11 - team progress - aat

7/31/2019 11 - Team Progress - AAT

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UCL Institute of Archaeology

2012

Who Stole my Milk?3.2 Audience Advocate Team

Jeni Turner & Binlu Wang


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UCL Student Homes Project 2012 Page 406

TABLE OF CONTENT

3.2 Audience Advocate Team 405

Appendix 3.2.1 Meeting Minutes 9 February 2012 407

Appendix 3.2.2 Second Front-end Evaluation Questionnaire Draft 409

Appendix 3.2.3 Exhibition and Web Resource Design Questionnaire Draft 414Appendix 3.2.4 Evaluations Progress Summaries 420


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APPENDIX 3.2.1 MEETING MINUTES 9 FEBRUARY 2012

Meeting Title Formative Evaluation Meeting Date 09.02.2012

Facilitator Jo Fells Time 15: 00

Location GMNote

TakerBinlu Wang

Attendees Jo Fells (GM) Binlu Wang, Jeni Turner and Elisabetta P

KEY POINTS DISCUSSED

1. Summarised the 2nd survey about Title and theme. We did the survey both online andface to face and received 115 responses within 1 week. More open questions are

included in this survey compared with the last one. As Jo suggested, we are using

quantitative research techniques for a qualitative purpose, 115 is not a big number

though it is enough to give directions and show peoples view.

Discussed the methodology we recognize that online survey is going to create a level

of bias, but we think it is still useful because people who answer it get a chance to self-

select.

Discussed ways to analyze open questions and problems in this questionnaire for

example, in the question Do you live in a student home?, we dont know whether

those who choose No are students or not.

Jo provided suggestions for surveys testing postcard and report writing.

2. Future plan was made clear. AA calendar (time line) was checked by Jo/got feed backfrom Jo.

Short-term: urgent data out of the 2nd survey for other groups, short presentation abouttitle on 10th Fri, short presentation on the 2nd panel meeting, 2nd brief.

Long-term: 3rd survey testing web materials in early March, 4th survey about objects and

texts in late March and 5th survey during family days in April.


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ACTIONS PLAN

No Action Item(s) Assigned

Project

Member/s

Target

Date

1. Urgent data to be provided to different groups BW and JT Fri 10th

2. Short presentation about title to be prepared BW and JT Fri 10th

3. Presentation summarizing 2nd survey data to be

prepared for the 2nd panel meeting

BW and JT Mon 20th

4. 2nd brief BW and JT Mon 20th

NEXT MEETING

tbc


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APPENDIX 3.2.2 SECOND FRONT-END EVALUATION QUESTIONNAIRE DRAFT

AAT created an online survey at the beginning of February to test the audiences

perceptions of the two themes chosen by project team members and to ask the audience

which exhibition style/medium they preferred. This survey was also used to ask the

audience to rank three out of six possible titles for the project. The titles had been chosenafter a class brainstorm.

AAT created a draft of the survey, which was then passed onto their GM counterpart for

formatting and refinement. Their GM counterpart added tick boxes, comment lines and

standardised the survey. The survey was then posted on SurveyMonkey

(http://www.surveymonkey.com/) and copies were printed for face to face evaluation. The

survey was sent out to all the team members contacts that fit into the primary target

audience to obtain results. AAT compiled the data with the help of SurveyMonkey and

presented it to the class in PowerPoint form on February 10th, 2012. The title analysis was

then passed on PMT to refine and present to the GM.

Exhibition Survey Questionnaire (UCL 2011)

The Geffrye museum in conjunction with a team of post-graduate students from

UCL is putting on an exhibition this spring. We are researching possible titles for

an exhibition about student living and student homes.

1. Looking at the six titles below, in the context of student living and student

homes which three titles interest you the most?

Please rank them from number 1-3 (1 stands for the one that interests you most).

A. Fusion & Confusion

B. Student Living: Just Passing through

C. Who Stole My Milk?

D.Your Mother Doesnt Live Here

E. Funny, Messy, Whiskey

F. Uni! No Parents

2. Looking at your three preferred titles, what do you think they say

about student living and student homes (Please feel free to write down anything

that comes to mind when you see the title!)
http://www.surveymonkey.com/http://www.surveymonkey.com/http://www.surveymonkey.com/http://www.surveymonkey.com/


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i). Title here (please fill in the letter) : [___]

Comment here.

ii). Title here (please fill in the letter) : [___]

Comment here

iii). Title here (please fill in the letter) : [___]

Comment here.

