13 title index to the dhaka university journal of marketing (1998 – 2008)ms. nasrin sultana

TITLE INDEX OF THE D.U. JOURNAL OF MARKETING

(1998 – 2008)

Prepared by

Nasrin Sultana Lecturer

Department of Business Administration Dhaka City College Dhaka, Bangladesh

204 D.U. Journal of Marketing, Vol. No. 12, June 2009

D.U. Journal of Marketing Vol. No. 1, June - 1998 Editor: Prof. M.A. Quddus

Author Title Page

Alam, Kazi Shariful Growth and Development of Tea Industry in Bangladesh

1

Begum, Razia The Product Quality Control and the Consumer's Consciousness

13

Islam, ABM Shahidul

The Practice of Internal Marketing in Service Organization-The Case of an Advertising Agency

21

Bhuiyan, Md. Zakir Hossain & Ahmad, Shamim

Export Marketing Strategies for Handicrafts

39

Azad, Syed Abul Kalam; Choudhury, Md. Ashraful I. & Khan, Mominul H.

Export Contract: Some Related Issues 49

Alam, Ahmed Fakhrul; Rahman, Mijanur & Azad, Abut Kalam

Marketing of Television Sets in Bangladesh- A Case Study of Mehar Industries (BD) Limited

61

Shah, A. K. Fazlul H.; Rahman, Mijanur; Haque, Serajul & Bose, Manik Lal

Market Demand Projection : An Application on Steel Demand in Bangladesh

73

Jasimuddin, Sajjad M. Korean Trade and Investment Promotion Strategies : Lessons for Bangladesh

83

Khan, Salauddin Ahmed; Imam, Mahmood Osman & Khatun, Khaleda

Constraints of Bank Financing to Small Scale Enterprises : A Study of the Perceptions of the Entrepreneurs

95

Chowdhuiy, A.J.M. Nuruddin & Chowdhuiy, Meah Md. Y.

Impact of EPZ on the Export Development of Bangladesh-A Critical Review

111

Saleh, Md. Abu & Ali, M. M.

Problems in Marketing Newsprint in Bangladesh and its Export Potential

125

Meher, Md. Shawquatul Promotion Mix Practices by the Small and -Informal Business sector at the Victory Pair in Chittagong

135

Title Index of the Dhaka University Journal of Marketing (1998 – 2008) 205

D.U. Journal of Marketing Vol. No. 2, June - 1999 Editor: Prof. M.A. Quddus

Author Title Page

Quddus, M. A. Export Processing Zones in the Private Sector: Issues and Prospects

1

Hasan, Syed Rashidul Cellular Telecommunication: System and Marketing in Bangladesh

11

Khan, A.N.M. Sayeedul Haque

Science and Scientific Method in Marketing

21

Bhuiyan, Md. Zakir Hossain & Rahman, Mijanur

Increasing Non-Traditional Exports of Bangladesh: Suggestions and Policy Implications

27

Khandaker, Mubina Should the Marketing Concept Permeate the Whole Organization?

37

Hossain, Md. Afjal Costing and Pricing Practices of Readymade Garment Products for Export: An Empirical Study on Some Selected Firms in Bangladesh

49

Ahsan, Ali & Jalil, Altaf Theoretical Perspectives on Export Promotion Research: A Review of Issues

63

Moyeen, AFM Abdul & Huq, Afreen

Performance Measurement in Small Business Research: Some Issues of Concern

71

Omar Al-Farooque, Md. "Economic Aspects of Japanese 'Financial Keiretsu (Industrial / Corporate Group): A Review".

