12df7063 sandiegoreview #4 - henry schein i san diego review refining services i n an effort to...

858-625-0019 • www.facebook.com/scheinsandiego

SAN DIEGO REVIEWYOUR LOCAL DENTAL SOLUTION PARTNER JUNE 2012 • 4TH EDITION

In This Issue…

NEW TEAM MEMBERSWelcome to San Diego

Page 2

1ST ANNUAL GOLF INVITATIONALWinners and Participants

at Encinitas Ranch

Page 3

REFINING SERVICESTurn Scrap Gold

Into Cash

Page 4

PATIENT EDUCATIONGuru: The Link to

a Healthy Practice

Page 5

OFFICE SPOTLIGHTA + Family Dentistry

Pages 6–7

EVENT CALENDARNew Summer

and Fall Dates

Pages 8–9

OFFICE SPOTLIGHTElite Orthodontics

Pages 10–11

12DF7063

If you are in the market to replace an oldpiece of equipment; completely remodel

your dental practice; or looking to buildthe office of your dreams from theground up, the Henry Schein San DiegoEquipment Team is eager to assist youwith your every need. In the last coupleof years, this equipment team has been apart of opening some of the mostspectacular dental practices in San DiegoCounty.

Landon Lueck and Brent Satterley leadour traditional equipment sales. One of theunique things about this duo is that theywork as a team. Usually at dentaldistributors around the country, eachequipment specialist works autonomously.Having a true equipment team here in SanDiego provides a higher level of customerservice to our dental clients and ensuresfurther accuracy, particularly with the morecomplex jobs we take part in. Landon andBrent have a fantastic network of DentalSpecific contractors, designers, finance/lease experts, and realtors who specializein dental practice sales as well as a varietyof contacts for various specialty trades(electrician, plumbing, etc.). Landon andBrent both have an eye for beautifulaesthetics when it comes to designing adental practice, as can be seen by the

colorful recent photos of practicesthey have worked on, which are ondisplay in the Schein San Diegoshowroom in Sorrento Valley.Landon and Brent are organizing awonderful program that will takeplace on September 28 in Carlsbad,at the beautiful Ortho OrganizersWorld Headquarters, titled “NewOffice & Office Remodel Forum.” Ateam of premier San Diego expertswill be showcased at the forum andwill offer insights and specializedknowledge to dental professionals whoare looking forward to remodeling orbuilding a new practice. (See eventscalendar on page 9)

Matt Wagner is our Hi-Tech expert. He has a plethora of dental experience,primarily focused on dental practicecomputers and networking. Matt isentering his third year with Henry ScheinDental San Diego and has quickly capturedthe attention of many dentists in ourcommunity because of his vast knowledgebase and customer service skills. Matt isalso our E4D CAD/CAM expert. He hasinstalled E4Ds in several San Diegopractices over the course of the last yearand assists our dentists from the initialdemonstration to installation of theequipment. He often accompanies

prospective E4D owners to our E4Dmanufacturing plant in Dallas, Texas, wherehe partakes in hands-on demonstrationswith some of the leading CAD/CAMexperts in the country. If you are in themarket for new computers/ software, hi-tech products (digital radiography; 2D/3Dcone beam pans), or CAD/CAM, Matt isyour go-to contact in San Diego.

To schedule a consultation with ourequipment and technology team, call ourSorrento Valley office at 858-625-0019.We look forward to welcoming you to our renovated showroom where we have multiple operatories that have been configured with industry-leadingequipment and technology options on display.

Left to right: Landon Lueck, Brent Satterley, and Matt Wagner.

Our San Diego Dental EquipmentTeam Is Here to Serve You!By Brian Brady, Regional Manager

Use your Smartphone to scan with available

QR code readers

12DF7063_SanDiegoReview #4 6/4/12 8:29 AM

2 I san diego review

new team members

Iam honored to be the newestteam member at Henry

Schein Dental San Diego. I grew up in Boca Raton,Florida and after graduatingfrom the University ofColorado at Boulder, I movedto San Diego to be near acoastline. San Diego has somuch to offer. I love havingaccess to many types ofoutdoor activity. For the past 4years, I have been theOperations Manager of athriving dental practice in NorthCounty. I learned both theclinical and business aspectsof dentistry from scratch andhelped my doctor increaseprofitability and efficiency bytransitioning the office to adigital format. This allowedgrowth of the practice’s patientbase. As a Field SalesConsultant, I can developrelationships with doctors andstaff members while providingsolutions tailored specificallywith their practice goals inmind. I look forward tomeeting you soon and workingtogether with you to help yourbusiness achieve success.

Iam honored to be a memberof Team Schein as a Field

Sales Consultant. I was bornand raised in Atlanta, Georgia,where I graduated fromKennesaw State University inMay 2012. I am happy to callbeautiful San Diego my newhome! During my time inschool at Kennesaw State, I worked for a sports nutritioncompany and was able toguide our customers to helpthem achieve their healthylifestyle goals. I love to playgolf and watch college footballin the fall.

