11—14/04 - design-reklama · design & reklama 11 14/04 moscow, central house of artists...

11—14/04

DESIGN-REKLAMA.RU

IN THE FRAMEWORK OF THE MOSCOW DESIGN BIENNALE

EXHIBITION OF MARKETING COMMUNICATIONS

MOSCOW, RUSSIACENTRAL HOUSE OF ARTISTS

DESIGN & REKLAMA 11—14/04MOSCOW, CENTRAL HOUSE OF ARTISTSDESIGN-REKLAMA.RU


THE 23RD EXHIBITION OF MARKETING COMMUNICATION DESIGN & REKLAMA WILL BE HELD ON APRIL 11th – 14th IN MOSCOWPatrons:Moscow City GovernmentDepartment for Media and Advertising of Moscow city

Supported by:Russian Federation Chamber of CommerceMoscow Chamber of CommerceRussian Association of Communication Agencies (RACA)Russian Association of Marketing Services (RAMS)Russian chapter of International Advertising Association (IAA)Association of Branding Agencies of RussiaRussian Public Relations Consultancies Association (AKOS, ICCO)Noncommercial partnership of TV and Video advertising (NPCP)The Global Association for Marketing at Retail POPAIRussian Association of Communication Directors and Corporate Publishing (AKMR)

Moscow design biennale is a new project of The Central House of Artists, the School of Design of the National Research University – Higher School of Economics and the Moscow Design Museum. Design as an art, design as a way of thinking, design as communication, design as a means of promotion of products and services, technologies and business. Design as a combining discipline that penetrates production, communication and business processes.The basis of the concept of Biennale is the totality of the effect of design on the quality of human life and its increasing role not only for the entire material world, but also for the world of ideas and aspirations. This is the main idea of the Design Biennale. How to teach the design, how to make a good design, what the good design is? The Design Biennale will be dedicated to answers to these questions.

DESIGN & REKLAMA will be held in the framework of THE MOSCOW DESIGN BIENNALE



In 2016: 157 exhibitors from Russia, Belarus, Moldova, Ukraine, Poland, Italy, Lithuania, Turkey and the United States

Over 7128 visitors from 168 Russian cities and CIS countries registered during 4 days of the exhibition in 2016

The trade show has been a landmark event on Russian advertising market for twenty-one year, providing the information about the latest trends in the industry. The event brings together leading Russian and foreign expertsin the field of advertising technology, design and communications. Design & Reklama can rightfully be called the territory of the new possibilities.

Andrey Barannikov,General director of the SPN Ogilvy Communications Agency, Chairman of the Russian Public Relations Consultancies Association

Over 90% of participants are pleased by the results of the trade show and reached their business goals

DESIGN & REKLAMA THE KEY EVENT OF THE INDUSTRY



DESIGN, BRANDING, CREATIVITYcorporate identity design, printed materials design, outdoor advertising, logotypes, trademarks, souvenirs, packaging materials

PRINTING ADVERTISINGoffset / instant printing, printing / pre-printing, post-printing finishing, equipment, operating supply and parts

MATERIALS & EQUIPMENTpaper and board for printing, materials, equipment, signboards, operating supply and parts

BUSINESS SOUVENIRS & PROMOTIONAL PRODUCTSbusiness souvenirs, products for sales promotion, packaging, materials

POINT OF SALES MATERIALS & DISPLAYSPOSm, Displays: design, production, sales, in-store installation, maintenance and support

DIGITAL SIGNAGEIlluminated signs, LED constructions, LED panels, technologies, system integrators & service providers

WEB ADVERTISINGweb-site design, CRM, SEO, SMM, content management, e-commerce

The trade show is arranged by sectors to guide our visitors

SECTORS OF THE TRADE SHOW



CHRISTMAS TIME – APRIL 11–14 2017The major business-marathon is the preparation for the New Year holidays. It starts annually in April. The International Trade Fair for Christmas and Festive Goods Industry «CHRISTMAS TIME» is a venue for professionals of the Christmas business willing to offer their visitors both traditional and innovative products and solutions. For more than 15 years the exhibition «CHRISTMAS TIME» has developed a reputation as the main professional event for everyone involved with the holiday industry in Russia.

ASSOCIATION OF PROJECTS

The 24th Fair for Christmas and Festive Goods Industry «CHRISTMAS TIME»will be held in parallel with «DESIGN & REKLAMA»!