3. Looking at the title that you ranked as mostinteresting, would this title inspire

you to find out more about the exhibition and come to see it at the museum?

(circle)

YES NO

If the answer is no, why is this? ..........................................................................

..

The exhibition is about student homes and we are considering a

number of themes.

I. Food and KitchensThinking about the kitchen and food in a student home

4. Would you consider kitchen equipment in student homes to be personal or shared

objects (circle)

PERSONAL SHARED

5. If you had to describe the role/significance of the kitchen in the STUDENT home in

THREE words what would they be?

..

6. Do you think a students kitchen equipment can represent their cultural background?

(circle)


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YES Comment. NO

II. Personal objects

7.In that context (if any) have you heard the term personal object ofmeaning

before? (circle and add a note about in what context)

HEARD In what context?...........................................................NOT HEARD

What do you think personal object of meaning means?................................

.

8. Do you think personal objects represent/symbolize your identity? (circle)

YES Comment.. NO

9. Do you think personal objects have more, less or equal importance in studenthomes than in family homes? (circle)

MORE LESS EQUAL

Why?

10. Which of the themes below interests you the most in the context of student

homes? (circle)

FOOD & KITCHENS PERSONAL OBJECTS BOTH

III. MediaWe are planning to publicise our exhibition through a variety of traditional and

new media.

11. Which social media sites do you use the most? (Rank the ones you use, with

1 most used )

1. Facebook

2. Twitter

3. Linked- In

4. Google+

5. Other


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IV. Content12. If you visited the student homes exhibition what would you like it to include?

Please choose the THREE mediums you prefer from the following list. (tick)

1 Photos of student rooms/their objects/themselves

2 Displays of personal objects

3 Audio or talking heads

4 Music

5 Activities such as cooking, tasting, making things,

6 Video7 Text8 Mock-ups/models / representations

9 Other

V. Museum Visiting13. The Geffrye museum is a museum of the home. Do you find this an

attractive theme for a museum? (circle and explain why you think this)

YES Comment

NO Comment

14. Are you a regular visitor to museums? (circle)

NO

YES How often do you visit a museum or gallery?

Once or more timesa month

Five or more times a year

About once a year

Havent been to a museum in over 12 months

Never go to museums

15. Which museums have you visited in the last year?


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VI. Demographics

16. Where do you live? (circle)

Greater London Southeast Other part of UK Overseas

17. Do you live in a student home? (or hall) YES NO

18. How old are you? (circle)

16-25 26-35 36-55 56-65 65+

19. Gender (circle)

Male Female Prefer not to record

Interview carried out

20. Face to face

21 Email Thanks for your time!


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APPENDIX 3.2.3 EXHIBITION & WEB RESOURCE DESIGN QUESTIONNAIRE DRAFT

AAT tested the exhibition and web resource elements of the project in a more focused

manner than the other evaluations. Exhibition text, images and layout were tested with the

Geffrye Youth Panel on March 12th, 2012. AAT was seeking more qualitative answers than a

simple survey could provide, and they initiated discussion of, for example, which videoformat was preferred for WRTs digital story.

The same questions asked at the Geffrye Youth Panel were then formatted into a survey by

AATs GM counterpart and launched online on March 17th. Results were collated starting

March 21stand distributed to the relevant teams on March 24th. The online survey process

was helped by all team members who sent the survey out to their contacts.

Evaluation Questions for the Two Exhibition Designs

(Notes for AAT team :

Questions for the online survey.

Questions 1 -4 contain the information we would most like to gain from the youth panel

focus group. Also, if there is time on Monday, question 6 on whether they think both

designs could be included would also be helpful. )

1. Which design do you prefer for the panels of the exhibition?

Design A Design B

2. Do you prefer this design because it is:a) More fun

b) More eye-catching

c) Makes the information clearer

d) Easier to read

e) Other Please specify

(NB: qu 3 and 4 for the youth panel only?)

3. Which design do you think will appeal most to the target audience (16-25 year

olds)

Design A Design B

4. Have you picked this design for the target audience because it is:


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a) More fun

b) More eye-catching

c) Makes the information clearer

d) Easier to read

e) Other Please specify

5. Which design(s) do you think fits best with the subject of the exhibition Student

Homes?

Design A Design B Both

6. Do you think both designs could be included as a combination within the same

exhibition?

