• Synchronized experience that enhances what’s happening on-air in real-time.

• Integrated across the entirety of Shark Week, on all digital platforms. (Web, iPhone, iPad, Android, Facebook)

• Social and interactive features that make TV more entertaining for viewers.

• Deep sponsor integration that let’s them be part of the audience conversation.

The experience synchronizes with the nightly broadcast of Shark Week, 3 hours each night over the 6 day run.

The “Buzz” area lets fans socially engage each other while they watch. A flow of comments from Twitter, Facebook, and Discovery brings the community together.

A key incentive for viewers is the ability to access Behind The Scenes content that isn’t available anywhere else. It provides the “inside story” to fans that crave a VIP experience.

Behind The Scenes content can include video, photos, and stories from the production crew.The content can be quickly shared via Facebook and Twitter by viewers to their friends.

A gaming element allows fans to compete with trivia and predictions tied to what’s happening on-air at that moment. Fans compete to improve their “Shark Rank” and win prizes.

Synchronized to on-air spots, the Co-Viewing experience can present video interstitials, polls, and additional content that complement the commercial.