The project covers all areas of the complex and local decoration of spaces, including design of single elements.The purpose of the contest is to integrate and fully demonstrate the opportunities of the market, trends and innovations, and the most successful solutions.The contest allows the companies, operating in festive decoration industry, present their projects to the Jury and the wider audience of specialists - visitors of «DESIGN & REKLAMA» and «CHRISTMAS TIME» exhibitions.

Contest exhibition reflects the development of the industry and gives an idea about the possibilities of the participants.

INTERNATIONAL CONTEST OF FESTIVE, EVENT AND ENVIRONMENTAL DESIGN



BUSINESS EVENTS PROGRAM

The effective experience exchange and professional discussion of the industry issues with the participation of leading experts are its main target. Long-term cooperation with partners and leading associations guarantee high level content of conferences, seminars and master classes. The program is arranged by thematic days :

In 2016 DESIGN & REKLAMA held one of its most valued important events:

The 2nd International Business Forum «MARKETING AT RETAIL: NEW TIME». International experts of marketing communications and POSm industry from Russia, Great Britain, Netherlands and Germany took part. 2015 Forum’s speakers have discussed main topics and new opportunities of the industry: research of shopper behavior and emotional marketing, branding, and shop design.

In 2016 the trade show held 138 events on 17 themes

PR-TECHNOLOGIES DAYGRAPHIC DESIGN DAYBRANDING DAYTV AND CINEMA ADVERTISING DAYONLINE ADVERTISING DAYBTL AND PROMOGIFTS DAYEVENT TECHNOLOGIES DAYCREATIVITY DAYИВНОСТИ



AWARDS PROGRAM

DESIGN & REKLAMA Awards program traditionally includes industry contests

The intense interest in the awards over the last years has confirmed the idea of awarding prominent new products. Be inspired by the best and enjoy the benefits of taking part in the Design & Reklama Awards.

25 kaDR, the Professional Contest for Television Advertising, presents works created by production companies from Russia, Ukraine and Belarus

The POPAI RUSSIA AWARDS National contest presents last cases of the Marketing at retail industry The POPAI RUSSIA AWARDS Its main target is to discover the top

trends of the POSM industry and in-store communications.

44 participants presented 225 projects and displays in

16 nominations in 2016Only leading Russian and International specialists and advertisers are invited tothe Jury of the contest. Among the Jury members in 2016 were representatives ofKraft Foods, Ferrero, Diageo, Moet Hennessy, Chanel, Philip Morris, Pernod RicardRouss, Heineken, HUAWEI, Indesit, Efes, British American Tobacco, PepsiCo,Weber Vetonit, Miratorg, Globus Gurme and othersThe Moet Hennessy company became the official partner of the Concept specialnomination in 2015. For this nomination, the manufacturers designed exclusivedisplays for the Moet&Chandon champagne

17



POPAI RUSSIA AWARDS 2017

The POPAI RUSSIA AWARDS for marketing at retail is the unique in Russia and the 3rd largest in the world

Who can take part: producers, agencies, brand companies, retail chains or designersJury: experts of POPAI GLOBAL, representatives of Russian and international advertisers and brand companies

Nominations:

1. Alcohol2. Drinks3. Cosmetics and perfume4. Care products5. Pharmaceuticals6. Food

7. Equipment and home electronics8. Services9. Household goods10. POS solutions with digital signage11. Concept

12. Shop-in-shop 13. Promotional campaign at points of sales14. The installation at points of sales15. Category management16. Spacing and shop design

SPECIAL AWARDS:

Media support:

NEW NOMINATION!POSM of the year POPAI RUSSIA

DESIGN OF THE YEARGRAND-PRIX



AUDIENCE STATISTICS

Over 85% of participants met their audience

DESIGN & REKLAMA is an effective tool for business communications of producers, distributors and customers of the advertising industry:Over 7,100 visitors were registered during the 4 days of the exhibition in 2016

Goals of visit:

84 %

5,2 %

18,5 %

12,8 %

29,8%

New trends , latest products and services survey

Support of business

Purchase / order of goods or services

New business contacts

Employment

27,9%Senior executive managers

11,7 %Other categories

18,6 %Middle management

43,6 %56,4 %Brand companies

Advertising agency – 27,3%

Advertising producing group – 25,8%

Design-studio – 23,7%

Full service advertising agency – 23,2%

Banks, insurance companies – 29,6%

Trade – 26,3%

Services and maintenance – 24,9%

Manufacturing industry – 19,2%

Agencies

41,8 %Specialists



AUDIENCE STATISTICS

Over 85% of participants were satisfied by the quality of the audience

Audience’ interest to the sections of the exhibition:

Frequency of attendance:

43,9%

32,8%

15,7%

15,6%

12,8%

13,8%

42,9%

DESIGN

PRINT ADVERTISING

PROMOTIONAL GIFTS

POINT OF SALES MATERIALS &DISPLAYS

WEB ADVERTISING

NONSTANDARD ADVERTISING

ADVERTISING

Moscow / Moscow region57,3 %

37,3 %5,4 %Russian regionsOther countries

VISITED FOR THE 1ST TIME

VISIT SOMETIMES

VISIT ANNUALLY

35,3%

30,1%

34, 6 %



AMONG VISITORS 2016

Representatives of the leading brands visit Design&Reklama

AKAIASIACINEMABBDOBEIERSDORFBOSCA FASHION GROUPBOSCHBRITISH AMERICAN TOBACCO RUSSIAC&ACAMEL ACTIVECHANELCHEIL RUSCOCA-COLADANONEEFESFBDCFERREROFINE HOTELS & RESORTSGLENFIELDGOLDER ELECTRONICS

HEINEKENICON-BTLINDESIT RUSINVENTIVE RETAIL GROUPISUZUJANSSEN COSMETICSKAMPMANNLIQUI MOLYLOTTE HOTEL&RESORTLSG SKY CHEFSMARSMERCURYMERLINNESTLEOBIOZON.RUPERNOD RICARD ROUSSPHILIP MORRISPHILLIPSPIERRE FABRE

RISTON TEA COMPANYRIVALS7 AIRLINESSAMSUNG ELECTRONICSSIEMENSSIMPLESMITH & HARTMANSPARTASHIR MEDIATZAM GROUPUTAIRWORLD GYMX5 RETAIL GROUPAIROFLOTALL-RUSSIA STATE TELEVISION AND RADIO BROADCASTING COMPANY AVANGARD BANKBANK OF MOSCOWBANK RUSSIAN CREDIT BAYERBELAZBOLSHOI THEATERCASPIAN ENERGY GROUPDIKSONGLOBUS GOURMETGORKY FILM STUDIO

HENKELHISTORICAL STATE MUSIUMIKEAINGOSSTRAKH INTERMEDIAGROUP INTERPROGRESSBANK INTERPROMBANKJLLKARATKARO PREMIERKNAUFKONICA MINOLTAKROSTLENTALUKOILMEGAFONE RETAILMETRO CASH AND CARRY MISCHLINMOBILE TELESYSTEMSMOSCOW ART THEATER MOS-GAZMVIDEONORILSK NICKEL OCHAKOVOPEPSICORENAISSANCE CAPITAL MINISTRY

OF EDUCATION AND SCIENCE RF MINISTRY OF INTERNAL AFFAIRSRICHTER-PHARMA ROSGOSSTRAKH BANK RUSAGROTRANSRUSSIAN ICE HOCKEY FEDERATION RUSSIAN KHOLODRUSSIAN POSTSAMOLET-DEVELOPMENT SBERBANK RUSSIASIBURSLAVNEFTSOBINBANK SOURGUTNEFTEGAZ SOUZKHOLODTHE MINISTRY OF RF FOR CIVIL DEFENCE, EMERGENCIES AND ELIMINATION OF CONSEQUENCES OF NATURAL DISASTERSTRANSFIN-MUNITRANSVYMPELCOM ZARUBZHNEFT



MEDIA SUPPORT

There are over 45 000 emails of Russian advertisers in the Design & Reklama database



ORGANISING COMMITTEE

See you at Design & Reklama! April 11-14, 2017, Moscow, Russia

«EXPO-PARK EXHIBITION PROJECTS LLC»Office 165, 10, Krymsky Val, 119049 MoscowTel.: 007 495 657 9922www.expopark.ru

(495) 657 [email protected]

Project managers:

Fedor Stepanenko007 495 657 9922, [email protected]

Svetlana Makarova007 495 657 9922, [email protected]

11—14/04 - design-reklama · design & reklama 11 14/04 moscow, central house of artists...

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