121212s 2121

Marketing Market Info Pricing

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kw Nobody Moves the Market Like kw Rochester l

JIM & BARB CLARK kw l Rochester

The Process


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The Process

2 Sign Listing

Agreement 3

Place The Sign

in Yard! 4

I Instantly Start Marketing your

Home see Power Marketing for

Details 1 Market Research

5 Schedule Open

House 6

Receive

Showings 7

I follow up with Clients and

Realtors on Showings received

and gain feedback 8

Review feedback with

you and see how its

going!


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The Process

9 Receive Offers 10 Counteroffer if

needed! 11

Contract

Accepted!! 12 Receive Earnest Money

13 Inspection!! &

Appraisal 14

Choose

Closing

Company!

15 Assemble

Paper Work! 16 The Closing !!!

In house title option!

http://partners-title.com/


Your Home

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The Process


Your Home

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Over 89% of buyers find

their home online and

wilth these tools we have

purchased we give you

the maximum exposure

online






online






online

It is crucial to communicate with my sellers on what

is going on with there listing what are we seeing

and what are we hearing. What are we doing well

and what may be our hurdles. Using these tools

we can see and hear what buyers/agents are

saying so can take the proper avenues to sell your

home fast. No one stay in touch with their sellers

like I do, and no one offers more insight during the

home selling process










Each month, REALTOR.com® attracts more than

13.7 million visits per month* from consumers

interested in buying a home. No other real estate

site even comes close to that number. The most

comprehensive national collection of homes for

sale, REALTOR.com® is the powerful site of its

kind, is No. 1 in page views, No. 1 in time spent

searching and your No. 1 online sales tool, and it’s

getting stronger all the time.

In Depth Market Analysis

on your property List Home with MLS

Push Your Listing to

Realtor.com

In depth Market Report

on Your Area

Enhance your

Listing on Realtor.com

Driving it to the top of

Searches

Electronic

Contracts if you want, fill

out and sign from

anywhere

Weekly Traffic Reports

from Realtor.com

sent to you

Weekly Traffic reports

from the MLS sent to you

with listing Ratings






online

Open Houses

2nd Largest Real

Estate Franchise in the

US giving even more

exposure






online

Exclusive Listings

Manager that’s assures

all these steps will

happen

Staging

KWLS Proprietary to

KW markets your

home to over 350

search websites

Online Storage of your

Contracts for 7 Years

giving you access from

anywhere

For Sale Sign in Front

Yard

Target my marketing to

agents who specialize in

selling homes in your

neighborhood

Handle the negotiation

process

And much much more

behind the scenes

I do all 18 these to

assure you home not

only sells but sells in a

timely manner

Most others offer just

these 5 activities and

hope your home sells

73% More

Activities






online






online






online
















home fast. No one stays in touch with their sellers



Each month, REALTOR.com® attracts more than

13.7 million visits per month* from consumers

interested in buying a home. No other real estate

site even comes close to that number. The most

comprehensive national collection of homes for

sale, REALTOR.com® is the powerful site of its

kind, is No. 1 in page views, No. 1 in time spent

searching and your No. 1 online sales tool, and it’s

getting stronger all the time.

GOING THE EXTRA MILE IN TODAY’S MARKET TO SELL YOUR HOME In Depth Market Analysis

on your property List Home with MLS

Push Your Listing to

Realtor.com

In depth Market Report

on Your Area

Enhance your

Listing on Realtor.com

Driving it to the top of

Searches

Electronic

Contracts if you want, fill

out and sign from

anywhere

Weekly Traffic Reports

from Realtor.com

sent to you

Weekly Traffic reports

from the MLS sent to you

with listing Ratings






online

Open Houses

2nd Largest Real

Estate Franchise in the

US giving even more

exposure

Almost 90% of buyers

find their home online and

with these tools we have



online

Exclusive Listings

Manager that’s assures

all these steps will

happen

Staging

KWLS Proprietary to

KW markets your

home to over 350

search websites

Online Storage of your

Contracts for 7 Years

giving you access from

anywhere

For Sale Sign in Front

Yard

Target my marketing to

agents who specialize in

selling homes in your

neighborhood

Handle the negotiation

process

And much much more

behind the scenes

I do all 18 these to

assure your home not

only sells but sells in a

timely manner

Most others offer just

these 5 activities and

hope your home sells

73% More

Activities

Steps taken by most agents to sell your home

I take every step to not only sell you home but sell it

fast

Not going to work in today’s market


Your Home

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The Process

REALTOR.com®

Facts That Matter • Visitors on REALTOR.com

®

stay longer than on other

comparable sites. They take

another look at a property

and really comb through

the details

• Visitors on REALTOR.com®

also come back more

often than on any other

comparable site

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed


Your Home

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The Process

Each month, REALTOR.com® attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com® is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and it’s getting stronger all the time. Nearly 14 million people don’t visit a Web site by accident. It takes a great deal of work, as REALTOR.com® is increasing awareness and driving traffic with its public awareness campaigns Initiatives include providing locally-themed real estate statistics and Top 10 lists to print, TV and Internet media outlets in cities both big and small, as well as investing capital to ensure that REALTOR.com® listings show up higher in online search engines that those of the competition.

