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Dial 1298 for Ambulance

Overview

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Why India needs a high-

quality ambulance service?

The ratio of Road Traffic Accidents in the world is 0.75accidents for 1000 vehicles while in India it stands at a staggering16 accidents per 1000 vehicles.

Heart Disease is the #1 Killer of Indians

India is one of the Worlds most Disaster ProneAreas. Almost57% of the land is vulnerable to Earthquake, 68% to Drought, 8%Cyclones and 12% to Floods.

Unfortunately, Man-Made disasters are also an occurrence inIndia, where emergency aid is needed.

After an accident occurs, 30% of Indians die due to a delay in

transportation or access to timely medical care.Source: MORTH, WHO & World Bank

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A Difficult Operating Environment

No Universal Access Number

Few Equipped Ambulances

Lack of Trained Ambulance Personnel

Lack of First Responders

Un-Integrated Resources 90% of Ambulances in India are Hearse Vans

Response times can be very long

Kickbacks and corruption are a reality in India

Many Indians do not consider calling an ambulance in an

emergency situation trust is low. Other, less safe options are

used such as rickshaws & taxis.

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Dial 1298 for Ambulance

A project to fill the vacuum in Emergency Medical Service /Transportation in the Indian Healthcare Delivery Channels

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Our Vision

To assist in saving human lives by providing a leading network of fully equippedAdvanced & Basic Life Support Ambulances in India.

Our Commitment

To meet international standards for quality in emergency medical service

To be accessible to all persons regardless of income

To be financially self-sustainable

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1298 ConceptLaunched formally on May 21st, 2005 with 10 Ambulances in Mumbai

Two types of Ambulances, Advanced & Basic Life SupportA 24 x 7 Control & Dispatch Centre

Life Support Ambulance Service with Driver, Doctor & Helper

accessed through the Telephone No. 1298 across all Telecom Networks

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Defibrillator

E. C. G.

Cardiac Monitor

Portable Ventilator Suction machine

Resuscitation kit

Pulse Oxymeter

Oxygen Emergency Medicines

On board collapsible trolley stretcher and stair chair.

Air-conditioning, mild sound proofing and silicon sealing of joints.

Crew consists of LIHS Trained a doctor, driver and a helper.

Advanced Life Support

Ambulance

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Worlds Best

Ambulance Control Room Software

ProQA Emergency Medical Dispatcher Software

Dispatch Life Support on telephone to victim based on

internationally accepted protocols

Trained EMDs (Emergency Medical Dispatchers)

Computer Aided Dispatch

Real Time Tracking of Ambulances using GPS

Radio Trunking between Control Room and Ambulances

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Lifesupporters Institute of Health

Sciences (LIHS) International Training Center for AHA

BLS, ACLS, PALS, Heart Saver First Aid

Paramedic Training with New York Presbyterian and

Hinduja Hospital (PGDEMS)

Primary Care Paramedic Course with Mumbai University

Associates of Times Foundation for Times Center for

Disaster Management at Mumbai University

Rated No.1 Training Institute in South Asia by American

Heart Association

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FULL RATES are applicable to patients who go to

Private Hospitals

SUBSIDIZED RATES applicable to patients who go to

Govt./ Municipal Hospitals

NO CHARGES for poor patients who go to Govt.

Hospitals/Accident/ Disaster Victims

A Differential Pricing Model

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Use CSR Advertising on Ambulances forAdditional Financial Support

AdditionalFinancial Support

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Success To-Date

A self-sustainable social businessmodel

From 10 ambulances in 2005 to 91today

Feedback from customers isconsistently positive (90% satisfactionscore, Nov-08)

Call Growth +66% Apr-Nov 08 vs. 07

On average 16-20% of calls are freeor subsidized

Monthly Call Growth

0

200

400

600

800

1000

1200

Apr-07

Jun-07

Aug-07

Oct-07

Dec-07

Feb-

08

Apr

-08

Jun-08

Aug-08

Oct-08

16 %26,8862008

19 %18,6492007

18 %14,2652006

23 %10,7632005

Free / Subsidized

Calls

Total No. of CallsYear

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1298 Contributions

During the Mumbai Terror Attacks, thirty

1298 Ambulances actively participated for 72hours straight, transporting 125 injured tohospitals and released hostages to safety.

We are proud to have been the first

ambulance to respond to this man-madeemergency

All transfers from 26-29 were done free ofcharge

Working closely with the BMCs DisasterManagement Center, which operates the No.108

Coordination to determine sites that require themost immediate attention

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1298 Contributions

The Kosi River flooded in Aug. 2008, leaving 2.5 millionpeople stranded

Five 1298 ambulances were dispatched to Bihar to aid inthe flood relief efforts

Coordination of relief collection in Mumbai with TimesFoundation

Rescue efforts during the Mumbai Train Bomb Blasts in July2006 when over 700 people were injured & neededimmediate medical aid.

1298 was Awarded the Godfrey Philip Bravery Award in2007 for a Social Act of Courage

Launch of the 1298 Womens Helpline in partnership withDr. (Mrs.) Indu Shahani, Sheriff of Mumbai.

Creating a network of aid consisting of over 75 WomensNGOs

Developed the Womens Resource Directory

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Provide practical knowledge on the principles of first aidand basic life support

Conducted by trained LIHS doctors

Program VisionTo empower every Indian to act as a First Responder in theevent of medical emergencies by providing them withtraining in First Aid and Basic Life Support Techniques.

Program Mission

1. Empower the youth to help themselves & those aroundthem in a medical emergency

2. To create public awareness about importance of First Aid& of calling an ambulance in a medical emergency

3. Training accessible to all in a self-sustainable manner

The First Responder Program

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London Ambulance Service New York Presbyterian, The

University Hospital of Columbia and

Cornell Medical Schools

Acumen Fund

Harvard Humanitarian Initiative

Confederation of Indian Industry

Times Foundation AAPI, USA

Long-Term Partnerships

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Awards & Recognition

Godfrey Philips Bravery Award for Social Act of

Courage 2007

Times Foundation Recognition Award for Life

Saving Service 06

Deloitte-BCI Award for Special Recognition for

rescue work done during Mumbai Terror attacks09

Deloitte-BCI Award for Public Interest for1298 First Responder Program09

Tata-Tie Stree Shakti Award to CEO of Dial1298 for Ambulance09

Case Study at:

Harvard Business School

Oxford University Said School Columbia Business School

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Expansion Plan

Successful model in Mumbai & Kerala that we are

now ready to expand 70 Ambulances in Mumbai by 2010

1298 will cover the whole of Kerala by 2010

Plans to expand to Top 8 Indian cities by 2013

Hyderabad

Chennai

Bangalore

Pune

Kolkotta

Delhi Ahmedabad

Jaipur

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In Summary,

Why 1298 is Different? A Cross-Subsidization model that ensures universal Ambulance access by charging patrons

transferred to Private Hospital, which subsidizes patrons transferred to Government Hospitals.

Free transferfor accident or disaster victims

A High-Quality Service benchmarked against the London Ambulance Service which is theone of the Worlds Best

1298 ensures a quality service 24 x 7 Control & Dispatch Centre on site

Advanced & Basic Life Support Ambulances

Medically trained staff on-board (Doctors on ALS)

Latest equipment on-board

Networked with other Ambulance providers

A Training Arm run by Life Supporters Institute of Health Sciences (LIHS) responsible fortraining all our staff

The First Responder Program which aims to train Indias youth to act as active bystanders in

an emergency by teaching First Aid

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Thank You