12 trends of holiday shopping€¦ · trends of of shoppers made their first holiday purchase...
TRANSCRIPT
12Holiday Shopping
Trends of
of shoppers made their first holiday purchase before November
55%have completed less than half of their holiday shopping
1/3
Shoppers used multiple resources to find Black Friday deals
48%27% 19%
12%
12%25%33%
Circulars
Retailer Website
s
Email Promotions
Digital Circulars
TV Commercials
Mobile
Social Media
35% of shoppers said they have made a
holiday purchase on their mobile phone
Nearly 1 in 4 went shopping in-store on Thanksgiving and Black Friday, while 40% shopped online on Cyber Monday
For purchases made online, 54% said they started their search on
amazon
55%
35%
say they compared prices online before going in-store
changed where they made their purchase based on price comparisons online
of consumers said they use social media for holiday shopping
35%
20% for researching gift ideas
68% of shoppers subscribe to 3+ retailers for email promotions
52%plan to do the rest
of their holiday shopping
in-store
Source: Market Track’s Shopper Insight Series Survey Based on survey of 1,000 consumers, conducted on December 5, 2016
1/3
Consumers felt the best deals could be found: in-store
onlineon Black Friday on
Cyber Monday
of shoppers say they have spent 50% or more of their holiday budget on Amazon
48% feel they receive too
many emails from retailers during the holiday season
as of December 5, 2016