118535 - ibm connectedcar infographic dr3 · ibm center for applied insights mapping new routes for...

140 120 100 80 60 40 20 0 F E s t r a t e g i e s t h a t e m b r ac e a “ f a il f a s t ” m e n t a li t y O E M s n e e d t o c r e a t e fl u i d a n d a g il e b u s i n e s s IBM Center for Applied Insights Mapping new routes for customer-centric connected journeys “The auto industry is poised for more change in the next five to ten years than it’s seen in the past 50” Mary Barra CEO General Motors It’s a strategically expensive time to be an auto OEM There’s no guarantee that OEMs will take all the prizes digital disruption will bring The auto market is starting to morph in ways that are becoming less predictable The connected car is the poster child for the Internet of Things Consumers expect to bring their own functionality into the car, whether this is music, email or navigation, for a more positive experience Future winners will be those who can best leverage the world’s new natural resource – data The in-vehicle experience will be the battleground between the dumb car and the smartphone Key challenges to address Changing consumer expectations Lengthy development cycles Changes to car ownership aspirations Competition from new entrants Key capabilities required Agile operations Partnering and collaboration Sensing and responding to customers Rapid testing of new business models Quotes based on interviews with IBM connected car subject matter experts who regularly consult and advise clients across the automotive industry in the United States of America, Japan, China, India and across various European countries. Many have worked previously in roles within auto OEMs and tier-one suppliers. Their collective experience totals 300 years in the auto industry. New services around alternatives to vehicle ownership will be the most disruptive To learn more, download the full study from the IBM Center for Applied Insights visit ibm.com/ibmcai/future-auto OEMs offering a superior connected vehicle experience will have a larger share of the spend For a growing segment of drivers the connected experience will influence what to buy or rent DATA vs IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product and service names may be trademarks, or service marks of others. © Copyright IBM Corporation 2015. All Rights Reserved. Uberfication – noun New term describing disruptive technological transformation generated by brands like Uber and Airbnb D ig it a l s er vic e s a n d e m p o w e r ed c o n s u m e r s w ill d isr u p t a u t o E c o n o m ic v a lu e in t h e a u t o in du s tr y a n d a d ja c e n t m a r k e t s w ill b e f o r e v e r a lt e r e d C o m p an ie s n e e d t o d e v el o p n e w c o r e c ap a b ilitie s to su r v iv e

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Page 1: 118535 - IBM ConnectedCar Infographic DR3 · IBM Center for Applied Insights Mapping new routes for customer-centric connected journeys “The auto industry is poised for more change

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strategies that embrace a “fail fast” mentality

OEMs need to create fluid and agile business

IBM Center for Applied Insights

Mapping new routes for customer-centric connected journeys

“The auto industry is poised for more change in the next �ve to ten years than it’s seen in the past 50”

Mary Barra CEO General Motors

It’s a strategically expensivetime to be an auto OEM

There’s no guarantee that OEMs will take all the prizes digital disruption will bring

The auto market is starting to morph in ways that are becoming less predictable

The connected car is the poster child for the Internet of Things

Consumers expect to bring their own functionality into the car, whether this is music, email or navigation,

for a more positive experience

Future winners will be those who can best leverage the world’s new natural resource – data

The in-vehicle experience will be the battleground between the dumb car and the smartphone

Key challenges to address

Changing consumer expectationsLengthy development cycles

Changes to car ownership aspirationsCompetition from new entrants

Key capabilities required

Agile operationsPartnering and collaborationSensing and responding to customersRapid testing of new business models

Quotes based on interviews with IBM connected car subject matter experts who regularly consult and advise clients across the automotive industry in the United States of America, Japan, China, India and across various European countries. Many have worked previously in roles within auto OEMs and tier-one suppliers. Their collective experience totals 300 years in the auto industry.

New services around alternatives to vehicle ownership will be the most disruptive

To learn more, download the full study from the IBM Center for Applied Insightsvisit ibm.com/ibmcai/future-auto

OEMs offering a superior connected vehicle experience will have a larger

share of the spend

For a growing segment of drivers the connected experience will influence what to

buy or rent

DATA

IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United

States, other countries, or both. Other company, product and service names may be trademarks, or service marks of others.

Uberfication – nounNew term describing disruptive technological

transformation generated by brands like Uber and Airbnb

Digital services and