Dedicated Mobile WebsiteA standalone website built specifically for mobile devices. Can be built with custom

code, or created with tools such as Mobify and WinkSite.

INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC5

WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE?WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE?

Can Mobile GoogleBot access it?Check your robots.txt file to make sure it isn’t disallowing GoogleBot-Mobile from crawling your mobile website.

Get on Google PlacesRegister all your locations for Google Places to ensure visibility in mobile search.

Create a Mobile XML sitemapThis will help the Mobile GoogleBot find the pages on your mobile website that you want indexed.

Think of standard SEO rulesOptimize your mobile content with appropriate keywords, create inbound links, and avoid using Flash.

Think about user experienceThink about searchers’ intent when looking for information on your mobile website, and create an experience that prioritizes that content while minimizing typing.

WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND?

WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND?

WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE?

WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE?

Will you be taking advantage of smart phone

functionality?

Do you have limited resources for maintenance?

Is SEO very important to you?

Do you have a limited budget?

Will you have a complex design/user interface?

Is your current site running on Wordpress?

Do you need a mobile site quickly?

Responsive WebsiteWebsite is built in such a way to adapt (or

“respond”) to a user’s screen across devices, so a brand’s regular desktop website can also be

viewed seamlessly on mobile devices.

Native AppDownloaded from someplace like Apple’s App

Store or Google Play and stored locally on a user’s device.

11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING

11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING

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27% Web Publishing

23% Retail

22% Arts & Entertainment

22% Government

21% Accommodation

of Americans bring their phones to the bathroom1175%

of American consumers use their smartphones to access search engines at least once a day3

53%of Americans ages 24-35 own a smartphone666%

Dedicated Mobile Website

Native App

Responsive Website

Over 75% of mobile device users respond to mobile-optimized sites when making purchases9

4 out of 5 consumers use smartphones to shop4

64% of smartphone owners are now using their mobile devices to shop online10

RESOURCES1. Nokia, IC Insights http://www.electroiq.com/articles/sst/2013/06/smartphones-forecast-to-represent-over-50--of-total-cellphone-sa.html

2. KPCB http://techcrunch.com/2013/05/29/mary-meeker-2013-internet-trends/

3. Google, Mobile Marketing Association http://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm

4. comScore http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/

5. International Data Corporation http://www.telegraph.co.uk/technology/news/9958851/Tablets-to-outsell-PCs-for-the-first-time-this-year.html

6. Nielsen http://tech.fortune.cnn.com/2012/02/20/nielsen-66-of-americans-ages-24-35-own-a-smartphone/

7. Google http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

8. Morgan Stanley https://docs.google.com/file/d/0B3dn65br9T8SYjcxYmYxOWItYzNiNy00YzZlLWEyZmQtZDA4MGMwMTNkNDA0/edit?pli=1&hl=es#

9. Kentico Software http://www.marketingcharts.com/wp/interactive/smartphone-and-tablet-owners-respond-to-mobile-optimized-sites-29905/

10. eDigitalResearch, Portaltech Reply http://www.edigitalresearch.com/news/item/nid/243999809

11. 11Mark http://www.cbsnews.com/8301-504763_162-57370699-10391704/survey-75-percent-of-americans-admit-to-using-phone-while-in-bathroom/

To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2013, All information in this document is the property of Search Mojo.

of global Internet traffic comes from mobile devices and is growing at 1.5x per year2

15%

Close to a billion smartphones are forecasted to sell in 201311B

Tablets are set to outsell PCs and laptops in 20135

Mobile is predicted to be bigger than internet in 5 years8 5Y

Mobile search queries have grown 5 times in the past two years7 5x

INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC

WHAT YOU NEED TO KNOW

TOP

Optimi ing Your Brand for MobileOptimi ing Your Brand for MobileWHAT YOU NEED TO KNOW

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