12 twitter marketing secrets for ambitious social media marketers
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SocialBro > Blog > SHHHH! 12 TWITTER MARKETING SECRETS FOR AMBITIOUS SOCIAL MEDIA MARKETERS
SHHHH! 12 Twitter Marketing Secrets For AmbitiousSocial Media Marketers
Posted on February 4, 2015 by Andy Vale 2 Comments
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With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. It can spreadawareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.You may have mastered the basics by now and know your tags from your trends, but there are some next-leveltricks and ideas that often get missed out. Here are a selection of our favorite top-of-the-class Twittermarketing secrets that will separate the top tier of pros from the rest. Step up your social media game withthese Twitter marketing tips to get you standing out from the competition:
1. Create Lead Generation Cards
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Every tool reducing the number of steps in capturing a lead should be explored, and while links that get peopleto your site or landing page are great, why not get people subscribing to your mailing list with one click inTwitter? These lead generation Twitter cards will allow you to capture an email address and the Twitter accountattached to it. If you like, you could follow Arby’s example and use an offer to entice people to sign up. Theyfound that the leads from Twitter had a 31% higher email open rate than other recipients of their newsletter,and a 45% higher click rate. Lead generation cards are easy to set up, and encourage visuals to attract youraudience’ attention. They could be used for promoted Tweets, or even pinned to the top of your feed tocapture visitors to your profile.
Get a FREE Roast Beef Sandwich with purchase of a drink when you join our email club.
https://t.co/mp27jIAhpT — Arby's (@Arbys) July 16, 2013
2. Discover Leads In Twitter Chats
A Twitter Chat is a hotbed of people interested in a particular niche, so find one that aligns with the audienceyou’re aiming for and join in. You’re not there to sell – that’s a quick way to be ignored and shunned – but youcan look at who is chatting and pinpoint high quality prospects to start a relationship with. This is a perfectopportunity to connect with people via helpful comments and casual interactions. For example, a holidaycompany posting gorgeous pictures of a particular beach in a chat about travel, and adding a fact about thelocation. They’re not specifically selling flights and hotel packages, but they’re making a valid contribution to thechat in a manner that’s relevant to their business. For more tips on taking part in Twitter chats, learn how to bethe chief of them (without annoying everyone).
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3. Use IFTTT To Post Your Instagram Pictures
Unfortunately, Instagram pictures will only appear as links on Twitter. This can lower your engagement rates asyour finely crafted Instagram images won’t appear in peoples’ timelines. Ideally, you want to avoid this as Tweetswith images receive 18% more clicks, 89% more favourites, and 150% retweets. Luckily, if your Instagramcontent also suits Twitter and you want people to see them in their timeline with minimum fuss, you can useIFTTT (If This, Then That) to automatically upload your Instagram images to Twitter. They will then show up inpeople’s timelines like regular images.
4. Strategically Look At Which Hashtags To Use
Hashtags can make a big difference to whether your Tweet is discovered by people outside your community ornot. But if it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in yourTweet. A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give youan indication of how likely it is that your Tweet will be seen. You can also use Twitter’s analytics platform to seehow many impressions your hashtagged posts have received, which can help you to understand whichhashtags are getting you seen.
5. Tag Relevant Profiles In Images
While this may seem like a small point, did you know you can tag up to 10 people in a Tweet image? Usedstrategically this means you can actually tag 10 additional accounts that would have affected your characterlimit in the original Tweet. If you’ve produced a piece of content with input or examples from multiple people,this is a great way of alerting them to your post and boosts your chances of extra engagement. Alternatively, itcould be used to tag relevant celebrities, competition winners, or other profiles under your brand umbrella. Forhelp creating images, we recently compiled a list of 12 free tools to help you create stunning visual content.
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Here’s how we’ve used image tagging to alert people about a Tweet which features content they were featuredin.
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6. Create A Calendar For Potential Real Time Opportunities
Twitter is the perfect platform for real time marketing, an on-point response within minutes of an event canshoot your social profile through the roof. Some events you can’t plan for, but others are. On your calendar,mark out dates for major events that are relevant to your audience or culture as a whole. Either havesomething to produce, or be on the look out for ways to respond. To help you get you started, Twitter hasproduced a calendar of upcoming events to help you ‘own the moment’.