I developed an interest indentistry at an early age. Thatchildhood interest evolved intoa deep appreciation for thehard work and dedication thatgoes into keeping our smilesshining and our mouths pain-free. I’m looking forwardto learning about your practiceand how Henry Schein Dentaland I can help to support youin realizing your practice goals. I’m here to work beside you, every step of theway! I truly look forward tomeeting you!

I’m extremely excited to be anew member of the Henry

Schein Team as a Field SalesConsultant. Prior to joiningHenry Schein, I consideredbecoming a dentist during myundergraduate program at theUniversity of Central Florida,but was told by a BusinessSales College Faculty member that I have greatcommunication skills, a positiveattitude, and an ability toprovide creative solutions toproblems—especially in dentalpractices.

My uncle has a successfulinternational dental practice inRio de Janeiro, Brazil, so thereis a strong family tradition inthe dental industry. Myprofessional skills includemarketing, fee and practiceanalysis, social media, andenhancing the patientexperience. In my spare time I enjoy surfing, working out,bicycling, and spending time onthe beach. I cannot wait toprovide excellent service andcreative growth solutions to myfuture dental clients in the SanDiego area!

JORDANKIRSCH

Field SalesConsultant

DREWHORNE


NICK LANZA


My name is StewartRichline—your new

Equipment Service Technician.Although I might be new toyour team, I am not new toSan Diego. I grew up in theOak Park area and lived in and around San Diego mostof my adult life. After a 10- year hiatus in Phoenix,Arizona, I am finally returninghome. I am married and Ihave a teenage son who willbe starting high school thisyear. I’m a veteran of theUnited States Navy and wasstationed in San Diego on the USS Antietam (CG54). I served on active duty for 6 years and continue myservice in the U.S. NavalReserves. I love the oceanand I am SCUBA certified. I also like outdoor activitiessuch as mountain biking,hiking, and paintball. I lookforward to returning to San Diego and meetingeveryone on the team!

STEWARTRICHLINE

EquipmentServiceTechnician

Iam pleased to be your newEquipment and Technology

Service Technician. I come toyou from the extreme desertheat that is part of living inPhoenix, Arizona. Needless tosay, San Diego’s ocean breezeis a much-welcomed additionto everyday life! I have 6 yearsexperience in the dentalservice industry as part of theHenry Schein Dental family. I am a graduate of ITT TechnicalInstitute; and I am currentlyworking toward my Bachelor’sin Business. I bring with memy 4-year-old dog Jackson. I know Jackson is going to loveall the dog-friendly venues inSan Diego. I am an activeCrossfit athlete and work outdaily. As a person who believes in maintaining anactive lifestyle, I can saywithout hesitation that I amlooking forward to all that the San Diego area has to offer. I am excited and look forwardto meeting all of you andcontinuing the high level ofservice and satisfaction that Henry Schein Dental San Diego is known for.

BRADTROBAUGH

EquipmentServiceTechnician

San Diego’s New Team Schein Members


golf invitational

san diego review I 3

1st Annual Golf Invitational Thanks to all of our customers who participated on April 24 at the Encinitas Ranch!

2nd Place Team: Dr. Chan, Christy Conway,Brent Satterley & Kevin Harold

1st Place Team: Dr. Jeff Kimura, AJ Shah, Michael Gordon & Todd Hammer.

3rd Place Team: Daniel Charlton, Dean Raiken,Chris Lanese & Ian Kovacevich



refining services

In an effort to continually bring more value to yourdental practices, the Argen Corporation and

Henry Schein have partnered together, combiningthe strengths of two global leaders to provide youwith the highest quality Refining Services available. Henry Schein is the world’s largest provider ofhealth care services to office-based physicians and Argen is the world’s largest provider of dentalgold alloys. This partnershipleverages the power of twoindustry leaders and delivers anadditional revenue stream foryour practice through state-of-the-art scrap refining.

With over 50 years in thedental alloy industry, Argen hasbuilt their business on trust,honesty, and integrity. Theyunderstand how important it isfor you to work with a company you trust for yourrefining needs. They also believe through theirprecise refining process you will receive thehighest return available and make the most moneyfor your scrap. Why? The difference is found in theunique procedures and additional steps performedby the experts at Argen during the assay andrefining process.

Everything begins when you ship your dentalscrap to Argen via FedEx. Argen supplies youroffice with a FREE shipping kit and pays allshipping costs, including insuring your shipment forno extra charge. When your scrap is received

at Argen, technicians carefully document thecontents of your package under strict securityprotocol and send you a confirmation E-mail of thepackage’s arrival along with an estimated date ofcompletion. What follows is an intricate proceduredesigned specifically to maximize the value of yourprecious scrap.

In preparation for the first melt, a disk mill isused to crush the scrap, and proprietary flux isadded to extract even the smallest particles ofprecious metals. After the first melt, the materialsare cooled, the slag is removed, and the metals go

back into the fire for a secondmelt. During the second melt avacuum pin tube sample is takenwhile the metals are in a moltenstate. This insures a homogenousmix and a true representation ofthe amounts of each metalpresent in the scrap. Threesamples are then dissolved andanalyzed by expert chemistsusing a sophisticated ICP

machine that reads with 99.995% accuracy. Eachbatch is tested against controls, giving a perfectlyclear reading of how much precious metal is in alot of scrap and how much it is worth.