Yes No

7. If no is this because

a) You do not like both designs

b) You feel including 2 designs could be visually confusing

c) Other please specify

.

SECOND SET OF QUESTIONS

1- Do you think the pictures shown below fit well with the subject of the exhibition

exploring student homes?

A- YES

B- NO

2- Do you think the pictures shown below support the story/message that is

presented in each caption?

A-YES

B-NO

1. Theme of Temporariness and decoration


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2. Combining cultures in the kitchen

. The kitchen at Tower Hamlets contains a wide variety ofcooking ingredients from all over the world, including a whole

row of seasoning and sauces on the right hand shelf.

The fridge is decorated with postcards and posters from

events the flatmates have been to together.

The row of plant pots on the kitchen windowsill of the

Islington flat attempt to bring a feeling of home into this

temporary accommodation.


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3. Potential conflict in student kitchens

The inside of the fridge at Tower Hamlets is typical of fridges in many

student homes.

Each flatmate has their own shelf, and there is little spare room.

Ted also likes to buy a large carton of extra-skimmed milk which can be

seen in the door.

None of the other flatmates use this milk, and have to fit in their own milk

alongside.


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THIRD SET OF QUESTIONS

Youth panel:

Floor plan styles:

1. 3D or 2D floor plan? Which do you prefer? Why? Do you find 3D plan confusing?


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2. Do you prefer new website to appear in pop-up or new window?

3. Should audio at webpage play simultaneously when the new page opens or should

people play the audio by pressing the play button on audio player?

Digital story

Pick the video you like the most. What did you like about the video(s)? What didn't you

like?

1. Pictures & narration

http://www.geffrye-museum.org.uk/learning/universities-fe-he/green-room-

project/digital-slideshow/

2. Pictures & text, no narration

http://www.youtube.com/watch?v=rrKNsPfGL9w&feature=related

3. Text, pictures & narration

http://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-at-

home/short-history-of-tea/
http://www.geffrye-museum.org.uk/learning/universities-fe-he/green-room-project/digital-slideshow/http://www.geffrye-museum.org.uk/learning/universities-fe-he/green-room-project/digital-slideshow/http://www.geffrye-museum.org.uk/learning/universities-fe-he/green-room-project/digital-slideshow/http://www.youtube.com/watch?v=rrKNsPfGL9w&feature=relatedhttp://www.youtube.com/watch?v=rrKNsPfGL9w&feature=relatedhttp://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-at-home/short-history-of-tea/http://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-at-home/short-history-of-tea/http://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-at-home/short-history-of-tea/http://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-at-home/short-history-of-tea/http://www.geffrye-museum.org.uk/learning/universities-fe-he/the-world-at-home/short-history-of-tea/http://www.youtube.com/watch?v=rrKNsPfGL9w&feature=relatedhttp://www.geffrye-museum.org.uk/learning/universities-fe-he/green-room-project/digital-slideshow/http://www.geffrye-museum.org.uk/learning/universities-fe-he/green-room-project/digital-slideshow/


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APPENDIX 3.2.4 EVALUTIONS PROGRESS SUMMARIES

Social Media Evaluation

On February 28th, AAT met with ART and WRT to discuss how to carry out the social media

evaluation. The teams decided that AAT would evaluate social media in three ways, by

analysing the statistics of posts related to the project on Facebook and Twitter, by

considering visiting statistics on the blog and by posting a small five question survey on the

blog in order to evaluate its success and see how it could be improved: this was done with

SurveyMonkey. All these evaluations were carried our throughout a 1 month period

(March), with AAT taking statistics within five-day intervals. The results were collated at

the end of March.

AAT met with ART and WRT on April 4th to discuss the evaluation and make suggestion toWRT about how to improve the blog. The concrete suggestion that came out through the

evaluation was the alteration of the blog background as it was considered too confusingand hard to read. WRT proceeded to change the background from sepia to black and white

and making it a still image instead of a sliding one.

Family Days Evaluation

AAT met with LIT and their respective GM counterparts on March 27th to discuss Family

Days evaluation methods. AAT adapted the GMs standard Family Days Evaluation form,

which LIT and GM counterparts helped format. These forms were printed for the Family

Days and AAT ensured that most were completed at each Family Days session both on April3rd and 4th. They then collated the results and presented the responses at the final panel

meeting on April 20th

.

AAT also had informal chats with parents and Freelancers during the Family Days and took

notes on some of the comments made by them.

11 - team progress - aat

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