An example of responding to an event in real time would be this one from KitKat. Any iPhone launch is going togenerate a lot of coverage, KitKat’s team were tuned in and ready to respond to the iPhone 6. When it wasreleased and ended up bending in the pockets of some customers, KitKat produced this image in 30 minutes,which generated over 1,000 RTs in the first hour.
We don't bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi — KITKAT
(@KITKAT) September 24, 2014
7. Share Content More Than Once
Not everyone can be on Twitter at all times, and most people won’t make a point of visiting your profile in casethey missed something, so don’t feel shy about sharing your content multiple times. On average, your secondpost of a piece of content will receive 86% as much engagement as the first time you Tweeted it. An addedbonus of this is that you can experiment with different text or images when sharing the content and compareperformance to help with your Tweeting strategy going forward. For example, we found that Tweets with URLsin the middle are 26% more likely to get retweeted than Tweets with URLs at the end. If this isn’t something
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you’ve tried on a previous Tweet, give it a go now.
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8. Tweet At Optimal Times For Your Audience
You may already know your best time to Tweet by hour, but an understanding of what your audience is likely tobe doing will help too. For example, if you’re a coffee chain aimed at young professionals, there is a goodchance that their day will be full of meetings which generally start or finish on the hour. So Tweeting just beforeor after will catch people as they are waiting for their meeting to start, or as they’re leaving it, perfect to get yourcup on their mind. This will help to nudge your engagement rates up slightly as you adjust your posts to suit thelives of your audience. You can even use SocialBro’s Best Time To Tweet tool to dig deeper into your audience,and find the best times to Tweet to specific sub-segments such as people who support a certain team, live in aparticular area, or have a high number of followers.
9. Use Rich Media To Help Crowdsource Content
Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media toencourage people to give opinions, make suggestions, and engage with your campaigns. For example, in 2014@AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect withtheir target audience of 14-19 year olds and drive sales of their upcoming range. They used Twitter cards tovote between which outfits would be used in the show, Vines of the event throughout the day, and used Twittervideo showing people how they could get involved. This helped to create over a billion impressions for their
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NEO campaign, as well as a peak engagement rate of 18.4%.
BIG NEWS! #NEOrunway show with @selenagomez is coming on Sept 3. Watch this video to
learn how YOU can get involved! https://t.co/2ONDiSQTV6 — adidas NEO Label
(@adidasNEOLabel) August 20, 2014
10. Import Email Leads Into A Twitter List
If you’ve worked hard to build up an email list, why not see if you can strengthen the connection on Twitter?With an email integration tool, you can match contacts in your email database with their corresponding Twitteraccounts. You can then keep up with these warm leads on Twitter, strengthening the relationship you have builtwith them.
11. Optimize Your Profile For Getting Discovered
Having a heavily RT’d post or receiving a ton of shares is great, but don’t forget there will be people who mayfind your profile of their own accord. For these people you need to ensure that you’re both easy to find, and it’sclear what you do when people arrive there. Have a cover photo that ties into your latest campaign, includeyour website link, and have a pinned post that gets across a key message or link. You also want to think aboutyour bio, as this will help you appear in searches on Twitter. While you want to have a standout, unique bio, it’sno good if it doesn’t help anyone discover your profile. Make sure you weave in key industry terms so thatpeople can easily find you. If you’re just starting a campaign, then it may be worth looking at ways you canoptimize your whole social presence.
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12. Add Commentary To Shared Content
If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section ofthe piece. This will go a long way to helping your brand establish a name in the industry and be seen as athought leader. shows your company is staffed by people clued up about the industry they’re in, helping toestablish brand trust. Alternatively, if the piece of content was authored by a particular influencer in your field,you can tag them in the post or ask a follow-up question. This is great if you want to connect with them andtheir community as it helps to create a natural relationship.
These were some of our favorite Twitter marketing secrets, although they’re not so secret now that we’vetold you. Use them to build a stronger Twitter presence with a smarter strategy. What are some of yourown Twitter marketing tips which a lot of people aren’t aware of?
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• Reply •
ThePhoneographer • 4 minutes ago
Some great insights there - thanks for that △ ▽
• Reply •
T.F. Hinton • 28 minutes ago
How do you create a lead-gen card? △ ▽
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