Component score 1
FAC2_1Component score 2
FAC3_1Component score 3
FAC4_1Component score 4
[DataSet0]
Correlation Matrix
Healing actionPain reliefAvailabilityPriceCooling sensationSide/harmful effectsColourOdourAdvertisementsStickinessGerm controlPackagingMulti-purpose usageCorrelationHealing action1.000.540.288.308.205.233.157.144.239.151.276.179.098
Pain relief.5401.000.348.292.323.220.195.138.285.335.418.311.213
Availability.288.3481.000.234.275.381-.003.025.155.235.240.188.016
Price.308.292.2341.000.262.277.341.251.277.386.268.231.249
Cooling sensation.205.323.275.2621.000.314.249.252.103.254.394.318.155
Side/harmful effects.233.220.381.277.3141.000.129.198.157.237.333.189.226
Colour.157.195-.003.341.249.1291.000.593-.023.000.236.321.260
Odour.144.138.025.251.252.198.5931.000.015.124.317.437.366
Advertisements.239.285.155.277.103.157-.023.0151.000.442.192.098.106
Stickiness.151.335.235.386.254.237.000.124.4421.000.440.291.201
Germ control.276.418.240.268.394.333.236.317.192.4401.000.466.359
Packaging.179.311.188.231.318.189.321.437.098.291.4661.000.419
Multi-purpose usage.098.213.016.249.155.226.260.366.106.201.359.4191.000
KMO and Bartlett's TestKaiser-Meyer-Olkin Measure of Sampling Adequacy..790Bartlett's Test of SphericityApprox. Chi-Square315.486
df78
Sig..000
Communalities
InitialExtractionHealing action1.000.722Pain relief1.000.609Availability1.000.641Price1.000.471Cooling sensation1.000.481Side/harmful effects1.000.512Colour1.000.743Odour1.000.690Advertisements1.000.679Stickiness1.000.724Germ control1.000.587Packaging1.000.557Multi-purpose usage1.000.516Extraction Method: Principal Component Analysis.
Total Variance ExplainedComponentInitial EigenvaluesExtraction Sums of Squared LoadingsRotation Sums of Squared Loadings
Total% of VarianceCumulative %Total% of VarianceCumulative %Total% of VarianceCumulative %14.05431.18731.1874.05431.18731.1872.47519.03519.03521.73013.30844.4951.73013.30844.4951.99415.33834.37431.1288.67853.1731.1288.67853.1731.76413.56847.94241.0207.84461.0171.0207.84461.0171.70013.07661.0175.9006.92267.939
6.7785.98373.922
7.6404.92178.843
8.6134.71683.559
9.5504.23187.789
10.4693.60691.396
11.4123.17194.566
12.4073.13097.696
13.2992.304100.000
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1234Healing action.525.288.366.478Pain relief.653.289.173.262Availability.455.439.413-.267Price.605.054-.088.308Cooling sensation.579-.009.251-.288Side/harmful effects.532.152.238-.386Colour.471-.616.188.327Odour.533-.630.024.094Advertisements.392.466-.477.284Stickiness.574.344-.514-.115Germ control.714-.021-.117-.251Packaging.636-.313-.128-.195Multi-purpose usage.509-.368-.328-.119Extraction Method: Principal Component Analysis.
a. 4 components extracted.
Rotated Component Matrixa
Component
1234Healing action.037.202.065.822Pain relief.127.334.269.639Availability-.166.422.701.299Price.329.101.352.478Cooling sensation.288.613.036.145Side/harmful effects.129.691.096.091Colour.753-.048-.218.355Odour.813.067-.071.137Advertisements-.070-.054.753.322Stickiness.120.663.598.058Germ control.431.501.380.078Packaging.626.337.228-.003Multi-purpose usage.630.117.310-.100Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a. Rotation converged in 7 iterations.
Component Transformation MatrixComponent12341.571.545.421.4462-.807.271.441.2853-.145.428-.792.4104.046-.668.015.743Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
Component Score Coefficient Matrix
Component
1234Healing action-.086-.058-.122.587Pain relief-.053.028.024.373Availability-.206.461-.135.078Price.085-.145.143.268Cooling sensation.041.360-.123-.056Side/harmful effects-.044.438-.079-.111Colour.344-.176-.236.257Odour.370-.079-.121.032Advertisements-.088-.241.499.153Stickiness-.019.012.506-.151Germ control.114.213.147-.151Packaging.243.116.073-.170Multi-purpose usage.280-.036.188-.210Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.
Component Score Covariance MatrixComponent123411.000.000.000.0002.0001.000.000.0003.000.0001.000.0004.000.000.0001.000Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.