Digital Marketing Group talkGed Carroll: director, digital strategies

Who On Earth Am I?

Or alternatively…

The world’s most pointless question

PR’s challenges

Portumna

Advertising Public Relations Social MediaPush Messaging

driven by

agegender

raceincome

geography

User querydriven by

needdesire

passionwhim

curiosity

Content-drivenvia intermediary

newstrends

informationeducation

entertainment

Controlled message

Content drivenIntent driven

Open conversation

Intent is the new demographic

Understand the intent

Here’s some research we did earlier…

intentindex.com

Intent into interaction

Intent into interaction

Intent into interaction

Intent into interaction

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