The superior customer service that accompaniesthe process also sets Argen’s refining services apartfrom others. You are kept updated throughout theprocess and provided a straightforward, all-inclusivesettlement record with no hidden charges. Eachsettlement comes with a personal call to discuss the results and to review flexible payment optionsincluding check or gold, silver, and platinum bullionalloy. Every batch includes the Argen Guarantee, if

Now Is the Time! Dental Refining Equals Big Money!San Diego-based (Mira Mesa) ARGEN is turning your scrap into profits!By Ashley Skitt

you’re not 100% satisfied with the results of yourassay, we’ll return all materials to you at no cost.

Argen’s state-of-the-art refining service isrevolutionizing the industry. With record-breakingdemand for precious metals, dental refining isworth more than ever.

Take advantage of the opportunity to earn more money for your scrap, contact your Henry Schein Sales Consultant today or visit www.dentistrefining.com to request your FREE refining kit.

FREE OFFER!

Argen is offering a special to all Henry Schein customers. When submitting your first batch of scrap to Argen, include the name of yourHenry Schein Sales Consultant and you willreceive a FREE Silver Eagle Coin as a thank youfor trusting Argen with your refining needs.


patient education


Do you find that many of your patients areapprehensive or unwilling to accept your

recommended treatment? Are you losing patientsat a rapid rate? Leading dental consultants havesuggested that the average case acceptance rate isonly from 30% to 40%, and that number drops to13% on cases costing more than $5,000. Ninetypercent of patients don’t accept treatment becauseof a lack of education.

The best way to combat the down economy,say the consultants, is to focus on your existingpatients through improved patient education.Better understanding equals higher treatmentacceptance. Let Guru help!

Guru is a company that provides educationalsoftware to determine proper dental care. With Gurusoftware, you can present colorful, easy-to-understandvideo animations to your patients. If a picture is “worth

a thousand words,” then avideo is worth a million. WithGuru’s patented “Stop, Drawand Teach” technology, it isquick and simple for you toinvolve your patients in theirown dental needs. You can drag each patient’s X-rays and images into acustomized treatment plan. Animations are saved, sowhen your patient comes back six months or a yearlater, you both can easily review the information.

Even with this powerful communication tool,doctors are faced with the problem that 87% of allpatients’ significant financial decisions are made athome with their loved ones. Since patients onlyremember about 10% of what has been presented,the probability that all the important informationgets conveyed to the spouse is minimal.

Guru: The Link to a HealthyPractice in a Down EconomyBy Jerry Babcock

Guru is education software.

Educating one patient with Guru.

Fortunately, Guru not only allows you to e-mailthe presentation to the patient but also allows youto include your voice, thanking your patient fortheir trust in proceeding with the necessarytreatment. After the patient reviews the e-mailedpresentation with their spouse, both can betterunderstand why the patient’s dental needs far

outweigh the flat-screen TV they mayhave been considering.

A 2011 study showed a 27.83%increase in case acceptance forpractices incorporating Guru into theirstandard of care. It is the link thatcreates healthy patients and a healthypractice.

For a demo of GURU or for moreinfo, call our San Diego branch @ 858-625-0019.



office spotlight

1. You traveled to Pelton & Crane in Oregon

to participate in a Driven to Excellence course.

What are your thoughts on that trip and

what impact did that have on the buildout of

your practice?

It was a great experience! I know how to performdentistry, but I have no idea about the flow/form/function of the dental office. Instead of trial anderror, I learned the principles of design that allowmaximum production and decreased stress. Ourdoctors, staff, and patients love the flow of theoffice. I’d recommend going to the equipmentmanufacturer’s factory (Pelton & Crane) to anydoctor who is thinking of starting or remodeling a dental office.

2. What were your reasons for wanting to move

and expand your practice?

We simply outgrew our old space! My sister and I worked together for almost 2 years and decidedto partner up. We provide excellent service to ourpatients; love the community we are in; andwanted a bigger space that would allow us todeliver our services to a larger patient base.

3. Tell us about the timeline of your project from

starting to look for a location to completion.

The entire project took one year and three months.Dr. Janice and I decided to partner up in January2011. We then started looking for a location. It tookus a while to find the right location: not too far from

A + Family DentistryDr. Justene Doan & Dr. Janice Doan, www.aplusfamilydentistry.comInterview by: Christy Conway, Field Sales Consultant; Photography by: Wander Aguiar

our old office and easily accessible from the mainfreeways (8, 15, and 805). We secured the locationlast September and started space planning andconstruction right away.

4. Why did you decide to work with Henry Schein

as a partner for this project?

The staff at Henry Schein Dental San Diego madethe difference. Christy, Brent, Matt, and Landon aregreat. They always stayed in close communicationwith us—and we felt that they always had our bestinterests at heart.

5. What technology do you currently have in the

practice and what are your plans for future

technology?

