123people online privacy survey results

meinungsraum.atJanuary 2011

Seite 1123people privacy survey 2011

January 2011-

123people

Privacy survey 2011

Content

1. Study Parameters

2. Overall Results

3. Structural Data & Typologies

4. Summary

5. Original Questionnaire

6. Enquiry/Contact


6. Enquiry/Contact

study parameters


1.1 Study Parameters

subject

client 123people

Internet Privacy

target group website visitors

countries targetedAustria, Canada, France, Germany, Great Britain, Italy,


field time

realisation of (net sample)

sampling method

response rate

10th January to 26th January 2011

respondents were invited via Quick-Poll on 123people websites

5778 online interviews

30,9%

countries targetedAustria, Canada, France, Germany, Great Britain, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, USA

1.2 Response

123people

Bewertung des Angebotes von 123people

Websitebesucher

Verlosung eines iPad

displayed advertising material:missing

clicks on ad/answered Quick-Poll18.679

started questionnaire:


Verlosung eines iPadstarted questionnaire:

7.590

answered at least 75% of the questionnaire = displayed Interviews

5778

results


2.1 Personal information, Reputation & Privacy: Total90% of respondents feel their personal information at risk Do you feel that your personal information, reputation and privacy are at risk on the Internet today?Indications in %, n=5.778 interviews, 4 point scale

19%

6%5%

Mean1,5

90%


71%

Yes More than likely Less than likely No

90%

88%

92%

86%

0% 25% 50% 75%100%

(almost) daily

less than (almost ) daily

female

male

internet useage

gender

2.1 Personal Information, Reputation & Privacy: Countries US citizens are concerned the most about internet security, Italians the leastDo you feel that your personal information, reputation and privacy are at risk on the Internet today?Indications in %, n=5.778 interviews, 4 point scale from 1=“Yes” to 4=“No”, mean values

3,0

3,5

4,0


1,45

1,63

1,351,30

1,89

1,41

1,54

1,66

1,561,49

1,67

1,33

1,20

1,0

1,5

2,0

2,5

Total GER FR GB IT CA NL AT PL SE CH ES US

2.2 Social Network Settings: Total79% of respondents set social network profiles to “private” if possibleIf given the option, do you set your profile on social networking sites to "private”?Indications in %, n=5.746 interviews

11%

11%


79%

Yes Sometimes No

81%

74%

81%

76%

0% 25% 50% 75%100%

(almost) daily


female

male

internet usage

gender

2.2 Social Network Settings: Countries86% of French vs. 63% of Dutch respondents use “private” settings

when using social networks If given the option, do you set your profile on social networking sites to "private”?Indications in %, n=5.746 interviews, percentage of people affirming this question is displayed per country, countries sorted in descending order

79%

86%83% 83% 83%

81%79%

76% 76%

72% 71%

65%70%

80%

90%

100%


65% 63%

0%

10%

20%

30%

40%

50%

60%

70%

TOTAL FR GB US ES AT CH GER CA PL SE IT NL

2.3 Regrets posting Online: Total66% of respondents regret at least sometimes posting personal info onlineHave you ever regretted posting personal information online? Indications in %, n=5.761 interviews

31%

16%

18%

Mean2,2 66%


35%

Often Sometimes Rarely Never

65%

67%

69%

62%

0% 25% 50% 75%100%

(almost) daily


female

male

internet usage

gender

2.3 Regrets posting Online: CountriesSpanish citizens regret posting personal information the most, whereas Italian

citizens regret it the leastHave you ever regretted posting personal information online? Indications in %, n=5.761 interviews, 4 point scale from 1=“Often” to 4=“Never”, mean values

3,0

3,5

4,0


2,212,29

2,15

2,27

2,45

2,22

2,43 2,392,30 2,31

2,39

1,92

2,06

1,0

1,5

2,0

2,5

TOTAL GER FR GB IT CA NL AT PL SE CH ES US

2.4 Job and Social Networks: Total11% of respondents lost their job/have been denied a job because of

postings in social networks Have you ever been denied or lost a job because of content and/or images you have posted on a social networking site, in your profile or on a blog? Indications in %, n=5.742 interviews

11%


89%

Yes No

9%

15%

10%

12%

0% 25% 50%

(almost) daily


female

male

internet usage

gender

40%

50%

2.4 Job and Social Networks: Countries19% of French vs. 7% of Italien, German and Swedish respondents lost a

job or have been denied a job because of content posted on social networks

Have you ever been denied or lost a job because of content and/or images you have posted on a social networking site, in your profile or on a blog? Indications in %, n=5.742 interviews, percentage of people affirming this question is displayed per country, countries sorted in descending order


11%

19%

14%

11%10% 10%

9% 9% 8% 8%7% 7% 7%

0%

10%

20%

30%

TOTAL FR PL CH ES NL GB US CA AT IT GER SE

2.5 Managing & Guarding Online Privacy: Total56% of respondents think the users themselves are responsible for online

privacy, 46% think that this responsibility lies on behalf of data storingcompaniesWho do you think should be responsible for managing and guarding online privacy? Indications in %, n=5.797 interviews, multiple answers are permitted

56%

46%

0% 20% 40% 60% 80% 100%

Users themselves

Private companies that store the data (social

networking sites, databases, blog platforms, etc.)