81

Bhuyian, S M Salamat Ullah & Azad, Md Abdul Kalam

Green Products Versus Grey Products- A Comparative Analysis of Some Selected Issues

103


D.U. Journal of Marketing Vol. No. 3, June - 2000 Editor: Prof. A.K. Fazlul H. Shah

Author Title Page

Murshed, Dr. A.J.M. Humayun; Ahmed, Waquar & Mahtab, Nehal

Paradigm Shift of Asian Consumers: An Overview

1

Imam, Dr. Mahmood Osman & Ali, Muhammad Mahmoob

Database Management System for Retail Bank Marketing: A Conceptual Framework

23

Isalm, ABM Shahidul Communication Patterns in Advertising Agency-Client Relationships: An exploratory Study

37

Hossain, Dr. Md. Afjal & Sarder, Dr. Jahangir H.

Export Promotion of Readymade Garment Products in Bangladesh: Review of Measures and Techniques

51

Hoque, Serajul & Ahmed, Shabbir

Internet Marketing and its Features

67

Rahman, Md. Masudur & Khondkar, Dr. Mubina

Marketing Orientation in the Insurance Companies of Bangladesh

79

Abir, Tanvir Fittin & Nabi, Md. Noor Un

Customers’ Opinion Towards the services of Biman Bangladesh Airlines

89


D.U. Journal of Marketing Vol. No. 4, June - 2001 Editor: Prof. A.K. Fazlul H.Shah

Author Title Page

Khasru, Syed Munir

Market Trends in the Consumer Goods Industry of Bangladesh: The Case of Watch Market

1

Raha, S. K. Export of Leather and Leather Goods: The Case of Bangladesh

22

Ahmad, Md. Hellal Uddin & Choudhury, Musfiq Mannan

E-Commerce: An Overview Along with its Prospects in Bangladesh

36

Bose, Dr. Manik Lal; Hossain, Dr. Mahabub & Rahman, Dr. Md. Mizanur

Rice Price Policy to Support Food Security in Bangladesh: A Critical Review

57

Hossain, Dr. Md. Afjal Marketing Strategies of the Tourism Industry in Bangladesh: Implications for Bangladesh Parjatan Corporation

79

Ahmad, Shabbir; Hossain, H. M. Mosarof & Kabir, Md. Jahangir

E-commerce and its Status in Bangladesh

101

Alam, Md. Jahangir Marketing of Vegetables in Bangladesh : A Study of Six Villages

118

Haque, Md. Aynul; Miah, M. A. Monayem; Hossain, Dr. Md. Ismail & Jahan, W. Aktar

Marketing of Major Fruits in Bangladesh

141

Islam, Prof. Dr. Md. Anwarul; Khan, Mr. Morshed Hasan & Habib, Md. Wahidul

Solid Waste Management in Dhaka City

151

Abir, Tanvir Fittin & Rahman, Md. Mizanur

Strategic Alliances: Securing a Competitive Advantage in International Marketing

163

Ahmed, Shamsad & Farukh, Abu Noor Md.

An Excellent Return of Jute: A Case Study of Angel Fibers

183


D.U. Journal of Marketing Vol. No. 5, June - 2002 Editor: Prof. Dr. Moinuddin Kamal

Author Title Page Rahman, Dr. Md. Mizanur; Bhattacharjee, Dr. Haripada & Islam, Md. Rafiqul

The Behavior Foreign Direct Investment (FDI) Inflows in Bangladesh: An Econometric Analysis

1

Uddin, Dr.Md. Kamal; Hossain,Dr. Md. Afjal & Islam, ABM Shahidul

Relationship Between FDI and Economic Growth: An Application of Granger Causality Test

15

Rahman,Dr.Md. Anisur & Meherunnesa

Semi-Intensive Shrimp Culture in Bangladesh: Present and Prospects

27

Moniruzzaman, Dr.M & Rahman, M. Masud

Productivity of Public Sector Textile Mills of Bangladesh: 1990-2000

35

Chowdhury, Md. Humayun Kabir

An Investigation of Narrow and Broad Band in consumer Brand Extension Evaluations

43

Sheel, Mr. Samir Kumar & Rahman,Dr. Md. Mizanur

Marketing of Poultry Products in Bangladesh: An Analysis

61

Haque, Mr. Faizul & Khan, Md. Morshed Hasan

The Impact of Telemarketing and the Internet on Relationships in the Value Chain and Overall Business Competitiveness