We are fully computerized with Dentrix and Dexis.In the future, we would like to purchase E4DCAD/CAM technology to provide our patients withmore diversified treatment options while increasingour productivity and efficiency.


6. What Social Media platforms are you currently

using to promote your practice?

Our main social media platforms are Facebook,Twitter, Google +, and YouTube. These sites havebeen a great way to communicate with our currentpatient base and attract new patients through ourexpanded online presence. Our Web site has beena great spot for us to connect all of these sites.YouTube has been especially useful to post andshare video testimonials from our patients andplace them on our Web site along with other socialmedia platforms. We post regularly on all of theseplatforms (at least once a week) on topicsincluding, but not limited to, dentistry. In addition,we also started our own blog page on variousdental topics that some of our patients want tolearn more about. We have also made an accounton an up-and-coming social media platform calledPinterest, an online pinboard that allows you to pin,organize, and share things that are important to ourpatients. The world of social media and onlinecommunities is always changing so it is extremelyimportant to stay current. We keep our eyes open

and join online communities with help from ourvery own Henry Schein Consultant Christy Conway.We also attend her quarterly “Christy’s SocialMedia Study Club” meetings at the Henry ScheinDental branch in Sorrento Valley to learn moreabout ways to expand our online presence.

7. What is your favorite aspect of your new

office?

It’s set up for enhanced production and reducedstress. We use our consultation rooms and stafflounge, which we didn’t have before, all the time.The new equipment is easy to use andcomfortable. It provides a pleasant workenvironment. We are very proud of it.

8. Your business is about creating healthy,

beautiful smiles. What differentiates your

practice and how do you make your

patients smile?

We truly care about our patients and view them aswe do friends or family. We take all the time it

needs to raise a patient’s awareness of what’sgoing on in their mouth; gain their commitment totreatment; and work with them to achieve the bestresults possible. We don’t give up on any patientwho values their teeth.

9. What did you like most about designing your

office from scratch?

We could take inventory of how we’ve beenpracticing dentistry; plan on where we want to goin the next 5–10 years; and design the office tosupport our plan.

10. What is it like working with your sister

every day?

I couldn’t ask for a better partner! We are similar in many ways, but also act as balance wheels foreach other. We each have various strengths andperspectives that work together to produce a veryfine partnership.




events calendar

FRIDAY, JUNE 15: 2nd AnnualSummer Kick-Off Party!We have great weather all year, butthere is just nothing like a San Diegosummer! Join us to kick off summer2012 and experience some of the mostbreathtaking views of San Diego at theALTITUDE Sky Lounge atop theMarriott Gaslamp Hotel. DJ Ramsey willprovide the entertainment for what willbe a spectacular event. Complimentaryhors d’oeuvres and cash bar.

Begins at 5pm. ALTITUDE Sky Lounge, 660 K Street, Downtown San Diego

THURSDAY, JUNE 28: Dentsply Presents: Karen Hays, R.D.H.“Assessing Anesthetic Options for Nonsurgical Periodontal Therapy”

To deliver optimal patient care, pain management is an essential component of periodontal therapy procedures. Supported by science, this course will provide the dental professionalwith the information necessaryto make an anesthetic choicebased on each patient’s needs.This course will include information on a new, noninjectable local anestheticfor scaling and/or root planing.

RSVP: Ally Jo Frush (858) 625-0019$29 per attendee2 CE CREDITS6–8pm at Henry ScheinCenter, 6199 CornerstoneCourt East, San Diego

WEDNESDAY, AUGUST 29: SDI Presents: Dr. Brian Nový“My name is StrepMutans and I am not your enemy!”No other bacterium is despisedby dental professionals morethan Streptococcus mutans.However, this unique tiny organism is ubercool, and if yougot to know “him” a little better,you may discover how much you actually like “him.” After all,what would your life be like ifthis “invisible” life form wasn’tliving among us on planet earth?Each participant will leave with a better understanding of thedynamic caries process as wellas the principles of caries management by risk assessment(CAMBRA).RSVP: Ally Jo Frush(858) 625-0019$29 per attendee2 CE CREDITS6–8pm at North County Oral & Facial Surgery Center, 839 E. Grand Ave, Escondido

HENRY SCHEIN DENTAL SAN DIEGO

EVENTS CALENDAR

TUESDAY, JUNE 26: DOXA Presents: Dr. Lou Graham“Incorporating the Best andLatest Technologies Into YourCrown & Bridge Practice”This course is all about thesimplification of crown & bridgetechniques for the anterior and posterior. Whether you usee.max, metal, or the latest allzirconia crowns, this course will guide you through practicalconcepts to enhance your long-term outcomes.Technology continues to bringus new products that have allbeen well researched and canbe easily implemented intoyour practice.RSVP: Ally Jo Frush(858) 625-0019$29 per attendee3 CE CREDITS6–9pm at Henry ScheinCenter, 6199 CornerstoneCourt East, San Diego



