12 commandments of writing an effective business email
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Find out how to write an effective business email.TRANSCRIPT
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Write it Right!
The 12 commandments of writing a business email
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Jerusalem Scavenger Hunts
www.jerusalemscavengerhunts.com
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BATmom the Surprising Superhero
http://yourjewishspeech.com/category/batmom/
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Types of business emails
• Dedicated Email • Mass email
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Case Study
Subject: We Are Looking For Offers For Our Database
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Email Psychology
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Receiver
• Too much mail
• Too much to do
• Doesn’t want to figure out what you’re trying to say
• Is willing to respond if it’s quick, easy and beneficial
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Sender
• Has an “original, unique, and special” point to make.
• Spends time crafting the perfect email.
• Wants to tell his story
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Clashing interests!
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The 12 commandments of writing an effective business
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Before you start:
Commandment #1
Who: Have a Bull’s-eye target market
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Before you start:
Commandment #2
What: Keep in mind Bull’s-eye outcome
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Commandment #3:First impressions count
Do:• Personalize your
email address• [email protected]
Don’t:• Use spammy phrases
like “Once in a lifetime opportunity!”
• Too many !!!!!!!!!• ALL CAPITAL
LETTERS
Let’s get started
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Commandment #4 Have a call to action
Say it!
Say it at the beginning
Say it at the end
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Commandment # 5 State the Benefits
To the receiver
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Commandment #6
• Language
• Technical
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Commandment #7 Be personal and personable
• Personalize email • Mention their name• “Have a great day”
• Sign your own name• Use your own voice• Be authentic and
approachable• You want to build up
trust and a human image
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Commandment #8 Have a signature
•Proves your professional authenticity
•Makes you easy to be found
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YourJewishSpeech.com
**************************************************“Sam brought the house down! Tears, laughter and more… thanks,
thanks,thanks!” For more testimonials from our clients please click here http://www.yourjewishspeech.com/testimonials
**************************************************
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Jerusalem Scavenger Hunts
Tali Tarlow
Web: www.jerusalemscavengerhunts.com
Mail: [email protected]
Facebook: https://www.facebook.com/JerusalemScavengerHunts
Phone: 972-528-358072
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Commandment #9 Font and formatting matter
• Standard size
• Standard font
• Make it neat
• Paragraphs
• Bullet points
• Highlight key words
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Commandment #10 Add a PS
• Repeat the call to action
• Engage them – ask a question
• Make a personal comment
• Add your PS after the signature
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Commandment #11Subject line
The fate of your email really and truly hangs on this
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Subject Line do’s and don’ts
• Avoid words like free, help, percent off, reminder
• Avoid sounding Spammy
• Engage people• Appeal to curiosity• Indicate the content
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Subject line Ideas
Not to be overused
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Subject: The Almighty Question Mark?
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Subject Line Jewelry
=> This Is My Killer Subject Line// This Is My Killer Subject Line \\>> This Is My Killer Subject Line
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Convincing Captions [work great!]This Is My Killer Subject Line [must see]
This Is My Killer Subject Line [inside]This Is My Killer Subject Line [time sensitive]
This Is My Killer Subject Line [voted best]
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Branded Subject Lines
[JB] This Is My Killer Subject Line[|> This Is My Killer Subject Line
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Commandment #12
• Proof read
• Read out loud
• Trim your words
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If you’re done all of that you are ready to hit the send button!
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Case StudySubject: Opportunity for Free Traffic
Hi Tina,
I’m writing on behalf of <web-url>. We make it easy for bloggers to network with one another.
Our site gets X monthly page views, just having your website listed in our network will expose it to many new readers.
Here are some websites currently in our community: <list of related and well known websites>.
Joining takes less than 5 minutes and you’ll love the results: <web-url>
Let me know if you have any questions.
<name><company name><site url>
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Take home points
• Who – bulls eye target market
• What – bulls eye outcome
• First impressions count
• Call to action• State benefits• Keep it simple
• Be personal and personable
• Your signature• Font and formatting• PS• Subject line• Proof read, read out
loud, trim
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Effective communication
Is meaningful and clear
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PS. Please tell people about the
Jerusalem Scavenger Hunts
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www.jerusalemscavengerhunts.com
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Thank you!
•Thanks to Debi’z for “Bull’s eye market” concept http://www.debi-z.com/ •Thanks to PS, length and subject tips from my Twitter friends @IsraelMaven @myparnasa @DebiZSEO @Hadassah_Levy - definitely worth following these ladies!
Other sources•http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/•http://unbounce.com/email-marketing/7-proven-ways-to-increase-your-email-open-click-thru-rates/ •http://www.iyazam.com/
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PS. Please tell people about the
Jerusalem Scavenger Hunts