That’s

287,000,000

Minutes in

January!


Your Home

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The Process

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

ALMOST 90% OF HOME BUYERS AND

SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2011

Importance of Internet

Home Search

• Almost 90% of home buyers

and sellers use the internet to

search

for their home1

• Reach the widest audience of

potential buyers

• More buyers = better chance of

finding one that is willing to meet

your terms, price and desired

closing date


Your Home

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The Process

How will I showcase your

home to the most buyers?

• I will help your home

rise to the top of the

search, above other

homes, by adding

more photos

Showcase Listing

Enhancements


Your Home

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The Process

22

How will I showcase your

home to the most buyers?

• I place my cell phone

number at multiple points to

increase buyer calls

for your property

Screen shots represent site as of publication date. Site subject to

change without notice.

Showcase

Listing

Enhancements


Your Home

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The Process

Online Listing

Performance Report

• REALTOR.com® tracking

report shows how many

buyers are looking at your

home


Your Home

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The Process

Brokerage

Websites

National

Portals

Realtor.com Search

Engines

Social

Media

With KWLS I will get the lead and that is best for you since I will know the

most about the property and be able to sell it better than anyone else!


Your Home

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The Process

Source: National Association of REALTORS®

Internet Real estateagent

Yard sign Open house Printnewspaper

advertisement

Home book ormagazine

Home builder Relocationcompany

Television Billboard

88% 87%

55%

45%

30%

19% 16%

4% 4% 4%

89% 88%

57%

45%

36%

23%

16%

3% 7%

5%

2011 2010


Your Home

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Agent Misc

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The Process

2002: Internet

surpassed print ads

2004: More buyers found their home on

internet than from signs

2009: The internet is THREE TIMES

as powerful as signs

HOW BUYERS FOUND THEIR HOME HOW BUYERS FOUND THEIR HOME

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011


Your Home

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The Process

40% of buyers found a home via the internet – up from 8% in 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011


Your Home

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Agent Misc

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The Process

MLS Real estate agentwebsite

REALTOR.com Real estatecompany website

Other website withreal estate listings

For-sale-by-ownerwebsite

Newspaperwebsite

Real estatemagazine website

Social networking Video hostingwebsites

56%

46% 45%

40% 38%

14%

6% 4%

1% 1%

We have invested extra money in all

the top websites used for home

searches to make sure you have

maximum exposure of your listing to

buyers

M

L

S

R

E

A

L

T

O

R

.

c

o

m

A

g

e

n

t

w

e

b

s

i

t

e

C

o

w

e

b

s

i

t

e

O

t

h

e

r


Your Home

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Agent Misc

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The Process

79%

83%

82%

85%

84%

85%

84%

85%

88%

87%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

13% 14% 14% 13% 12% 12% 13% 11% 9% 10% 7%

3% 3% 2% 3% 2% 2% 3% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Sold home using an agent FSBO Other Sold to home Buyer



Your Home

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Sold home using an agent Directly from builder or

builder’s agent

Directly from the

previous owner

67%

75% 77% 77% 77%

79% 81%

77%

83%

89%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

15% 14% 12% 12% 13% 12% 10% 8% 6% 7%

15% 9% 9% 9% 9% 7% 6% 5% 5% 4%


Your Home

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1.7%

12.4%

Closed Units


7.4%

19.5%

Per Agent Unit Increase

NAR

NAR

Closed Units


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The Process

(In Millions)

Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.


89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.3 4.2 4.3

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

1865

2157 2226 2352 2314 2433

2181

1611

1862 1727

1481 1594


Your Home

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If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.


1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

3% 5%

3% 3% 4%

3% 5% 5% 5%

4% 4%

7% 8% 8%

9%

12%

1%

(1%)

(10%)

(13%)

0.3%

(4%)

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

3.93%

8.41%

5.24% 4.48%

2.35% 3.95%

(1.86%) (3.25%)

(6.85%)

1.04% 0.00%


Your Home

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The Process

Source: National Association of REALTORS® Source: National Association of REALTORS®

Mortgage rates averaged 4.69% in 2010, an all-time low since Mortgage rates averaged 4.45% in 2011, an all-time low since Freddie Mac started tracking in1971. In 2011, mortgage rates ranged as high as 4.95% and ended in December at a low of 3.96%. During the week ending February 9, 30-year fixed rate averaged 3.87%. Mac started tracking in 1971.

