121Customer Acquisition TOOLS, BLOGS, AND

GUIDES

For Entrepreneurs

There’s one phrase all early-stage

startups hear on repeat:

Customer Acquisition

Unfortunately, it’s easy to waste

money on the wrong channels.

Unfortunately, it’s easy to waste

money on the wrong channels.(especially when you can be outspent by the big

guys)

With more time and talent than money to

spend, acquiring new customers means

investing in inbound marketing to pull

your customers in.

To guide your strategy, we collected

127 tools, articles, and guides across

seven customer acquisition channels.

CONTENT

MARKETING

Content marketing is among the top chosen channels for cash-poor startups. Here are all the tools, blogs, and lessons to know about.

Content Marketing Tools

Content Marketing Blogs

CopybloggerVelocity Partners

HubSpot Marketing

Blog

Content Strategist

Content Marketing Institute

Content Marketing Guides

The 25 Principles that Power the Help Scout Blog

Rand Fishkin’s Methods for Increasing Blog Traffic

How to Create a Content Marketing Strategy

Priceonomic’s Content Handbook

Hiten Shah’s Content Marketing Playbook

Startups Need to Rise Above Crappy Content Deluge

75 Inspiration Content Marketing Examples

Building a B2C2B Content Strategy

SEO

The great part about creating content is that all of those shares & links will help you rank in search engines, great place for potential customers to organically find you.

SEO Tools

Keywords

Open Site Explorer

Content Marketing Blogs

AJKohn

MOZ Blog

Ross Hudgens

Bill Slawski

Brian Dean

SEO Guides

Google’s SEO Start Guide

Beginner’s Guide to SEO

The Advanced Guide to SEO

The Periodic Table Of SEO Ranking Factors

SEO Copywriting Guide

Search Engine Ranking Factors Guide

Simplifying SEO Guide

Perfecting On-Page Optimization

An SEO-Driven Approach To Content Marketing

EMAIL

MARKETING

Do you know what smart entrepreneurs do with the traffic they receive from inbound marketing content and SEO? They build an email list.

Email Marketing Tools

Email Marketing Blogs

AWeber Litmus Mailchimp

Marketing Sherpa

Constant Contact

Email Marketing Guides

The Email Marketing Essentials

List Building for Blogs: Only Guide You’ll Ever Need

50 Awesome Posts on Email Marketing

The Ultimate List of Email Marketing Statistics

Use Email to Figure Out What People Want to Buy

COPYWRITIN

G

Choosing the right words is an important part of how your business sells online, so invest a little time in learning about powerful wordsmithing.

Copywriting Tools

Typography Calculator

ZenWriter IA Writer

Copywriting Blogs

CopyHackers

Men With Pens

Copyblogger

Business Casual

Copywriting

Breaking Copy

Copywriting Blogs

CopyHackers

Men With Pens

Copyblogger

Business Casual

Copywriting

Breaking Copy

Speaking of blogs, did you know we

have one ripe with more content?

Click here to start reading >>

Copywriting Guides

How to Write Magnetic Headlines

The Copywriter’s Handbook

Complete List of Copywriting Formulas

Your World Before Our Product

7 Scientifically-Backed Copywriting Tips

10 Ways to Write DAMN Good Copy

Burning Down Your Old Landing Page

10 Smart People Talk Copywriting for Conversions

CRO

When your website starts getting traffic, do something with it! Optimizing certain elements of your site can help increase leads & sales with the traffic that you already have.

Conversion Rate Optimization Tools

VISUAL WEB

OPTIMIZER

Conversion Rate Optimization Blogs

ConversionXL

Conversion Rate

ExpertsUnbounce

Which Test Won?

KISSmetrics

CRO Guides

The Conversion Rate Optimization Rulebook

50 Awesome Posts on Conversion Rate Optimization

29 Case Studies on CRO

7 Usability Mistakes that Will Kill Your Sales

Which Color is Best for Conversions?

16 Fresh Pieces of Conversion Advice

How To Become A Customer Acquisition Expert

7 Pricing Mistakes that Can Seriously Stifle Sales

SOCIAL

MEDIA

There is a lot of ongoing hype surrounding social media marketing. Social media isn’t all that useful on its own … but it’s the gasoline that fires & spreads your online content.

Social Media Marketing Tools

Social Media Marketing Blogs

Sprout Social

Social Media

ExaminerSocialFresh

Social Media

ExplorerBuffer App

Social Media Marketing Guides

A Comprehensive List of Social Media Demographics

Don’t Be a Social Media Cheater

40 Tips on Being a Genuine Social Media Rockstar

The Marketer’s Guide to LinkedIn

The Marketer’s Guide to Facebook

30 Tips For Publishing Perfect Social Media Posts

The Marketer’s Guide to Twitter

ANALYTIC

S

Building an online business without analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not!), where people are visiting, and how your pages are performing, then you’re headed toward failure.

Analytics Tools

Analytics Blogs

Analytics Talk

Annie Cushing

KISSmetrics

Avinash Kaushik

CrazyEgg

Analytics Guides

50 Resources for Making the Most of Google Analytics

Why You Should Throw Away These Vanity Metrics

The Ultimate Guide to Google Webmaster Tools

Advanced Google Analytics Tips & Tricks

How to Find Your Most Valuable Pages

Got 15 Minutes? Run These Reports

9 Metrics Your Startup Should Be Tracking

You now have 121 tools,

blogs, and lessons in

your toolbox. Now it’s

time to start building.

Let us help!

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