WEDNESDAY, SEPT. 12 & 19 Special LectureEvent!“Treating the Special NeedsPatient in the DentalOffice: The Clinicaland Administrative Challenges”This presentation is a “must-see” for the entire dental office team! The main focus will provideeffective tools from the patient’sfirst contact with the front officeto the operatory, offering themost successful ways tocommunicate with those patientswho have psychologicalchallenges such as AnxietyDisorders; Attention DeficitDisorder (ADD); Narcissism;Obsessive Compulsive Disorder(OCD), and Obsessive CompulsivePersonality Disorder (OCPD) aswell as physiological challengessuch as Alzheimer’s; dementiaand arthritis. This lecture will be given by San DiegoProsthodontist Dr. Peter F.Johnson, D.M.D., and NormaGrinfeld, Dental OfficeAdministrator.RSVP: Ally Jo Frush at (858) 625-0019$19 per attendeeSEPT 12th: La MesaCommunity Center, 4975 Memorial Drive, La MesaSEPT 19th: North County Oral & Facial Surgery Center, 839 E. Grand Ave., EscondidoChoose one date. 6pm–8pm. 2 CE CREDITS. Dinner Included.

FRIDAY, SEPTEMBER 28: New Office & Office Remodel Forum“Daylong Panel Lecture Event featuring local San Diego experts”Whether you’re transitioning as an associate to a sole proprietor in a brand-new facility orremodeling a dated practice, it is an enormous undertaking. If you are at this stage inyour career or about to be and want input from the professionals, join us for thiseducational event. We are bringing together a panel of experts including local San Diegoarchitects/interior designers, dental lease negotiators, finance experts, dental-specificcontractors, dental equipment specialists, and equipment installation technicians. Listento the experts speak and ask all of your questions on a one-to-one basis. Bring your floorplans with you for tailored advice! Hear from San Diego dentists who have been throughthis and hear their stories and suggestions. Don’t make foolish mistakes. Do it right!RSVP: Ally Jo Frush at (858) 625-0019. FREE ADMISSION and Lunch Included9am–2pm at Ortho Organizers Event Center, 1822 Aston Avenue, Carlsbad

FRIDAY, OCTOBER 5:Dr. Charles Blair, Author of “Coding with Confidence”“Stay Out of Jail! The Top Coding Errors!”Based on several thousand dental practices studied, these commonproblems were identified: consistent coding errors, clinical protocolissues, and potentially fraudulent activities. Learn the top coding errors—and how not to make them! You will also receive new, valuable information on some of the “hot” sections of the CDT code, which you can use to identify and “fix” coding problems that lurk in your practice. Most practices can expect legitimatenet increases in cash flow immediately by learning how to do it right.RSVP: Ally Jo Frush at (858) 625-0019/$129 per doctor, $79 per staff member 6 CE CREDITS–Breakfast and Lunch Included8:30am–4pm at Embassy Suites La Jolla, 4550 La Jolla Village Drive, La Jolla

WEDNESDAY, NOVEMBER 7: Dr. Chuck Schlesinger“Implants 101: Introduction to Implant Placement”This introductory course is intended for dentists who want to integrateboth the surgical and restorative phases of dental implants into theirdaily practice. Patient selection, treatment planning, critical anatomicalstructures when considering dental implants, surgical placement, and asrestorative options with the CAMLOG® Implant system are presented anddiscussed. CAMLOG is Henry Schein’s implant system.RSVP: Ally Jo Frush at (858) 625-0019. FREE for Dentists and Staff Members6 CE CREDITS–Breakfast and Lunch Included9am–3pm at Henry Schein Center, 6199 Cornerstone Court East, San Diego

FRIDAY/SATURDAY, NOVEMBER 16–17: San Diego DentalConventionThis annual event has evolved greatlyover the last few years and nowattracts hundreds of local San Diegodental professionals. Don’t miss out onthis year’s event!RSVP and get more info., including pricing: www.ceadental.com Earn up to 16 CE CREDITSAll Day, Each Day at Marina VillageConference Center, San Diego

FRIDAY, NOVEMBER 30: Dr. Gordon J.Christensen“The ChristensenBottom Line – 2012”This fast-moving “bottom line” courseincludes the areas of dentistry with themost activity and change. Easilyunderstood with numerous summaries tohelp attendees interpret advancementsin the profession. The course encouragesaudience participation and Q & A, and ispresented in an enjoyable manner.Course is presented in conjunction withthe CDA Foundation and The San DiegoCounty Dental Society. Proceeds benefitthe CDA Foundation and San DiegoDental Health Foundation.RSVP: Marie at (619) 275-7188 or visit www.sdcds.org $249 per doctor (CDA or SDCDSMember), $149 per Auxiliary, $299 for Nonmembers/7 CE CREDITSBreakfast and Lunch Included7am–4pm at Sheraton Hotel & Marina,1380 Harbor Island Drive, San Diego


office spotlight

Dr. Eshani opened Elite Orthodontics with a visionthat included a desire to bring the latest

techniques and technologies available in Orthodonticsto the San Diego community. The environment iswelcoming, comfortable, and elegant.

Tell me about your background and education.