79

Uddin, Muhammad Moshfique; Mahmud, Haseeb & Jahan, Kazi Mohammad Sarwar

Testing Random Walk Behavior of the Real Exchange Rate of Bangladesh

95

Habib, Md. Wahidul; Abudullah, A.K.M. & Zaman, Fazluz

Impact of Asian Currency Crisis 111

Hossan, H.M. Mosarof & Hossain, Md. Belayet

Measurement and Evaluation of Capital Adequacy Rations of NCBs of Bangladesh

137

Munshi, M. Nasiruddin Marketing Strategies of Libraries and Information Services

155

Haque, A.S.M. Shahidul Sun Tzus the Art of War and Its Implications in Marketing

163

Jahan, Rounak Development of Higher Level Decision Making Competence

171


D.U. Journal of Marketing Vol. No. 6, June - 2003 Editor: Dr. Md. Moinuddin Kamal

Author Title Page Hossain, Md. Enayet

Quality Perception of Consumers: A Study on Two Selective Brands of Color Television (CTV) in Bangladesh

1

Kamal, Dr. Md. Moinuddin & Tanha, Moutushi

Marketing of Tiles in Bangladesh: Issues and Prospects

21

Rahman, Dr. Md. Anisur Eco-Friendly Shrimp Culture in Bangladesh: Prospects and Possibilities

37

Al-Emran, Md. & Bhuiyan, Dr. Zakir Hossain

Marketing of Credit Cards in Bangladesh: Augmenting the Customer Services

45

Hossain, Dr. Md. Afjal; Uddin, Dr. Kamal; Sheel, Samir Kumar & Islam, Md. Rafiqul

Distribution of Tourism Services in Bangladesh. An Evaluation of the Role of Different Tourism Firms

57

Jalil, Dr. Altaf Role of Trade Fairs in Buyer-Seller Linkage Creation: Findings on Bangladesh

73

Khan, Md. Morshed Hasan & Khan, Eijaz Ahmed

Market Potentiality of Plastic Doors in Bangladesh

95

Ahmad, Shabbir; Hoque, Dr. Serajul & Kabir, Md. Jahangir

Various Aspects of Currency Swap and its Applications in International Finance

103

Azad, Dr. Abul Kalam Lending Strategy, Policy and Procedure in Financing the Unemployed People: A Study on Karmasangsthan Bank

113

Islam, MM. Obaidul & Uddin, Dr. Muhammad Farid

Workforce in Information Technology (IT): Australian Perspective

133

Mollah, A. Sabur & Mobarek, Asma

Efficient Market Hypothesis (EMH) and the Capital Asset Pricing Model (CAPM): Emerging Challenges

141


Author Title Page Roni, Naheed Nawazesh Environmental Issues of

Entrepreneurship Development: Bangladesh Scenario

159

Chowdhury, GM An Analysis of the Profile of MBA Students Having Work Experience

179

Rahman, Md. Mizanur; Khan, Md. Morshed Hasan & Abir, Tanvir Fittin

Strategic Alliances: Securing a Competitive Advantage in International Marketing

189

Uddin, Muhammad Farid & Islam, M M Obaidul

Close-Relationship Management Between Banks and Small Businesses: Exploring the Interactions Between Policies

203

Zebal, Mostaque Ahmed Market Orientation in Bangladesh - Respondents' Perception

217

Alam, Md. Jahangir International Marketing: A New Perspective for HYV Vegetables in Bangladesh

239


D.U. Journal of Marketing Vol. No. 7, June - 2004 Editor: Prof. Dr. Haripada Bhattacharjee

Author Title Page Bhattacharjce, Haripada & Bose, Manik L

Regional Agricultural Performance: An Analysis of Rice Crop in Bangladesh

1

Bala, Swapan Kumar; Yusuf, Mohammed Abu & Chowdhury, Anup

Use of Credit Cards in Bangladesh: Enabling Smart Business in the Digital Age

25

Hoque, Mahfuzul; Akter, Mahmuda & Hossain, Dewan Mahboob

The Application of Quality Function Deployment (QFD) in Target Cost Allocation: A Health Care Scenario

