1106 sýtem 2 google snnsnz mobiiii
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Aggregation
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EINE PRÄSENTATION VON BERTRAM GUGEL @digitalerfilm
2
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Aggregation?
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1999
Produkt/Aggregator
Plattform/Aggregator
Firma/ Akteur
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19991999
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19991999
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19991999
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1999
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2007
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2007
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2007
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2007
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2007
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2007
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2010
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2010
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2010
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2010
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2010
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2014
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2014
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2014
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2014
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2014
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2014
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2014
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2014
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Wie unterscheiden sich die Aggregatoren?
Angebot Auswahl Zugang
Nachfrage Wertschöpfung
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Angebot
6 233
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Angebot
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Angebot
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Angebot
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Angebot
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Angebot
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Angebot
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Angebot
Auswahl Zugang
Nachfrage Wertschöpfung
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Angebot Auswahl
Zugang Nachfrage
Wertschöpfung
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Kabel 35,5Satellit 35,4DVB-T 8,4
Entertain 4,3HD+ 5,4
Zattoo
MagineTechnische Reichweite
in Personen in Mio.
Zugang: ProSieben
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Web 54,2Suche 53,4
Android 24,6iOS 13,5
AppleTV
XBox 3,27SmartTV 20,4
ChromecastTechnische Reichweite
in Personen in Mio.
Zugang: YouTube
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Vermittler
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Enabler
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‣ 60-90 Inhalte pro Tag ‣ Vorauswahl der Inhalte ‣ Zugang über dezidierte
Infrastruktur & spezielle Geräte
Wir bauen einen Aggregator ...
Selektive Aggregation
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Selektive Aggregation
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Umfassende Aggregation
Wir bauen einen Aggregator ...
‣ Mrd. von (Nutzer-)Inhalten ‣ Auswahl durch den Nutzer ‣ Zugang über jedes internetfähige
Gerät
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Umfassende Aggregation
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‣ Sammlungen statt Einzelinhalte ‣ Auswahl durch den Nutzer ‣ Zugang erfolgt über Software, Gerät
oder Anschluss
Wir bauen einen Aggregator ...
Übergeordnete Aggregation
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Übergeordnete Aggregation
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Anschlüsse und Geräte ...
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... erlauben direkten Zugang zu Nutzern!
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Fernsehen kommt als nächstes ...
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Fazit
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Die Entwicklung wird immer schneller ...
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Aggregation hat keinen Wert an sich!
Unendliches Angebot = unendlich lange Auswahl
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Der Einzelinhalt spielt keine Rolle mehr ...
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Aggregation verlagert sich auf Nutzer ...
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Übergeordnete Aggregatoren dominieren …
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