Crazy Egg.Crazy Egg is an awesome tool created by Neil Patel and Hiten Shah. It’s one of my go-to tools for heatmaps. Heatmaps are important because it shows you what your users are clicking on.You’ll be surprised at the things that you can learn from using Crazy Egg. For example, with Crazy Egg, you can see the things that your customers are clicking on that they aren’t suppose to be.

YesInsights.If you’ve ever tried emailing your customers a survey, you know how difficult it is to get responses. However, we all need honest feedback to improve our businesses and stay competitive. Don’t you wish you could email your customers, and get their feedback by only making them click 1 button? This is where the power of YesInsights kick in. With YesInsights, you can create simple one-click or NPS surveys that receive a 75%+ response rate. Good customer feedback will result in better business decision making, create a better product roadmap, increase trial to paid conversions, user engagement/retention, and most important it will help you build a product that people love.

Google Analytics.This is the bread and butter app that every marketer and product person should be using. Web analytics software is essential for understanding your visitors. It tells you detailed statistics about the visitors to your website, where they came from, and which links they clicked on once they arrived.

UserTesting.UserTesting.com is a website dedicated to finding your website’s biggest problems in a short amount of time, and then

providing you with the information and feedback you need to improve your site’s usability. UserTesting.com gives you the

ability to create a test for your website and then have real people take the test and give you feedback via video recording,

while they are using the site. You can also ask them follow up questions for further information. What’s amazing about

UserTesting is that you can actually see an actual person using your product. The tester doesn’t only use the product, but they

actually talk about it throughout their process and share their thoughts. This is a gold mine for all product managers, UX

designers, and founders.

UXCam.UXCam helps find and fix usability issues by pinpointing UX issues and letting you watch videos of your user interaction.

With 2 lines of code that take 2 minutes to integrate, UXCam can capture and visualize a range of UX data to help developers

better understand how users interact with their app and make informed decisions that improve its usability. Understanding

your users and getting their feedback is one of the best methods for improving your product design and UXcam can help with

that.

Mixpanel.Mixpanel is a mobile and website visitor analytics tool designed for SMBs and enterprises. Mixpanel goes beyond recording simply page views and reports upon customer engagement and actions within the app. It enables you to drill-down further into your analytics and ask more specific questions about your customers.

Through customer segmentation and funnel analysis, use Mixpanel to drill-down and better understand the value of each marketing channel.

Mixpanel measures visitor engagement within a site in real-time, tracking visitor movements, views, shares, likes and purchases. It allows you to measure what customers do in your app in to-the-second real-time and compare your metrics from weeks before.

HotJar.Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Hotjar combines both analysis and feedback tools to give users insights into how vistors interact with their site, how they could improve that user experience and ultimately, how they might increase conversion rates. With Hotjar, users can think like an actual website visitor, understand their mindset and identify UX issues that are frustrating to them.

Through features such as heatmaps, visitor recordings & funnels, Hotjar enables users to visualize visitor interaction on their site, understand where drop-offs occur and identify areas for improvement. More direct visitor feedback can be garnered from visitor-facing, features such as customizable surveys and polls which come with support for over 20 languages.

GetFeedback.GetFeedback is designed for business professionals who want to gather feedback from customers, partners, employees, website visitors, or anyone else, using professional, branded, attractive, and high quality surveys.

GetFeeback helps you create mobile-ready online surveys in a short amount of time and lets you view the results in real-time through graphic representations of data. The app was designed to compliment the devices and platforms used in the modern era, such as smart phones, tablets, and browsers, as well as your websites, social media channels, and email. With GetFeeback you can create professional, high quality and branded surveys using your own colors, fonts, logos, and images. You can also embed photos and video.

Survicate.One of the best ways to gather feedback is through using a website widget. This allows you to capture a mass majority of audience that haven’t signed up yet. Survicate allows you to run short surveys on your website to ask visitors and customers questions.

You can actively gather feedback and adjust the website and services to their needs and improve their experience or create surveys from scratch or use a library of pre-defined templates.

Verify.Find out what users think of your screens or mockups before they go live by using Verify. Testing ideas and getting feedback before implementation in this way can help you save tons of time and reduce unnecessary rework.

Verify lets you test screenshots of your design work to gain valuable insights on your users’ expectations and reactions to your apps and websites before writing a single line of code. Your team will love the great-looking, actionable, reports that will help them make informed design decisions.

One of the strongest feature about Verify is how you can filter out the demographics and where the users are coming from, which makes it a lot more powerful when it comes to learning more about what your users are thinking.

Your Phone .

This one is for fun! What’s a better way to communicate with your customer and get into their brains? Pick up the phone and

literally call them! Don’t be afraid to speak with your customers. Steli Efti from Close.io talks about how sometime you need

to literally knock on your customer’s door in order to a close a deal!

Your customers are the ones that are paying you and they are going to be your advocates. They will be the one that will refer

you to even more high profile customers. Get on the phone for 10 minutes with every customer and you will be surprised on

how much knowledge you can gain from a simple call!