PAGE 12 The Inlander | InlandPress.org | OCTOBER 2010

Annual Meeting Preview

Inland’s 125th Annual Meeting, to be held at the Renaissance Chicago Hotel on Oct. 24-26, provides training for

newspaper leaders in new revenue initia-tives, innovations, process improvements and planning for the future. Here’s a look at the current schedule (for the most up-to-date information, visit InlandPress.org):

Sunday, Oct. 24

8:30 a.m. - Board and Committee Leaders Meeting

11:30 a.m. - Board, Committee Chairs Luncheon

6 p.m. - Fellowship Reception

Monday, Oct. 25

7:45 a.m. - Welcome. Coffee and DanishBreakfast sponsored by Publishing Group of America

8 a.m.A Sense of DirectionHear a forecast of the industry and examine the implications of the recent economic downturn. Learn where the growth oppor-tunities are occurring and what you should be doing now to seize the opportunities. There’s still plenty for papers to look for-ward to.With Media Consultant Jim Chisholm, newspaper strategy expert and principal, iMedia, Lille, France

9 a.m. - Newsroom Contests Awards

9:30 a.m. - Mid-morning break

9:30 a.m. - Spouse-Guest EventHop Aboard the Chicago Film Tour!You’ll travel more than 30 miles in a lux-ury motor coach, seeing the city from the director’s chair, venturing from Chinatown to Uptown, Lakeview to Downtown and everything in between. The Chicago Film Tour hits more than 30 sites where more than 50 movies were shot, from Hollywood blockbusters like “The Dark Knight” and “The Fugitive” to Chicago favorites like “Ferris Bueller’s Day Off” and “The Blues Brothers.” At each location, watch scenes come to life on multiple video screens while getting up close and personal with memo-rable locations. Coach will return to the Renaissance Chicago Hotel by noon.

9:45 a.m.State of the Industry Financial Update and OverviewWith John Janedis, managing director, me-dia analyst, UBS AG. Janedis is based in New York and covers the entertainment, advertising and publishing industries. Pre-vious to USB, while at Wells Fargo, he covered companies including Walt Disney Co., Time Warner Inc., Viacom Inc. and News Corp.

10:45 a.m. - Break

11 a.m.Six Ways Publishers Can Spur Classified Growth … Without Getting Bogged Down in the DetailsThis session will arm you with six straight-forward initiatives to overcome common obstacles faced by upper management. Ex-pect new classified revenue growth with a strategy that fits the specific market and the economic situation. Our speaker has more than 33 years of experience in classified advertising.With Richard Clark, president, Classified Development, Johnson City, Tenn.

12:15 p.m. - Ray Carlsen DistinguishedService Award Luncheon Luncheon sponsored by USA WEEKEnDRecipient: Robert Walls, consultant with and former vice president, Kruger Inc., The Villages, Fla.

1:45 p.m.Community Connection and Revenue Growth Area: Online Contests, Promotions, Live EventsLearn how to go beyond the banner to de-liver the kinds of print and online promo-tional solutions your local advertisers are looking for, such as contests, sweepstakes and gift cards. Online contests and promo-tions provide an excellent opportunity to drive revenue and page views as well as build your database of users. We’ll look at the suc-cess stories and best practices. Local promo-

tions revenue is expected to grow more than 400 percent in the next five years.With Matt Coen, president, Second Street Media Solutions, St. Louis. Additional speakers pending.

3 p.m. - Mid-afternoon break

3:15 p.m.We’re on the Move: It’s a Mobile, Mobile WorldSmartphones, e-Readers, iPads and more. Learn about key drivers, forecasts and the technology landscape with regards to mo-bile and media companies today. We’ll look at strategies for building mobile usage and driving local mobile advertising, and re-view mobile solutions from applications, analytics, advertising and news alerts. Mo-bile publishing strategies nationwide and what others are doing that is working will also be covered.With Jon Maroney, senior vice president, Mobile Publishing, Handmark; and Paul Wagner, CEO, Forkfly.com

4:45 p.m. - 125th Annual Meeting

6 p.m.Evening Special EventSponsored by Parade Magazine

Prepare for the future at Inland’s 125th Annual MeetingQuick infoWhat: Inland’s 125th Annual MeetingWhen: Oct. 24-26, 2010Where: Renaissance Chicago Hotel

Program continues on next page

While not attending sessions, participants of Inland’s 125th Annual Meeting can visit Cloud Gate (aka “The Bean”) at Chicago’s Millennium Park. The sculpture was created by British artist Anish Kapoor. Photo

courtesy of the chicago office of tourism

OCTOBER 2010 | InlandPress.org | The Inlander PAGE 13

Annual Meeting Preview

Tuesday, Oct. 268 a.m. - Coffee and Danish

8:30 a.m.A Close Examination of the Agency Approach for Sales Force OrganizationMany newspaper companies are actively engaging in transforming their sales organizations. Most of these executives describe their ef-forts as an agency approach, but the definition of the agency—and the effectiveness of the execution—vary from paper to paper. Come share in a discussion of this new approach to selling and the key ar-eas that are driving the most suc-cessful companies, including:• Creating a new vision for the sales

organization• Reorganization of top manage-

ment • Reorganization of sales force job

positions and compensation• Product development• Training initiativesThis session will review the research done during the past nine months by Itz Publishing and Belden Re-search on sales force issues.With Greg Swanson, president, ITZ Publishing, Portland, Ore.