“I grew up in a family of medical doctors, so Idecided to become the first dentist! My BS degreeis in Biomedical Engineering, which I received atNew York College in Buffalo, New York. I obtainedmy DDS and completed my ortho residency inRochester, New York.”

“I have now been in practice for over sevenyears, and I am delighted to be living in San Diego.”

What were your reasons for wanting to move

and expand your practice?

“My practice grew too large for my previous location.I had a desire to provide a better facility with thelatest and greatest that Orthodontics has to offer so I can deliver the best possible dentistry to mypatients. I strive to give them comfort and quality.”

“There have been massive advancements inOrthodontics in the past 10 years, both inphilosophy of treatment and technology. I spend

each day focusing on this revolution to be sure thatI am on the cutting edge of theory and practice formy field.”

What are the demographics of your practice?

“We treat everyone—from 7 to 97! More adults aretaking advantage of the latest technologies toimprove their smiles. It used to be that one quarterof my practice was adults, now it is more than half.A procedure that used to take three years can nowbe done in eighteen months.”

What technologies have you incorporated that

you would be lost without?

“Paperless charting, 3-D imaging, and digital X-raymake our days more productive with much lessstress.”

Elite OrthodonticsDr. Nader Eshani, http://www.drehsani.comInterview by: Randee Thompson; Photography by: Wander Aguiar



What has been the biggest change from your

prior office?

“I believe this office brings greater patientconvenience and more privacy, should it be desired.I have three areas for treatment—an open bay, asemiprivate room, and a closed-door operatory. This design was my idea and has proven to be verywell received by my patients. I want them to becomfortable at all times and to know that theircomfort is of primary importance.”

Tell me about your state-of-the-art

conference room?

“I hope to one day have a study club wherecolleagues can gather to discuss cases and shareinformation. The other feature is the video

capabilities. Parents can monitor surgical casesfrom here so they can see firsthand the quality andcare we deliver.”

“My vision for this office was to give it theWOW factor!”

Well, you certainly have. It’s beautiful!Congratulations.

What is your absolute favorite part of this office?

“My shower! I can work out and then begin myworkday immediately. I love being outdoors in San Diego.”

Thank you very much for your time and yourongoing relationship with Henry Schein Dental & me.




OralDNA

OralDNA Labs was founded in2008 to provide clinical diagnostic

testing to dentistry. Medical doctorsutilized the clinical laboratory as adiagnostic tool, dentists had not. Six months into OralDNA’s existence,Quest Diagnostics, the world’s leading provider of diagnostic testing,information, and services acquiredOralDNA Labs, Inc. Ourcompany’s goal is to help thedental profession achievebetter clinical outcomesby providing reliable,definitive, and cost-effectivediagnostic tests thatdrive the detectionand prognosis ofdisease at an earlier, more treatablestage. OralDNA currently offers threesalivary DNA tests; two related toperiodontal disease and one for thehuman papillomavirus (HPV).

In an effort to make a moreinformed assessment of patients withperiodontal disease, we offer twosalivary DNA tests for dentalprofessionals—MyPerioPath® andMyPerioID® PST®. This reflects theimportance of accurate patientassessment. Patients may be at riskfor tooth loss and emerging researchsuggests that periodontal disease islinked to certain systemic diseases.The MyPerioPath test detects thespecific type of bacteria that ispresent in the oral cavity. Once the

dental professional knows whichbacteria are in the mouth and at whatrelative quantity, the office candetermine a treatment plan that’s rightfor the patient. The MyPerioID® PST®

test can tell the clinician if a patienthas differences in his/her DNA thatmight mean he/she is at greater risk of more serious disease. The

information provided by these two tests helps the cliniciancome up with a treatment planthat’s right for each patient.

One size does not fit all.OralDNA also has

a test for the HPVvirus—OraRisk® HPV.Traditionally, patients

presenting with oralcancers were older in age and hadalcohol- and tobacco-use risk factors.Recently a much younger subset ofthe population has presented with oralcancer. The HPV virus has beenimplicated in these oral cancers.

TheOraRisk® HPV test can tell if a patient has an HPV infection in theoral cavity. If so, they might have agreater risk of getting HPV-related oral cancer. Like most cancers, it’simportant to strive for early detection.If the clinicians know that the patienthas an HPV infection, they canmonitor them more closely for signsof oral cancer and consider furthertesting or referral.

All three tests are performed usinga noninvasive oral rinse sample that is

collected in the dental office. Thepatient simply swishes (in the case ofOraRisk HPV; swishes and gargles) asterile saline solution in his/her mouthand spits it into a tube. The sample isthen sent to our lab, where the test isperformed. Test results are returned tothe dental office for evaluation. Thesereports act as a third-party validation,

giving the patient a visual of what’sgoing on in their mouth and whether ornot the bacteria or HPV virus orinfection is present. Our tests can helpcommunication with patients about theneed for therapy or further monitoring.For more information, please contactChris Wildes, OralDNA territorymanager at [email protected]

OralDNA—What’s it all about?