43

Islam, Md. Rafiqul & Sheel, Samir Kumar

Intra-Regional Trade of Bangladesh with SAARC Countries: Trends and Directions

61

Khan, Zahid Hassan; Zaman, Fazluz & Ahmed, Mushtaque

Matchmaking Industry: A Bangladesh Perspective

73

Abdullah, Abu Yousuf Md. & Hossain, Zakir

Effectiveness of Outdoor Advertisement in Dhaka City

97

Rahman, Md. Anisur; Rahman, Md. Mizanur; Ali, Md. Moktar & Akhtaruzzaman, Md.

On-Line Banking Aspects in Bangladesh

113

Hoque, Serajul & Ahmad, Shabbir

A Look on the Definition of the Marketing Mix

127

Chowdhury, A. A. Mahboob Uddin

The Role of Institutions for Corporate Governance: The Cases of Japan and Bangladesh

135

Mollah, A. Sabur & Mobarek, Asma

To Pay or Not To Pay Dividends: A Critical Analysis of the Theories of Dividend Pay Out Policy

167

Mahmood, Mabroor Dollar Stores in the USA and Prospects for Bangladesh

191

Lincoln, Zakaria Informal and Free Trade Arrangements in South Asia: A Qualitative Assessment

207


D.U. Journal of Marketing Vol. No.8, June - 2005 Editor: Prof. Dr. Haripada Bhattacharjee

Author Title Page

Khondkar, Mubina Coca-Cola: Transcending the Satisfaction for Global Thirst

1

Ahmad, Shabbir; Abdulluh, AKM & Hoque, Serajul

Determinants of performance of' Private Commercial Banks in Bangladesh

21

Abdullah, Shahnaz Taranuum & Mullineux, Andy W.

The Effect of Intrahousehold Decision Making on Women Empowerment: A Comparative Study of BRAC and Grameen Bank in Bangladesh

41

Rahman, Md. Anisur & Mazumder , Md. Mizanur Rahman

Credit Card Business in Bangladesh: Present Status and Future Prospects

69

Hoque, Mahfuzul; Akter, Mahmuda & Hossain, Dewan Mahboob

Linking Knowledge Management with Balanced Scorecard

87

Rahman, Nausheen Factor Affecting the Demand and Supply for Private Real Estate Companies in Dhaka City: A Survey on Some Selected Real Estate Companies

101

Ishtiaque, Abu Naser Ahmed; Akter, Md. Shahriar & Ghose, Suntu Kumar

The Potentiality of Mobile Marketing in the Promotion Mix: A Study over Bangladesh

121

Khan, Morshed Hasan, Rahman, Arifur; Ali, Md. Moktar ; Azam, Md. Moshiul

An Empirical Analysis of Success Factors of Line Extensions of Fast-Moving Consumer Goods

137

Sheel, Samir Kumar & Islam, Md. Rafiqul

Prospects of the Poultry Industry in Bangladesh

153

Kaniz, Layla; Khan, Zahid Hasan & Rahman, Md. Motiur

Marketing of Halal Food: A Comparative Scenario Between Business (Bangladesh) and Religious Perspective

173


Author Title Page

Ferdous, Minhaj & Salat, Amirus

Auditing in a Computerized Information Systems (CIS) Environment in Bangladesh

201

Mohiuddin, Muhammad & Begum, Selina

Bangladesh - India Trade Relations: Reflections on the Market Constraints

215

Datta, Parimal Chandra Historical Perspective of Jute Industry in Bangladesh: An Evaluation

229

Haq, Mahmudul; Jahangir, Nadim & Ahsan, Ali

Synthesis of Managerial Fairness and its Effects on Perceived Leader Quality: The Case of Nationalised Commercial Banks of Bangladesh

