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Where Will Affiliate Marketing Move in 2013?

Source: Toucan-Marketing Uk

Dated: Jan. 01, 2013

If you are looking at your business in the beginning of the New Year, you need to identify the mostimportant challenges you are likely to face in 2013.

If you are looking at your business in the beginning of the New Year, you need to identify the mostimportant challenges you are likely to face in 2013. If you take internet marketing seriously, just like anyother business, you will need a surefire plan to be able to deal with the changes and shifts in the market, oreven your niche. Experts have been discussing the issue for months, and there are some important patternsidentified, relevant to internet and affiliate marketing.

Shift towards Mobile Shopping

Mobile shopping is becoming more popular, therefore, landing pages and sales pages need to be shorter andmore relevant. People on the go will not be that interested in long winded content; a well optimized videosales letter will prove to be more efficient. The safety of mobile optimized pages needs to be increased byvendors and affiliates in order to gain the trust of buyers.

Mobile Apps Market

The mobile apps market is a good place to try as a new niche in affiliate marketing. It has been growing fastin the past few years, and is still on the rise. As new apps and games are developed, some marketers mightwant to shift their focus from desktop-based software sales to these new types of applications to serve theirmarket better. From search tools to translators and games; anything can be sold on the net for a goodcommission in 2013.

Optimizing All Content to Mobiles

It is evident that all content; from articles to blogs, websites and videos need to be optimized for mobiles.YouTube has reported a huge growth in mobile views of video content in 2012. As phones and Androidtablets become more suitable for everyday computing, marketers can find new channels to reach out topotential buyers.

Increasing Cost of Advertising

The cost of paid ads, such as PPC would create a great challenge for affiliate marketers in 2013. Those whosucceeded at Facebook ads might see a change in the price of clicks and targeting features. There will alsobe fewer opportunities for paid link placements on blogs, as webmasters are becoming more cautious aboutoutgoing links, due to the several Google search updates in the past 30 months.

Decreasing Paid Ad Conversions

This is a trend that has hit the internet marketing industry years ago and is likely to continue. As people aregetting clever, they are consciously avoiding paid ads even more. Organic traffic therefore will be moreprecious, but the competition will increase alike. As affiliate marketers need to disclose their status andassociations on all landing pages, this can have a negative effect on conversions, too.

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Strict Regulations

2013 might bring even more FTC rules, especially regarding behavioral advertising. Targeting would beharder, and relevant content will gain more importance. This might be a benefit for some people in affiliatemarketing, though, who have been trying to provide value to their customers for years.

Read more affiliate marketing tips on our affiliate marketing training blog.http://www.toucan-marketing.biz Watch our latest video at:http://www.youtube.com/watch?v=ypYQXK5zxP0

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Email Click to contact authorCity/Town WirralState/Province MerseysideCountry United KingdomIndustry Advertising, Affiliate programTags affiliate marketing, promotion, Internet Marketing, 2013, trendLink http://prlog.org/12051460

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