CHRISTOPHER WILDES is a graduate of ChapmanUniversity and holds a degree in OrganizationalLeadership. During his studies, he lettered incollegiate football and baseball. After leaving theuniversity, he aided in the start of a family business.The business still exists today in North Hollywood,California. Moving on from the family business, he

ran a division of Canon business systems for approximately ten years.Today he is a territory manager for Oral DNA with diversified expertisein the dental lab industry, dental implants, and general business.

Chris enjoys playing golf, cycling, traveling, and cooking.


CAMLOG implants

CAMLOG, Henry Schein’s implant division,recently moved its U.S. base to Carlsbad,

California to allow more efficient operations andincreased support for the growing implantbusiness. The support you need to grow yourpractice by offering the surgical placement ofimplants in your own practice with the support ofHenry Schein is right here in San Diego. Theopportunity for you and your staff to attend a two-day introductory course and/or 20-day fellowshipcourses is now in your own backyard. If you arealready placing implants, ask us how you can getstarted with CAMLOG and take advantage of thetechnology and service that Henry Schein isknown for.

Today, only 3%–5% of the cases that couldappropriately be treated with an implant are beingperformed. And, as babyboomers continue to spendmoney for better health andbetter appearance, more patientsare choosing implants over otherdental solutions. The marketcontinues to grow as more general practitionersadd implant dentistry to their practices. You cannotafford to miss that opportunity!

Based on many years of experience in researchand development and the highest qualitystandards, the CAMLOG® Implant System hasbeen designed to be a very user-friendly, well- organized, and reliable implant system.

Excellent esthetic results can be achieved—thanksto specifically designed system components.

Innovative design: The heart of the CAMLOG®

Implant System is the innovative implant-to-abutment connection, known asTube-in-Tube™ design. With thisreliable connection, restorationsstay in place. CAMLOGcontinues to add innovativesystem components, including

CT-guided surgery, CAD/CAM abutments, and pre-angled abutments that are designed for full-mouthrestorations.

Simplicity: The CAMLOG® Implant Systemstands out for its extremely easy handlingproperties. Drills with depth stops, color coding,well-organized instruments, and the uniqueimplant-to-abutment connection allow for

Did you know CAMLOG is based in San Diego?Carlsbad based CAMLOG offers somuch more than just dental implants

efficient work without any compromise in quality.The result is minimal treatment time for both userand patient.

Reliabilty: The CAMLOG connection is whatmakes CAMLOG® implants exceptional. With theunique connection, very little strain is put on theretaining screw. The abrasive-blasted, acid-etchedPromote® surface conforms to current scientificinnovations. The results of many in vivo and in vitrostudies support the reliability of the surface and itsability to provide fast osseointegration.

To learn more about Henry Schein’s CAMLOGImplant System, contact your Henry Schein FieldSales Consultant.


The Henry Schein Dental Specialties Group facility inCarlsbad, California is headquarters for CAMLOG USA.



get fit @ work!

During my years as a healthand fitness professional, I

have found that assisting clientsin achieving optimal health mostoften requires change in areasthat are often undermined andoverlooked. Lifestyle habits,mental fortitude, discipline,education, and the application ofkey techniques are centralelements that dictate

the potential of the individual’s healthand well being.

Here are my top 10 tips for laying the groundwork of optimalhealth. Upon this foundation,recommendations for nutrition andexercise can be capitalized on much moreeffectively than without these guidelines in place.

1GET ORGANIZED: Why? If we are out oforder our lives are less productive.

Why take on a new fitness program if we can’teven find the time to stay consistent with it or seeit through thoroughly? Start with this process firstas life can easily throw many distractions our waythat can sabotage progress.

Let’s clear out the clutter from the office, thecar, the home, etc. Let’s be as efficient and asorganized as possible; it will also lend itself to agreater sense of control, which breeds confidenceand increases the likelihood of compliance with anew health initiative.

2SLEEP: Now that we are sure that our time is being managed efficiently and we are

organized in the home, office, and at work, we canfocus on being more diligent about sleeping a full night to give our bodies the much neededrecovery time from all of our days’ stress. Isuggest making the bedroom a sanctuary that isfree from any distractions. Turn off any visualstimulation such as TV, cell phone, iPad, etc. wellover 30 minutes prior to bedtime. Making a

conscious effort to get at least 7–8 hours of sleepwill have a profound effect.

3MORNING ROUTINE: Getting up alittle earlier than usual to make sure that

we have plenty of time to get ready withoutrushing, breathing deeply, and enjoying a full

breakfast are very important. This time of daysets the tone for the rest of our day and, if it

is riddled with stress, we can expect therest of our day to be stressful as well.Stress is detrimental to health, so let’snot even put ourselves in a position tosuffer its consequences.

4HYDRATION: Carrying a waterbottle around and ensuring that we

are drinking at least 64–96 ounces per dayof filtered water is vital for optimal health.Why try to exercise harder or improve nutritionalhabits if hydration is not even addressed?

5LOW-GLYCEMIC EATING: Let’s take thetime to learn about eating foods that have a

low immediate impact on blood sugar so that we

Stay Healthy While Working at the Dental OfficeNYC-based personal trainer David Nekava offers expert adviceBy David Nekava, NASM CPT, CET

can keep blood sugar steady throughout the daywithout spikes and insulin crashes. Seek

the education; it is a worthwhileinvestment.

