11 ways to structure content

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11 Ways to Structure Content

Post on 21-Oct-2014

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Just like a house needs a good foundation, so too does your content. In this presentation, we cover 11 of our best tips on how to structure your content for web audiences to make it both engaging and search engine friendly. For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/ Image credits can be found in the final slides, thank you to all who licensed their images for use.

TRANSCRIPT

Page 1: 11 Ways to Structure Content

11 Ways to Structure Content

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Presentation Notes
11 Ways to Structure Content Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License
Page 2: 11 Ways to Structure Content

#1 – Never discount old school SEO

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Never discount ‘old school’ SEO Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License
Page 3: 11 Ways to Structure Content

Headings still matter and are also more aesthetically pleasing

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Headings still matter and are also more aesthetically pleasing Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License
Page 4: 11 Ways to Structure Content

Apply correct heading tags for your titles, headings, and sub-headings. Check out Yoast’s post on blog heading structure.

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Presentation Notes
Apply correct heading tags for your titles, headings, and sub-headings. Check out Yoast’s post on blog heading structure. Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License
Page 5: 11 Ways to Structure Content

2. Use inline media

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2. Use inline media Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License
Page 6: 11 Ways to Structure Content

Give your content more substance and context with the use of images, videos, and other interactive mediums

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Give your content more substance and context with the use of images, videos, and other interactive mediums Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License
Page 7: 11 Ways to Structure Content

3. Create lists

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3. Create lists Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License
Page 8: 11 Ways to Structure Content

Content is more consumable in bite-sized chunks.

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Content is more consumable in bite-sized chunks. Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License
Page 9: 11 Ways to Structure Content

4. Link to your references

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4. Link to your references Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License
Page 10: 11 Ways to Structure Content

Relevant outbound links are also important in SEO…

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Relevant outbound links are also important in SEO… Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License
Page 11: 11 Ways to Structure Content

Plus, it removes the search process for readers who want to know more

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Plus, it removes the search process for readers who want to know more Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License
Page 12: 11 Ways to Structure Content

5. Landing page structure: Introduction

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5. Landing page structure: Introduction Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder
Page 13: 11 Ways to Structure Content

List a problem. What frustrates your audience?

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List a problem. What frustrates your audience? Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder
Page 14: 11 Ways to Structure Content

6. Landing page structure: Body

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6. Landing page structure: Body Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder
Page 15: 11 Ways to Structure Content

Aggravate the problem and make it relatable.

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Aggravate the problem and make it relatable. Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder
Page 16: 11 Ways to Structure Content

7. Landing page structure: Solution

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7. Landing page structure: Solution Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder
Page 17: 11 Ways to Structure Content

Provide a valuable solution to the problem that invokes a sense of relief.

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Provide a valuable solution to the problem that invokes a sense of relief. Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder
Page 18: 11 Ways to Structure Content

8. Landing Page Structure: Trust

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8. Landing Page Structure: Trust Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License
Page 19: 11 Ways to Structure Content

Show proof that your solution works and that shows you’re good at what you do. For example: Statistics, testimonials, and quotes.

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Show proof that your solution works with anything that shows you’re good at what you do. Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License
Page 20: 11 Ways to Structure Content

9. Landing Page Structure: Call to Action

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9. Landing Page Structure: Call to Action Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License
Page 21: 11 Ways to Structure Content

End with a call to action to encourage your customer to take the next step

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End with a call to action to encourage your customer to take the next step Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License
Page 22: 11 Ways to Structure Content

10. Think about site design

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10. Think about site design Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder
Page 23: 11 Ways to Structure Content

Heavy content doesn’t look appealing in one block…

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Heavy content doesn’t look appealing in one block… Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder
Page 24: 11 Ways to Structure Content

…so use website design to make content more digestible

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…so use website design to make content more digestible Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder
Page 25: 11 Ways to Structure Content

…and finally…

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…and finally… Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8458998655/ - Attribution License
Page 26: 11 Ways to Structure Content

11. Highlight key words (not “keywords”)

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11. Highlight key words (not “keywords”) Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License
Page 27: 11 Ways to Structure Content

It helps users identify the relevancy of your posts in one scan.

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It helps users identify the relevancy of your posts in one scan. Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License
Page 28: 11 Ways to Structure Content

Thank you! (This is the end…)

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Thank you! (This is the end…) Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License
Page 29: 11 Ways to Structure Content

Thank you! (This is the end…)

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FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
Page 30: 11 Ways to Structure Content

Image Credits Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8458998655/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License

Presenter
Presentation Notes
Image Credits Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8458998655/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License