12/3/15 guidestar webinar -- a sneak peek at the 2016 nonprofit communications trends report and...
TRANSCRIPT
2016 Nonprofit
Communications
Trends Report
A Sneak Peek
npmg.us/2016
Kivi Leroux Miller@kivilm #npcomm2016
This is Sweepee Rambo,World’s Ugliest Dog Winner
Forgive the Ugly Slides . . . Pretty Graphics
in Progress
Who Says? Where’s This Data From?
• Online survey by NonprofitMarketingGuide.com during November 2015 (This is our 6th year doing the survey)
• Full survey completed by 1,613 nonprofits
• 88% in the United States (all 50 states/DC),8% in Canada
• 47% with annual budget under $1 million; 53% over $1 million (biggest group $1-5 million)
• 25% in Human Services, Housing, Food, Jobs; 14% in Education; 10% in Health, Disease, Medical Research, 9% Environment and Animals
What Else Will Be in the Report?
• What I Shared Today in Lovely Graphics• Demographic Differences• Annual Salaries for Communications Staff• Average Size of Communications Staff• Years of Experience• “What Excites” and “What Scares”• What You Need to Be More Successful
Implications for Year-End Fundraising
• Retention v Acquisition. More emphasis on retention!
• Explore engagement options, both at year-end and year-round.
• Sending frequency – go with at least weekly at year end, and daily in last 48 hours
• Trust your communications staff
2016 Nonprofit
Communications
Trends Report
A Sneak Peek
npmg.us/2016
Kivi Leroux Miller@kivilm #npcomm2016
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