11th edition - 2009 chapter 12: tourism components and supply tourism: principles, practices,...
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11th Edition - 2009 Chapter 12: Tourism Components and Supply
Tourism: Principles, Practices, Philosophies
Part Four: Tourism Supply, Demand, Planning and Development
Learning Objectives• Know the four major supply
components that any tourist area must possess
• Become familiar with the newer forms
of accommodations—condominium apartments and time sharing arrangements
• Be able to use the mathematical formula to calculate the number of guest rooms needed for the estimated future demand
• Develop the ability to perform a task analysis in order to match supply components with anticipated demand
• Discover methods of adjusting supply components in accordance with fluctuating demand levels
11th Edition - 2009 Chapter 12: Tourism Components and Supply
Tourism: Principles, Practices, Philosophies
Part Four: Tourism Supply, Demand, Planning and Development
Components of Tourism Supply
Travel Trade
Sector
AccommodationSector
Even
ts S
ecto
r
Transportation
Sector
Adventure & Outdoor
Recreation SectorFood Services
Sector
Attractions Sector
Ente
rtain
men
tSe
ctor
Tourism
Services
11th Edition - 2009 Chapter 12: Tourism Components and Supply
Tourism: Principles, Practices, Philosophies
Part Four: Tourism Supply, Demand, Planning and Development
Tourism Supply Components
Can be classified intofour main categories:
1.Natural resources
2.Built Environment
3.Operating Sectors
4.Spirit of Hospitalityand cultural resources
11th Edition - 2009 Chapter 12: Tourism Components and Supply
Tourism: Principles, Practices, Philosophies
Part Four: Tourism Supply, Demand, Planning and Development
Formula to Calculate Number of Hotel Rooms Required
R = T x P x L S x N
whereT = number of touristsP = percentage staying in hotelsN = total number of guest nights/number of guests R = room demand per nights/number O = hotel occupancy used for estimating;
divide number of rooms needed at 100% occupancy by estimated occupancyS = number of days per year in businessL = average length of stay
Example
T = 1,560,000 visitorsP = 98%L = 9 daysN = 1.690 = 70 %S = 365 daysR = 1,560,000 x .98 x 9
365 x 1.69
R = 22,306 (rooms needed at 100% occupancy) at 70 % occupancy needR = 22,306/.70 = 31,866 rooms
11th Edition - 2009 Chapter 12: Tourism Components and Supply
Tourism: Principles, Practices, Philosophies
Part Four: Tourism Supply, Demand, Planning and Development
Task AnalysisTask analysis is the procedure used in matching supply with demand. The following steps are usually employed:
1. Identification of the present demand
2. A quantitative and qualitative inventory of the existing supply
3. The adequacy of present supply with present demand
4. Examination of present markets and the socioeconomic trends
5. Forecast of tourism demand
6. Matching supply with anticipated demand
11th Edition - 2009 Chapter 12: Tourism Components and Supply
Tourism: Principles, Practices, Philosophies
Part Four: Tourism Supply, Demand, Planning and Development
J F M A M J J A S O N D
Fluctuating Demand Levelsand Supply (Seasonality)
Seasonality can be reduced through either price differentials or multiple use
© John Wiley & Sons, Inc, 2009