13 twitter marketing tips and strategies to improve your results

13 Twitter Marketing

Tips and Strategies to

Improve Your Results

Fresh ideas to improve your Twitter marketing. Discover

thirteen tips to help you increase visibility, boost

engagement and drive traffic to your site

Tweeting is about more than just dashing off

one-liners in 140 characters or less. To be

successful, you need to know all the ins and

outs of Twitter. These Twitter tips will help your

business create a

successful Twitter

marketing strategy

and get an edge

over your competitors.

2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com

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http://www.customerinsightgroup.com

#1 Create Compelling Content

Your most valuable asset is the

information you provide and it can be the

deciding factor in enticing followers.

Share articles, pictures and behind-the-scenes

information about your company. When you

create great content and tweets, use them

again.


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Content

Is King

TIP

• Tweets have a short lifespans, so don’t feel guilty for reposting a tweet. More than likely, not all of your followers read your tweet the first time around.


1-6x

#2 Tweet Frequently

When it comes to how often a brand

should tweet per day – most brands tweet

anywhere between 1 and 6 times every day

(this figure excludes @replies and retweets.)

Remember to schedule your tweets throughout

the day instead of posting them all at once.

Those that tweet throughout the day catch

readers at different times of day and gain more

followers.


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Daily


#3 Engage in a Conversation

You won’t succeed in building your Twitter relationships by pushing out

one-way marketing messages about your product.

Instead ask questions, retweet and publicly reply to compelling tweets

posted by your followers and customers.

Majority of your Tweets should focus on driving interactions with your

followers, such as Retweets, replies, and likes.

You can tweet to your audience in general, use a hashtag you know they

frequently use, or even @mention specific customers for one-on-one

tweeting.


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#4 Follow, Share, Respond

Make it Easy to Follow — Ideally, your website should feature an easy-to-notice link to your Twitter account “above the fold” (visible without scrolling down) on each page of your website.

Make it Easy to Share — Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click.

Respond — Answer compliments and provide feedback in real time.


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Source: Social Media Examiner

http://ustandout.com/twitter/how-to-get-more-readers-to-share-your-blog-posts-on-twitter


#5 Build Your Brand

Your profile, bio and Twitter background should be

consistent with your company’s website, and easy

for followers to

connect with you on

other channels.


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#6 Make Keywords a Habit

Use keywords in your tweets to send a consistent signal that tells others

who you are, how you want to connect with them and what you want to

talk about.


#7 Don’t Forget the #Hashtag

Adding a hashtags before keywords in

your tweets makes it easier for users

looking to join a specific conversation, or

for specific information.


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#8 Let Your Brand Personality ShineSocial media is social, so mix up the serious and add something

personal and fun to the mix.

Tweets with hashtags double engagement rate.

TIP

• Use 2-3 hashtags max in your posts on Twitter.


#9 Call to Action Add a call to action to your tweet by giving clear directions, providing an incentive to click and by including a deadline.

This is about making sure your call to action matches the next step you want your customer to take.

Links provide more content to your tweets within Twitter’s character limits and they are the best way to provide valuable information to your followers.

You can link to your content more than once.

You can promote one link five different ways by first using the title of the page, next a quote, then one takeaway you discovered, one statistic, and finally a sentence of commentary.


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#10 Use ImagesShare images in your tweets to increase engagement, since images now appear inline on Twitter. Research shows that content with relevant images gets more views than content without relevant images.


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TIP• Incorporate an image into every three to four tweets

so they’re more prominent in a user’s feed.


#11 Reward Followers

It can be something as simple as sending them a thank you, or as grand as giving them a personalized discount code or a free product.

To track how your offer translates into sales, create a special code or tracking number so you can measure the results.

Contests are also a fun way to not only reward followers, but to build buzz around your brand online as well. Run Twitter contests using hashtags to increase engagement quickly.


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#12 Keep it ShortAlways cap your tweets at around 115 characters for optimal

retweet-ability. If you make your tweets the full 140 characters,

your readers can’t add to them or retweet easily.


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#13 Integrate & ScheduleIts great to tweet in the moment. But, It’s good to have a few tweets

cued up that support your overall marketing strategy. You can

optimize these tweets and schedule them to coincide with other

marketing tactics.

115 Characters!


Keep it Touch

Social Media Libraryhttp://www.customerinsightgroup.com/marketinglibrary

Infographicshttp://www.customerinsightgroup.com/infographs

InternetHowTo on Twitterhttp://twitter.com/internethowto

LinkedIn https://www.linkedin.com/company/customer-insight-group-inc-

Social Media Resource Guidehttp://www.customerinsightgroup.com/social-media-resource-guide


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http://www.customerinsightgroup.com/marketinglibrary

http://www.customerinsightgroup.com/infographs

http://twitter.com/internethowto


Questions?Sallie Burnett, CEO

Customer Insight Group, Inc.

Email: [email protected]

Website: www.customerinsightgroup.com

Twitter: @sallieburnett

LinkedIn Group: Customer Relationships — Engage. Keep. Grow


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