243


D.U. Journal of Marketing Vol. No.9, June - 2006 Editor: Prof. Ahmed Fakhrul Alam

Author Title Page Uddin, Dr. Md. Karnal; Hossain, Dr. Md. Sharif & Rahman, Md. Masudur

Factors Affecting International Capital Flows to Developing Economics: Panel Data Approach

1

Alam, Md. Tahangir Agricultural Marketing Problems of Diversified Crops in Bangladesh: Opinions and Remedies from Grassroots Level

15

Ali, Md. Moktar & Hossain, Muhammad Ismail

Application of Geographic Information System in Marketing: Bangladesh Perspective

35

Hossain, Md. Afjal & Nazmin, Sultana

Building an Image of Bangladesh as a Tourist Destination: Some Strategic Guidelines

55

Khasru, Syed Munir Music Industry in Bangladesh: A Study of Marketing Evolution

71

Ali, Dr. Muhammad Mahboob & Sifat-E-Mohsin, Chowdhury

Creation of Market Space through Human Resource Development Under Blue Ocean Strategy: A Conceptual Framework

83

Abdullah, AKM; Ahmad, Shabbir & Hoque, Dr. Serajul

Determinants of Changes in Gross Domestic Product in US Economy

101

Islam, Dr. Md. Rafiqul & Sarker, Mohammad Amzad Hossain

Marketing Strategy for Partex Furniture Gallery (PFG) – Problems and Prospects

109

Rahman, Md. Masudur & Osman, Abur Rashed

International Organization for Standardization (ISO) 9000 – Quality Standardization in Higher Education

123

Khan, Md. Morshed Hasan; Haq, Md. Ridhwanul & Ghosh, Suntu Kumar

Sales Skills Assessment in the Insurance Industry

137

Hasan, Md. Kamrul; Bhuiyan, Md. Nazim Uddin FCMA & Hoque, Dr. Serajul

TQM as a Scrambling Tool for Market Share in a Competitive Global Arena: Some Highlights

143


Author Title Page Datta, Uttam Kumar & Biswas, Nimai Chand

Cotton Marketing in Bangladesh 163

Nasreen, Taslima Audit Expectation Gap in Bangladesh: The Role of Auditing Education in Narrowing the Gap

177

Yasmin, Imrana; Rahman, Wahidur & Mallika, Abida Sayeeda

Shopping Pattern of Working Women in Dhaka City

193

Islam, Dr. Md. Rafiqul; Sheel, Dr. Samir Kumar & Biswas, Pallab Kumar

Customer Satisfaction of ATM Service: A Case Study of HSBC ATM

207


D.U. Journal of Marketing Vol. No. 10, June - 2007 Editor: Prof. Ahmed Fakhrul Alam

Author Title Page Ali, Md. Moktar; Ahmed, Rafiuddin; Rahman, Arifur & Azam, Md. Moshiul

Electronic Banking in Bangladesh: Status, Potential and Constraints

1

Huque, Md. Entazul & Islam, Md. Anwarul

Importance of Supply Chain Management to Reduce the Unit Cost of Production

17

Bhuiyan, Md. Hamid Ullah & Biswas, Pallab Kumar

Disclosures of Corporate Mission Statements in Bangladesh - A Supply Side Analysis

41

Khan, Zahid Hassan; Khan, Nahid Hassan & Zaman, Fazluz

The Driving Forces of the new Economy

57

Malakar, Bipul; Khan, Md. Morshed Hasan; Ahmad, Shabbir & Chaudlwry, S.I. Nusrat A.

