INTRODUCTIONThis Logo Pack is intended to be provided to graphic designers for use on beer packaging including cans, bottles and cartons. It contains modifiable vector images of the following logos (current as at October 2018):

Standard Drinks Logo

DrinkWise and Pregnancy Logos

Recycle Logo

Gross Weight Logo

ABOUT THIS DOCUMENT The following Logo Pack also contains basic design, layout and template instructions to ensure that the beer packaging is compliant with Australian regulatory requirements.

If any of the instructions contained within this document require clarification, brewers or brewing companies should refer back to the IBA Beer Labeling Guidelines and FAQs available on the IBA website.

STANDARD DRINKS LOGO 2

DRINKWISE LOGOS 3

RECYCLE LOGO 4

CAUTION LIFT LOGO 5

INDEPENDENT BREWERS ASSOCIATION LOGO PACK 1

IBA LOGO PACKTABLE OF CONTENTS

INDEPENDENT BREWERS ASSOCIATION LOGO PACK October 2018 1

2. Clear zone

X.X

X.X

X.X

X.X

STANDARD DRINKS LOGO GUIDELINES1. Needs to be of a minimum height of 14mm

2. Clear zone of at least 3mm from other elements on the packaging

3. Must be clearly legible against the background of the packaging

4. Do not remove the ‘Standard Drinks’ text on the side of the vector image

TEMPLATE USEThe font is Impact. Please type your number into the text field designated with X.X

Once the Standard Drinks number is finalised, outline the font before using for print.

14mm

1. Minimum size

4. No cropping

3. Clear legibility

Mono Logo

Reversed Logo

X.X

X.X X.X

3mm

3mm

Mono Logo

Reversed Logo

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2. Clear zone

1. Minimum size

3. Clear legibility

DRINKWISE LOGO GUIDELINES1. Minimum height of 8mm or 5.5mmm - refer to the graphic guide below

2. Minimum clear zone must be the size of the height of the capital D in DrinkWise

3. Must be clearly legible against the background of the packaging

4. You may choose from any of the DrinkWise graphics for your packaging

Mono Logos

5.5mm

Reversed Logos

8mm

8mm

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RECYCLE LOGO GUIDELINES1. Needs to be of a minimum height of 14mm

2. Minimum clear zone must 3mm

3. Logo must be clearly legible against the background of the packaging

2. Clear zone

14mm

1. Minimum size

3. Clear legibility

3mm

3mm

Mono Logo

Reversed Logo

Mono Logo

Reversed Logo

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CAUTION LIFT LOGO GUIDELINES1. Needs to be of a minimum height of 30mm

2. Minimum clear zone must be 5mm

3. Must be clearly legible against the background of the packaging

4. Do not remove any part of the logo

Mono Logo

Reversed Logo

30mm

1. Minimum size

3. Clear legibility

4. No cropping

5mm

5mm

2. Clear zone

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