10 a.m. - Break

10:15 a.m.Paid Content: The Fundamental Requirements for Online ProfitabilityMany believe we simply cannot be profitable unless we control distri-bution, increase ad volume and rates and maximize revenue for each article. Can we do this now? If not, why not and what can we do? The discussion on commerce models heats up and continues.With Dan Kruger, CEO, iPhase3 Corporation, Littleton, Colo. Ad-ditional speakers pending.

Noon - Ralph D. Casey/Minnesota Award LuncheonRecipient: Jim Huckle, immediate past president and chairman, Huck-le Media LLC, Traverse City, Mich.

1:30 p.m. - Adjournment

Hotel & Registration Information Inland's 125th Annual Meeting will be held at the Renaissance

Chicago Hotel, 1 West Wacker Drive, Chicago, IL 60601. The hotel can be reached at (312) 372-7200. The room rate is $239 per night. Please make hotel reservations immediately to secure this rate.

Conference registration is $425 for Inland members and $695 for non-members. Additional registration information and forms are available online. Visit InlandPress.org and click on "Event Reg-istration" under the "Training" tab.

Questions? Contact Patty Slusher, Inland's program director, by e-mailing pslusher@inlandpress.org or by calling (847) 795-0380.

PROgRam: COnTInuEd fROm PagE 13

Award Recipients

Conference Speakers

Robert Walls, consultant with and former vice president, Kru-ger Inc., The Villages, Fla., is the 2010 recipient of the Ray Carlsen Distinguished Service Award. Walls has been involved with Inland since 1970. Walls was one of the very first voting associate members on the In-land Board of Directors and served a six-year term. He also served for more than 15 years as chairman of the Inland Associate Members Committee and as a volunteer on the program and membership com-mittees.

Jim Huckle, immediate past president and chairman, Huck-le Media LLC, Traverse City, Mich., is the 2010 recipient of Ralph D. Casey/Minnesota Award. Huckle is a third-gen-eration editor, publisher and newspaper owner. When editor and publisher of the daily Ionia (Mich.) Sentinel-Standard, Huckle championed en-terprise writing with the newspaper, winning Inland’s award for community service two consecutive years. Huckle is the second generation of his family to serve on the Inland Press Association board.

Richard Clark is the president of Classified Development in Johnson City, Tenn. Clark has worked in newspaper classifieds for more than 30 years. (He claims to have started very young.) After spending the bulk of his newspaper career with the Freedom Communications group, Clark purchased the Classified Development consulting company and has operated it full time for just over 10 years. During that time, Clark’s rate-structuring and assumptive sales techniques have gen-erated literally millions of dollars in new revenue for the more than 200 newspapers he has worked with.

Jon Maroney is the senior vice president of Mobile Publishing for Handmark. He is responsi-ble for both strategic direction of the mobile publishing plat-form as well as day-to-day op-erations. Maroney joined Hand-mark two years ago when the company he cofounded and lead, FreeRange Communications, was acquired by Handmark. Prior to FreeRange, Maroney spent 12 years running marketing, business development and product marketing at a number of software companies focused on providing tools and services to the pub-lishing industry.

Greg Swanson is the president of ITZ Publishing, an online consulting company based out of Portland, Ore. ITZ programs include research, site analysis, resource allocation strategies, strategic planning, vendor as-sessments and sales training. Swanson also serves as chief revenue enhancement officer for Press+, a service of Journalism Online, a company that has built an e-commerce platform for 1,600 publishers to collect revenue for the online content they produce. News Corp. purchased a minority stake in the company in June 2010.

Jim Chisholm is a newspaper strategy expert and principal with iMedia in Lille, France. He has spent more than three de-cades in the world of publishing, as an analyst, manager, execu-tive and adviser. With an unri-valled knowledge of the indus-try, he is widely held to be the industry’s leading expert on corporate and business development strategy. Chisholm has worked on the launch of a number of paid and free newspapers, as well as magazines, websites and radio stations. He has produced more than 30 different studies covering the key strategic issues facing the newspaper industry.

Matt Coen is co-founder and president of Second Street Me-dia Solutions in St. Louis. Sec-ond Street Media Solutions works with more than 1,600 leading local media companies to provide online, private label contests, daily deals promo-tions, user-generated photo and video, e-commerce and e-mail marketing solutions across North America. Prior to founding Second Street Media Solutions, Coen was the co-founder and CEO of SportsHuddle Inc., a national high school sports network in partnership with more than 200 of the largest newspapers in the U.S. Coen began his career in media technology at Pulitzer Technologies.

Dan Kruger is the CEO of iP-hase3 Corporation in Littleton, Colo. He spent 20 years consult-ing to businesses on teamwork, communication, business and technology strategy, and soft-ware-enabled collaboration. He was the founding CEO of Con-struction News Service (now iSqFt) a web-based pre-construction management service for commercial construction. Kruger was also the CEO of Workplace Architects, the leading pro-vider of drag, drop and configure application develop-ment webparts for Microsoft SharePoint. He sold Workplace Architects to Quest Software and managed the sales and development of the product globally.

For more on the careers of Jim Huckle and Robert Walls, see page 5.

(not pictured: John Janedis, uBS ag; and Paul Wagner, forkfly.com)