30%

26%

6%

networking sites, databases, blog platforms, etc.)

Government - this issue should be regulated by

law

Search Engines that find data

No one, the Internet is open to the world

58%

51%

55%

57%

0% 25% 50% 75%100%

(almost) daily


female

male

internet usage

gender

63% 62% 62% 61%

70%

80%

90%

100%

2.5 Managing & Guarding Online Privacy: Countries – users vs.private companies In Spain & Italy, to a minimum extent also in Germany, a majority of

respondents hold private companies responsible for guarding online privacy. Inall other countries the majority thinks the users themselves are responsible.Who do you think should be responsible for managing and guarding online privacy? Indications in %, n=5.797 interviews, multiple answers are permitted, countries sorted in descending order


56%

63% 62% 62% 61% 60%

57% 56% 56% 56%54%

35% 35%

46% 46%

42% 41% 41% 41%

49%

29%

51%

44%

55%

41%

53%

0%

10%

20%

30%

40%

50%

60%

TOTAL FR GB US NL PL AT CA CH SE GER IT ES

Users themselves

Private companies that store

the data (social networking

sites, databases, blog

platforms, etc.)

structural data


20%

20%

18%

8%

7%

0% 10% 20% 30% 40% 50%

France

US

Germany

Italy

UK

3.1 structural data

Country


6%

5%

5%

5%

3%

3%

1%

Spain

Netherlands

Poland

Austria

Switzerland

Canada

Sweden

Country Number of Interviews

France 1.103

United States 1.091

Germany 1.018

Great Britain 407

Spain 309

Netherlands 287

Poland 272

Austria 256

Switzerland 164

Canada 158

Italy 123

Sweden 35

3.1 structural data

Gender Mobile Internet Usage Internet Usage

52%48%

female male

34%

11%

4%

4%

48%

0% 25% 50% 75%100%

daily/almost daily

several times a week

once a week

1 to 3 times a month

less often

82%

12%

2%

1%

3%

0% 25% 50% 75%100%

daily/almost daily

several times a week

once a week

1 to 3 times a month

less often


Age

1%

15%

17%

19%

22%

17%

10%

0% 10% 20%30% 40% 50%

14 - 24 years

25 - 34 years

35 - 44 years

45 - 54 years

55 - 64 years

65 - 74 years

75 years and older

Present Occupation

14%14%

11%10%10%

7%7%6%

4%3%

1%1%

13%

0% 10% 20% 30% 40% 50%

Retired

Other office worker/public employee

Self-employed/small business operator

Professional

In education, school pupil/student

Currently unemployed

Manager, civil servant/official

Skilled worker, manual worker

Housewife/house husband

Proprietor/head of a large business

Farmer

Currently on maternity leave/sick leave

None of these

Summary


4. Summary

Personal Information, Reputation & Privacy

Privacy issues seem to be very important for internet users. 90% of the respondents worryabout internet security issues and think that their personal information, reputation and privacy are at risk on the internet today. These worries can be more frequently observed within female (92%) than male (86%) respondents. Persons that use the internet less than daily are not as concerned about these issues (88%), as persons using internet on a daily basis (90%).

When we take a look at the countries we see that US citizens are concerned the most about their personal information, reputations and privacy on the internet.

Social Network Settings


Social Network Settings

If given the possibility, 79% of the respondents would set their profile information on social networking sites to “private”. Parallel to their concerns about privacy women (81%) also are more likely to set their social network profile information to “private” than men (76%) are. The same holds for daily users, where 81% would set their social network profile information to “private”

Respondents from France (86%), UK (83%), US (83%), Spain (83%), and Austria (81%) are all more likely to set profile information to “private” than the average. On the other side respondents from Germany (76%), Canada (76%), Poland (72%), Sweden (71%), Italy (65%) and the Netherlands (63%) can be found below the cross country average. Switzerland lies exactly on the average of 79%.

4. Summary

Job and Social Networks

11% of the people taking part in this survey have already been denied or lost a job because of content and/or images they have posted on social networking sites. Even 15% have such experiences when we look at persons using the internet less than daily.

This phenomenon seems to be more wide spread in France and Poland, where 19% (France) respectively 14% (Poland) of our respondents indicate that they have been denied or lost a job because of their postings on social networking sites. Whereas in Italy, Germany and Sweden only 7% already made such an experience.

Managing & Guarding Online Privacy


Managing & Guarding Online Privacy

When asked for the responsibility in managing and guarding online privacy 56% of our respondents state that the users themselves are responsible for that. 58% of daily users (vs. 51% of non daily users) think that they themselves are responsible for these issues. On the other hand 46% think that private companies storing the data (social networking sites, databases, blog platforms, etc.) should be held responsible for guarding online privacy.

In Spain & Italy, to a minimum extent also in Germany, a majority of respondents hold private companies responsible for guarding online privacy. In all other countries the majority thinks the users themselves are responsible.

original questionnaire


5. original questionnaire


7. enquiry/contact

head of studies: Herbert Kling

Tel: +43 (0)1 512 8900 0

Fax: +43 (0)1 512 8900 399

Mobil: +43 (0) 650 3191 839

Mail: [email protected]


Mail: [email protected]

Web: www.meinungsraum.at

123people online privacy survey results

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