Unlocking Profit Potential

AGENDA

9:00 AM - 12:00 PM

12:00 PM - 1:00 PM

1:00 PM - 2:00 PM

2:00 PM - 5:15 PM

5:30 PM - 6:30 PM

6:30 PM - 9:00 PM

Product Displays/Demos, Meet

with Green Industry Manufacturers

Lunch in Main Meeting/Exhibit Hall

General Business Session &

Keynote Address

Breakout Seminars

Embassy Suites Cocktail Reception

Dinner, Entertainment, Networking

6:30 AM - 8:00 AM

8:00 AM - 11:15 AM

11:15 AM - 12:15 PM

12:15 PM - 3:30 PM

3:30 PM - 4:30 PM

Breakfast at Embassy Suites

Breakfast Area

Breakout Seminars

Lunch in Main Meeting/Exhibit Hall

Breakout Seminars

Closing General Session: Prize

Giveaways, Special Closing Message

from Greg Wittstock, CEO,

Aquascape, Inc.

THURSDAY, FEBRUARY 17

FRIDAY, FEBRUARY 18

SYMPOSIUM REGISTRATION

ACCOMMODATIONS

MORE INFORMATION

It’s easy! Simply log on to www.smithturf.com and click on Events & Training at the top of the screen. Select February 17, 2011 on the calendar and click on Symposium for Success, then click Register.

You may also contact your local STI branch to register.

Cost: Only $149 per attendee

Log on to the event registration page on www.smithturf.com to reserve an Embassy Suites hotel room at a discounted rate through January 26.

If you have questions or would like more information, log on to our website at www.smithturf.com or you cancontact Felicia Mull at: felicia.mull@smithturf.com | 800.932.8676

Symposium for SuccessUnlocking Profit Potential

The Embassy Suites Concord Golf Resort & Spa5400 John Q. Hammons Drive NW

Concord, NC 28027704.455.8200

For Directions:www.embassysuitesconcord.com/directions

4355 Golf Acres Drive | Charlotte, NC 28208800.932.8676 | www.smithturf.com

IRRIGATION

LIGHTING

EDUCATION

CONSERVATION

WATER GARDENS

Keys to AchievingGreen Industry Profitability

in a Challenging Market

Symposium for Success

FEBRUARY 17 - 18, 2011

NC Licensed Irrigation ContractorCEUs have been applied for!

Don’t Miss Out on Exciting Prizes Like These,Plus Many More:

Smith Turf & Irrigation’s Symposium for Success is a unique opportunity for you to meet with other industry professionals,

learn about new products and industry trends, attend classes and seminars taught

by industry experts and win great prizes!

We’ve combined a business meeting with exciting learning opportunities, so you can grow your business in 2011 and distinguish yourself from the competition!

Check out the outline of classes and events below, and don’t miss this opportunity to rejuvenate your business in 2011 and beyond!

General Business SessionsOpening Day• Review of business for our industry• State of the economy (the “new normal”)• Future of the Green Industry• Key new products/product categories• Importance/power of conservation in our industry• Opportunities for growth in the “new” economy• What’s new and improved at STI• Marketing - how STI can help your business

The key focus of this session will be responding to our current economy and steps your business can take to identify and attract potential customers. We’ll discuss how to adapt business management and operation efforts to create new growth opportunities for your business.

Keynote SpeakerGreg Wittstock, Founder and CEO of Aquascape, Inc., and one of the best marketers in the industry, will deliver a special opening message about the importance of marketing and selling in trying times. Greg’s message is sure to educateand inspire - it’s something you’ll use every day!

Closing SessionGreg Wittstock will tie it all together with a final inspirational message to help you develop a solid plan of action for 2011, and we’ll conclude with drawings for some great prizes!

Breakout Class Sessions Save More to Make More• State-of-the-Art Conservation Products - The latest in products that save water and energy and how to successfully market and sell them to your prospects.

• Vendor display hall for hands-on demonstrations and displays of the products discussed during this session. Attendees will receive validation for their prize coupons for the chance to win products like these: - Intelli-Sense Controller - Climate Logic - Small RainXchange Kit

Market More to Sell More• Social Media - The new way to market your company, generate quality job leads, grow your reputation and grow your business!

• Customized Marketing Program - Examples of standard flyers and brochures that can be customized with your company logo and contact information. Brochures may include references to available services such as irrigation, lighting, water gardens, drainage, landscaping, maintenance, hardscaping, etc.• Website Marketing - A special guest speaker will discuss creative new ways to market your company, products and services on your website.• The “Picture of Health” - Health, nutrition, well-being and the effect of good health on your personal and business life. Presented by Justine Scruggs, registered Dietitian.• “Having a Marketing Mindset” - Tips and techniques for successful marketing activities and how to “think” like a marketer.

Sell More to Grow More• Diversify your services and grow your company in the “new normal” economy. Capitalize on the “staycation” trend with homeowners, improving their outdoor environments for year-round enjoyment. Presented by Greg Wittstock.• “Smart & Simple Steps for Success” - Brad Vice, owner of Carolina Land Consultants, will discuss embracing the new economy and discovering how to implement your smart new plan for success in 2011!

Thursday Dinner & Entertainment• Dinner and Entertainment• Meet with Manufacturers• Network with Your Industry Peers

iPad

Toro MowerToro

Precision Sense Nozzles Intelli-Sense Controller

Flat Screen TV

- 6 Light LED System- 200 Toro Precision Nozzles- And More... See Below!!

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