6NUTRITIONALSUPPLEMENTATION:

Ensuring that your body is fully and optimally nourished simply

requires supplementation. Consumingnutritional support items that are

90%–95% bio-available, such as isotonic-capable supplements are the most idealmethod of doing so. Getting complete nutritionfrom food alone in the United States is nearlyimpossible. Did you know that an apple today onlyhas 20% vitamin C activity when compared to thesame apple from only 50 years ago?

7PREPLAN & PREPARE FOODS:Eating every 3 hours is also extremely

important for maintaining health and energy.Haphazard eating really doesn’t work. Itemsthat can be easily packed and carried to theoffice that make great staple foods are: soft-boiled organic eggs, washed and

chopped fresh fruit, nut butters, bean salads,lentil soup, rice pilafs, yogurt

parfaits, brown rice proteinsmoothies, mixed walnuts/almonds/raisins, choppedvegetables, etc. If all elsefails, sign up for a good meal delivery service to getcomplete meals.


two major speakers

8HIGH-INTENSITY CIRCUIT TRAINING:Barring any pre-existing limitations, moving

from core exercises to lower body and upper bodypull and push exercises in a quick fashion with

minimal rest is an ideal methodof exercising for a variety of

reasons. It results in greatermuscular endurance,increased cardio-respiratorycapacity, maximal fat burn,

and strength/hypertrophygains—all of this in 25–30

minutes per session. Regardless of age,gender, or physical limitation, I have all of myclients working through some form of circuittraining; it also keeps the time engaging.

9RECOVERY: Massage, Epsom salt baths,steam baths, jacuzzi baths, stretching,

meditation and breathing, and yoga are all veryimport and effective methods of recovering fromthe stress of life and from exercise. Spacing outexercise sessions andemploying recoverytechniques are essentialfor optimal health.

10EMOTIONALHEALTH: Life

balance; creativeexpression outlets; andpositive, supportiverelationships are also highlyimportant for an individual’s sense of well beingand for achieving optimal health. My tip is to stayconnected to close friends and family; laughfrequently; and find one or many outlets forcreative expression to engage in often.

For more information, contact David NekavaNASM CPT, CES at [email protected]


As you may have noticed onour events calendar, we are

proud to be sponsoring two majorspeakers for fall 2012. We havealways prided ourselves onbringing our customers fantasticevents and speakers, but thesetwo speakers really stand out dueto their national prominence on thedental lecture circuit.

On Friday, October 5, HenrySchein San Diego will welcome Dr. Charles Blair, author of Codingwith Confidence, to San Diego. He will present a full-day lecturetitled, Stay Out of Jail! The Top

Coding Errors. The lecture willpresent in-depth tips on manymajor concerns surrounding thecoding process. Dr. Blair is aregular speaker at Henry Schein’sCareer Development Workshops in Wisconsin. His insights andinstruction keeps Schein SalesConsultants from around thecountry on top of relevant codingerrors and coding tips and tricks. I have had the pleasure ofattending a half-day seminar by Dr. Blair, and Iwas very impressed by information presented onall of the existing codes that I was unaware of.There are so many errors made by dentists and

staff when it comes to coding. It isclear that Dr. Blair is the go-to, dental-coding expert! You will leavethis fantastic lecture as a better-informed professional. Bring the entirestaff, particularly those involved ininsurance billing.

Sometimes referred to as the“Godfather” of dentistry, GordonChristensen will present his lecture, The Christensen Bottom Line–2012, in San Diego on Friday, November 30.The San Diego County Dental Societyand the California Dental AssociationFoundation approached Henry ScheinSan Diego to be the corporate sponsorfor this event—and we could not bemore proud. It’s important to keep inmind that this event, via admissioncosts, will raise funds for the CDAFoundation. I am proud to sit on theAdvisory Board of the CDA Foundation.The work that the Foundation does each year, particularly in San Diego, is remarkable. Be sure to visit theFoundation’s Web site atwww.cdafoundation.org. Dr. Christensen’s lectures never

disappoint and typically draw hundreds ofattendees—be sure to register early. I am lookingforward to seeing you at both of these phenomenalupcoming San Diego dental lecture events!

Two Upcoming San Diego Lecture Events

By: Brian Brady, Regional Manager

DR. CHARLES BLAIR

DR. GORDON CHRISTENSEN


6199 Cornerstone Court East, Suite 101, San Diego, CA 92121

858-625-0019 • www.facebook.com/scheinsandiego

‘12summer

partysummer kickoff

2nd annual

ALTITUDES K Y L O U N G E

Friday, June 15, 2012 • 5:00pm–9:00pm

experience breathtaking 360˚ views of San DiegoSan Diego Marriott Gaslamp Quarter – 660 K Street

complimentary hors d’oeuvres • cash bar

music by DJ Ramsey


12df7063 sandiegoreview #4 - henry schein i san diego review refining services i n an effort to...

Documents