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

10.3% 10.1% 9.3%

8.4%

7.3%

8.4% 7.9% 7.8% 7.6%

6.9% 7.4%

8.1%

7.0% 6.5%

5.8% 5.8% 5.9% 6.4% 6.3% 6.0%

5.0% 4.7% 4.5%


Your Home

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Agent Misc

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The Process


Your Home

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The Process

Properly priced, you will have the possibility of

many more buyers competing for your property.


Your Home

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The Process

To get your home sold for the most money in the least time, we have to price it “in the market.”


Your Home

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`

Acti

vit

y

1 2 3 4 5 6 7

1 Timing is extremely important in the real estate market!

3 It has the greatest opportunity to sell when it is new on the market!

2 A property attracts the most activity from the real estate community and potential buyers when it is first listed

Weeks


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Pricing it Right off the bat would increase

your result of selling it at or above market

value vs. selling it below Market Value

after you lose the new listing traffic new

listing appeal!!

If you want to be competitive.

• The buying market has a short attention span.

• Pricing your home right the first time is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer

listings.


Your Home

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Preparing Your Home for Sale

Cleanliness

Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not

adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars

more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must

be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers

do!

Showtime

When your home is being shown, please do the following:

• Keep all lights on

• Keep all drapes and shutters open

• Keep all doors unlocked

• Leave soft music playing

• Take a short excursion with your children and pets

• Let the buyer be at ease and let the agents do their job

• Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.

Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate

office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us

useful information to use in marketing your home.

Paint & Carpet

Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your

house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual

color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more

money than you have to replace carpet. They don't. They simply buy elsewhere.

Curb Appeal

Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are

trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.

Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.


Your Home

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The Process

M I S C J. D. Powers and Associates - Highest Overall Satisfaction For Home Buyers

Among National Full Service Real Estate Firms, Two Years in a Row*

Entrepreneur Magazine- Ranked #1 real estate franchise in the Franchise 500

survey

Swanepoel Trends Report - Most Recognizable Real Estate Franchise for 2009,

#1 Industry Trendsetter for 2009

Inc. Magazine - One of the Top 5000 Fastest Growing Private Companies in

America, 2009

American Business Awards- Sales Training/Coaching Program of the Year

Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009

http://www.realsure.com/

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Your Home

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Your Home FAQ



The Process


Your Home

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The Process

F. A. Q.


Your Home

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The Process

Will you be present at all showings?

At open houses I, or a member of my team, will be there. For showings, potential buyers will

bring their own agents to see your home. Most buyers prefer only their own agents be present when

evaluating a prospective new home.

What if another agent tells us they can get us more for the house?

Some agents will quote a higher listing price just to get your business, but an overpriced house will

not sell. If you choose to work with me, I will conduct a comparative market analysis prior to

recommending an asking price for your home. I will explain how I arrived at the price, but ultimately

the decision is up to you. I will offer my professional opinion on how the market will

value your home.

Do we have any responsibilities during the marketing of our home?

Your primary job during the sale of your home is to keep it neat and clean for showings and open

houses. A large part of a home's appeal involves staging, which is everything from furniture

placement to home fragrance. I will advise you on how to stage your home well, giving you easy

tips and quick fixes to maximize your home's appeal.

What happens once we get an offer?

I will help you consider each offer and negotiate the best deal for you. Once you've

accepted an offer, I will guide you through the entire closing process and ensure everything


Your Home

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Agent Misc

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The Process

39 39

Receiving Offers

Presentation of Offers

When an offer is generated on your home, you can expect the following from us:

1. Present the offer to you personally.

2. Have the cooperating agent share the buyer’s qualifications.

3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what

they are asking for.

4. Discuss all offers with you in private, after listening to the other agent’s input.

We will give you as much information as possible regarding:

1. Current market and finance activity.

2. Other sales to date.

3. Competition.

4. Agent comments.

Negotiating the Sale

When purchase contracts are negotiated, you will be kept informed every step of the way.

Other items to expect during the selling process:

1. Establish and explain guidelines prior to presentation.

2. Present all offers to you—as quickly as possible.

3. Review the contract with you.

4. Keep you up to date on current market activity, which may affect the strength of the offer.

5. Ensure that all parties in all transactions are treated fairly and with honest consideration.

6. Make certain that there is compliance with disclosure laws and ordinances.


Your Home

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40 40

ALL HANDS ON DECK Rising to the Top in Today’s Market!

121212s 2121

Documents

home chosing

home faq

home selling process

market research

depth market

agent misc

jim barb clark

power marketing