12 corporate alliances and acquisitions. key vocabulary
TRANSCRIPT
12 Corporate Alliances and Acquisitions
Key Vocabulary
Key Vocabulary
Joint venture - a partnership formed often to share risk or expertise.
Merger - the act of merging, esp. the combination of two or more companies
Acquisition or Takeover - an acquisition is when one larger company purchases a smaller company.
Not to be confused with a "merger", which is when two approximately equal-sized companies merge to combine forces.
Phrasal verbs
Modals of obligation
Modal verbs of obligation
Meetings
Meetings
13 Marketing
Listening
Four Ps – four marketing ingredients: PRODUCT, PRICE, PLACE, AND PROMOTION.
A BUSINESSPERSON MUST DECIDE WHAT PRODUCT OR SERVICE TO PRODUCE, THE PRICE TO CHARGE, HOW PRODUCTS ARE TO BE DISTRIBUTED TO THE MARKETPLACE, AND METHODS TO USE FOR PROMOTING THE PRODUCT OR SERVICE.
Comparison
Comparison
Practice
Reported speech
Reported speech
Practice