Factors Affecting Clients' Buying Behavior Towards Mobile Phone Operators

71

Afza, Syeda Rownak & Chowdhury, Tamgid Ahmed

Perceptions of the Customers 'I'owards Insurance Companies in Bangladesh-A Study Based on the Servqual Model

79

Islam, A.B.M. Shahidul; Uddin, Md. Kamal & Al-Mamun, Shamim

The Practice of the Strategies of Relationship Marketing

99

Muzareba, Abureza Mohammad

Conventional Approach to Celebrity Endorsement Might not Create Success Stories for Business

125

Huda, S.S.M. Sadrul; Faruq, Omar & Sharmin, Sabina

The influence of Food Store Environment on Customer Satisfaction

149

Ferdous, Chowdhury Saima Leave Policies in Bangladesh: Sources of Work-life Imbalance

159

Ahmed, Jashim Uddin; Akhtar, Afsana & Dilshad, Segufta

The Impact of Information Source on SIM Purchase Behavior

173


Author Title Page Abdullah , Shahnaz Taranuum; Uddin, Md. Kamal & Bhuiyan, Mohammad Moqbul Hossain

Factors Affecting the Decisions of Women Regarding Loan Use

183

Khan, Md. Morshed Hasan; Masud, Md. Zakaria & Alam, Md. Faridul

An Evaluation of the Credit Rating Practices in Bangladesh

201

Ghosh, Badal K. The Major Changes in Bangladesh Economy (1972-2005)

215

Khasru, Syed Munir The Evolution of FM Radio Stations in Bangladesh: The Case of Radio Today

233

Sheel, Samir Kumar; Islam, Md. Rafiqul & Shil, Niranjan

Structure of Poultry Industry in Bangladesh: Challenges and Opportunities

247


D.U. Journal of Marketing Vol. No. 11, June - 2008 Editor: Prof. A.K. Fazlul H. Shah

Author Title Page Alam, Shamsul & Raihana, Begum

Temporal and Inter-Market Price Relationships of Leading Crops in Bangladesh

1

Zahid, Jawadur Rahim International Diversification Through MNCs

21

Babu, Mujahid Mohiuddin Word of Mouth (WoM): A Vital Marketing Communication Tool

33

Hossain, Muhammad Ismil; Yasmin, Ms Sabina & Akter, Ms Nasrin

Line or Brand Extension in New Product Development: Case Studies on Unilever and Square Toiletries in Bangladesh

49

Alam, Mirza M. Didarul & Momotaz, Shamsun Nahar

Analysis of End-Users' Expectation and Perception of Service Quality of Software Service Providers: An Empirical Study on Diagnostic Centres

75

Shah, A.K. Fazlul H; Uddin, Dr. Kamal; Ishtiaque, Abu Naser Ahmed & Himel, Md. Foyzul Bari

Competitor Analysis in Mobile Phone Service Market in Bangladesh

89

Hossain, Dr. Md. Afjal; Khan, Md. Morshed Hasan & Akter, Sharmin

Tourism for Socio-Economic Upliftment of Destination Countries: Global Versus Bangladesh Perspectives

103

Bhuiyan, Md. Nazim Uddin; Hai, Md. Abdul & Ratan, Sarker Rafij Ahmed

Sustainable Strategies for Ready Made Garments Industry in Bangladesh: A Focus on Labor -Employer Conflict and Political Vulnerability

117

Datta, Parimal Chandra Catscow Analysis: A Diagnostic Study of British American Tobacco Bangladesh Co.

133

Ghosh, Badal Kumar Changing Food Consumption Patterns in Bangladesh: A Rural-Urban Comparative Study

145


Author Title Page Shermeen, Dr. Sadia; Bhuiya, M. Monzur Morshed & Hoque, Imranul

Adoption of CRM In Retail Apparel Company: A Case Study on Gap Inc

163

Khan, Eijaz Ahmed; Hossain, Mohammad Anwar; Rashid, Mamnur & Hasan, Sk. Mahmudul

Demographic Characteristics of Successful and Non-Successful Women Entrepreneurs: A Discriminates Analysis

177

Hossain, Dr. H. M. Mosarof

Service Offerings and Performance of Dhaka Stock Exchange

187

Afroz, Sajeda

The Relationship Between Foreign Tourists' Arrival and Foreign Exchange Earnings: The Case of Bangladesh

203

13 title index to the dhaka university journal of marketing (1998 – 2008)ms. nasrin sultana

Documents