THE WALL STREET JOURNAL .

The Wall Street Journal Background

RESEARCH REPORT OF

Version of The Wall Street Journal: U.S, Asia, Europe

For the Asia version, the bu-reaus in Asia include Bangkok, Beijing, Hong Kong, Jakarta, Mumbai, New Delhi, Seoul, Shanghai, Singapore, Taipei, and

Australia: A

$6.00 (Incl GST), Brunel: B$7.00, China: RM

B25.00, Hong K

ong: $20.00 (Incl Macau), India: Rs30.00, Indonesia:

Rp18,000 (Incl PPN), Japan: Yen500 (Incl JCT), K

orea: Won25,00, M

alaysia: RM7.00, Pakistan: Rs140.00, Philippines: Peso80.00,

Singapore: S$4.50 (Incl GST), Sri Lanka: Slrs180 (Incl VAT), Taiw

an: NT$60.00, Thailand: Baht50.00, Vietm

an: US$2.50 K

DN

PP 9315/10/2012 (031275) M

ICA (P) NO

,030/10/2011 SK, M

ENPEN

R.I. NO

: 01/SK/M

ENPEN

/SCJJ/1998 TGL 4 SEPT 1998

Differences between The Wall Street Journal and other newspaper

Tokyo. The news team of Wall Street Journal is around 300 editors and reporters in Asia. The printing companies include Hong Kong, Singapore, Tokyo, Bangkok, Kuala Lumpur, Seoul, Taipei, Manila and Jakarta.

Bureaus In Asia

The Wall Street Journal circu-lation is approximately 80,000 pieces of newspaper. According to the research in 2008, The Wall Street Journal has a circulation of 80,704 approximately and estimated total readerships are 371,248.

Circulation differencesAbout Circulation

For each periodical newspaper, the amount of pages is fixed in terms of the advertisement amount. Mostly, there are no big differences between each pieces of newspaper. The total number of pages needed to be a multiply of 4.Occasionally even if there is any sudden breaking news the pages will not be inserted more in order to stabilized the cost of pages circulation.

Please turn to page X

Paper QualityPeriodical newspaper

THE W

ALLSTREET JOURNAL .

VOL. XXXVII No. 1

Wall Street Journal is an English-language international daily news-paper which publish in Hong Kong. After an interview with Hong Kong, we are going to analysis it in the following ways.

PAGE TWO

THE WALL STREET JOURNAL .

Location of Distribution

2 | Friday, October, 12, 2012

Mostly, other newspaper are distributed through the news-stand at conveniences shop and stores. WSJ mainly focus on sub-

scription-based customers and targeting the businessmen and their subscribers, therefore they will distribute directly to the des-tination of their end-users ( their customers’ offices and home).

The other locations of selling WSJ are mainly located at Cen-tral, Tsim Sha Tsui, Causeway Bay and Wanchai, which are the major commercial district in Hong Kong.

Locations Of Selling WSJ

Advertisement on WSJ

Here are the solution to con-trol the page setting of WSJ: Cut off the advertising and transfer the advertising to an-other version of Asia WSJ. Advertisement is categorized as the regional advertising for Asia, therefore Asia WSJ will transfer them flexibly to suit

their version. Once the editor decided which news needed to show in the newspaper, even if there are break out news, the news-paper will not edit again. For the advertising, WSJ contains 40% of colored pages to en-sure high printing accuracy for other Asian places. As the edi-tion of the newspaper may in-

volve compensation, the reader would have to pay for the on-line version. The online e-paper advertising is going to be more developed in the future, so the advertisers for the online ver-sion is accepted for posting their website and information, which are definitely different from the printing version of Wall Street Journal.

About Advertisement

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PAGE FOUR PAGE FIVE

As the readers of Wall Street Journal are mostly business-men of the middle class and top class. The above map shows the distribution of the main customers.

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Typeface Of WSJ

Dow Jones font is a custom font for WSJ specially, which

Corporate font of WSJ

PAGE SIX

includes over 100 typefaces for headlines and content, etc. It is purposed to maintain their cor-porate identity and style.

Graphics And Illustration

The style of WSJ illustration is in black and white style with thin lines drawing. Some articles contain these kinds of illustration to present the core content of the newspaper of content. For the journal of the editors and the manager of the depart-ment, they have their own por-trait in this style of the illustra-tion. It is the characteristic of Wall Street Journal in every version and it maintains for a long period from the past.

Style Of WSJ IlluStratIOn

PAGE SEVEN

The above portraits and ma-chine are the examples of the line drawing illustration of WSJ. This represents their image style.

E-paper

15% of WSJ content in e-paper are free of charge. The rest of other should be exposed for members only. General news mostly is free-of-charge version online. In depth news and the news con-

QR codes tained some professional analy-sis and data should be defined as those premium content in e-paper. (e.g. analysts comments , economics data) QR codes are generated inside Wall Street Journal for readers to browse further information on the mass internet.

Smart phones with QR code reader, can simply capture the QR codes and link to the des-tined website directly. Not all of the news articles have QR codes, editors only arrange QR codes for specific news or hot news.

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PAGE EIGHT PAGE NINE

around 15%. Wall Street Journal takes quality control seriously.

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PAGE TEN PAGE ELEVEN

Department And Duties

Work distribution The news report are mainly distributed to editor and senior editor, to let them choose the content stories. They also have the decision of content add drop, and define the news is for premium use. Statis-tic information e.g. Economics Analysis Data is an example of paid content on the web.

About Distribution

WSJ 150 staff membersNews editorial department60 staff members

Cooperation

i. HSBC ii. Airlines (business class) iii. Hotels

Cooperation Partnership

Future planning

i. Decline the cost of printing circulation and retain circula tion amount ii. Online newspa-per expansion to redirect to on-line market iii. Marketing strat-egies: Offer copies for the hotel Future Readership Program for University students and profes-sors (MBA) iv. (ROI) Return on investment

Foresee the future

The Hong Kong printing headquarters is in Tseung Kwan O, it is originally organized by Apple Daily. The printing ma-chines that used for newspa-per printing are as large as two buses. The color model for the color printing is CMYK, it s a common activity mixing with the ink of four colors. Grippers are used in the printing machines for holding the newspaper in the printing process. The whole printing system is operated with offset printing, it can also be called as flexography. Hence it is different from inkjet printing and laser printing, the print-ing deviation is relatively high

Printing informationAbout Printing WSJ

THE WALL STREET JOURNAL .12W | Friday, October, 12, 2012

The Wall Street Journal InterviewCheng Man Wai, AnnieLee Hoi Yung, EuniceLee Sin Yee, AngelaYeung Wai Ying, Zena

Simon Wan

Groupmate

Special Thanks