Integrated Marketing Communication(IMC)Nippon Paint

Introduction

1.Target Audience

2.Strategy

3.Executive

4.Theory Analysis

Target Audience:

Age:25years old-40years old person who had family

member

Analysis of Target Audience

First type: consumer that not

curious about autism

Second type:consumer do not

know about autism

Third type:consumer will related

their children’s behavior with the auti

sm

Forth type:consumer will think

more about their lives

Strategy

Webpage DesignE-bookForumActivity

Webpage Design

PersonalizPersonalizee

SplashSplash

Strategy

it’s meaningful more than colourful

Before After

Choose your favourite colour?

Webpage Design

PersonalizPersonalizee

SplashSplash

ColourfulColourfulBlack and Black and

WhiteWhite

Strategy

it’s meaningful more than colourful

Before After

Choose the story you want to know.....

Story of Autistic

Name:RolandAge:12years old with Asperger’s Syndrome(2000-2012)

Story:Roland always got bully by his friends.Some people might call him obsession with facts a bit boring. He doesn’t find it easy to socialize and his hobby doesn’t helped him to make friends.Everyone thought that Roland is a weird person.Even his mom doesn’t give him support and thought that he can’t succeed in his life.In 2012,He decided to end his life.

Autistic is not E.T or Alien,they need understanding and caring...

E-book

Stories from the Autistic

Treatment and Sign & Symptoms given by

the phychologist

Strategy

What’s your Story?What’s your Story? What’s your What’s your Treatment?Treatment?

Forum

Commercial Film and Micro Film

Gallery

Art Work Showcase

Gallery

Strategy

it’s meaningful more than colourful

Susan’s worldSusan’s world

Makitta’s CornerMakitta’s Corner

Brode’s GuidesBrode’s Guides

Dr Floss’s TreatmentDr Floss’s Treatment

Commercial film & Micro-film Gallery

Art-work showcase Gallery

Activity

Micro-Film Competition

Graphic Poster Design Competition

Strategy

Executive

Cooperate with allCooperate with all the the searching websitesearching website

Cooperate with Cooperate with YouTube on YouTube on

promoting our promoting our Micro Film Micro Film

CompetitionCompetition

Theory Analysis

TAM Model

ILPPD Model

THEME: Nippon Paint It’s meaningful more than colorful

Attractor:E-book’s Story sharing and Micro-film Competition

Meaningful:To let more people understand them and care about the autistic

TAM Model

Identify:Nippon Paint=Caring AutisticLegitimacy:needs more caring to the AutisticParticipation:micro film contest and poster competition.Penetration:caring and understandingDistribution:searching Engine

ILPPD Model

Reference

pictures from http://www.nipic.com/show/4/79/8414bb5ae34cb892.html

http://www.telegraph.co.uk/women/mother-tongue/9305365/Traditional-thank-you-letter-far-from-dead-in-age-of-Twitter-and-texting.html