11 Reasons to Attend the 7th

Annual ISA Marketing & Sales

Summit (10 are just not enough)

The New Rules of Customer Engagement: Riding the Winds

of Change

#11 Sharpen your marketing & sales skills

Great break out sessions:• Social Media ROI• What Story are You Telling about Your Products? • Lead Generation and Prospect Qualification• Transforming the Sales Approach from Reactive Selling to

Demand Shaping

#10 New Panel Discussions

Marketing Panel – Moderated by Julie Fraser

Sales Panel – Moderated by Matt Leary

Social Media Panel – Moderated by Jim Cahill

#9 Expand your Network

Take your online networking offline!

Meet automation industry leaders and peers

Make new friends, reconnect with old

#8 Share your expertise

Many opportunities to share your expertise & add value

Submit an abstract next year

Tweet about your experiences

“Like” the Facebook page and post your comments

Join the group on LinkedInJeff Cawley gives a talk at the 2011 ISA M&S Summit

#7: Networking Night In Austin

Thursday, August 16 @ 6:00 pm

It’s Austin, so get weird with us.

Dinner and music at a local restaurant.

#6 Strengthen ISA ties locally and nationally

Become a member

Learn more what ISA can offer you professionally

Network with other members

Join the planning committee for next year’s Summit

Access to industry standards, free resume posting, free subscription to InTech Magazine

#5 Take a cool manufacturing tour

Last year’s tour of Emerson’s Engineering Facility

Tour of the Wind Turbine facility at TECO/Westinghouse

Wednesday, August 15 @ 9:00 am

#4: See new products and services

Rubber Tree Systems

#3 Ask questions at Q&A Roundtables

Get information and share answers to questions about:

PR/Voice of the customer with Gary Mintchell

Sales with Julie Fraser and Rick Albrecht

Inbound Marketing and Social Media with Jon DiPietro and Juliann Grant

It’s a speed dating format but relax, you’ll have more than 5 minutes!

#2 Illuminating Workshops

How Not to Suck at Social Mediaby Jon DiPietroPrincipal, Domesticating IT

Solution Sellingby Matt Leary of Solutions Insights

#1 Inspiring Keynotes (or fun with Dick and Jane!)

Very interesting topic from Jane Lansing, VP of Marketing, Emerson Process Management

“Plantlandia - Knowledge loss, younger personnel, emerging markets. It's a new and exciting world...do you speak Plantlandese?”

If for no other reason, you need to attend to meet “The Infamous Dick Morley” !

We never know what Dick will end up talking about, but we know that it will be interesting!  This year’s topic is “Moneyball Marketing” - baseball and Monty Hall? His past topics have included black swans, group statistics, mountain tops and Lady Gaga. He’s always fascinating!

Register Today!

marketingsalessummit.com/register