11 Project Planning

Section 11.1• Identify the stages of the Web site development life

cycle• Identify the responsibilities of project team members• Use a checklist to evaluate progress• Explain the use of source control

Section 11.2• Explain project scope• Define e-commerce• Identify types of e-commerce• Summarize guidelines for developing e-commerce Web sites

YOU WILL LEARN TO…

Section 11.1 The Project Life CycleFocus on Reading

Main Ideas

A project team usually develops a Web site for the client. Each team member has specific responsibilities and works with other team members to create a site that meets the client’s goals and expectations.

Key Terms

client

client liaison

representative

milestone

project manager

source control

remote server

pp. 312-319

Section The Project Life CycleOverview of the Project Life Cycle

Web sites are often developed by project teams. Project teams follow the same steps that you have used to create Web sites.

During each stage of the project life cycle, team members must complete certain steps before they can start other steps.

pp. 312-31911.1

Section The Project Life CycleForming a Project Team

Most Web sites are developed for a clientclient.

The client liaison client liaison representative representative is a member of the project team who communicates with the client and works with the client to set milestonesmilestones..

pp. 312-319

client In a Web site development team, the person or organization that contracts and pays for the work. (p. 314)

client liaison representative The project team member who maintains contact with the client throughout the Web site development process. (p. 314)

milestone A specific step in the Web site development process and the date for its completion. (p. 314)

11.1

Section The Project Life CycleForming a Project Team

The project manager project manager has many duties, including:• Assigning tasks and responsibilities to team members• Providing resources to ensure that tasks can be

completed on time• Solving problems• Tracking the progress of

the completion of tasks

pp. 312-319

project manager The project team member who oversees the work of all the team members and ensures that team members work together. (p. 314)

11.1

Sectionpp. 312-319

The Project Life Cycle

Other project team members include:

• The Web author who writes the text that will appear on each Web page.• The Web designer who develops the look and feel of the

Web site.• The Web developer who uses programming skills to develop the Web site.• The Webmaster who manages and maintains the Web site.

Forming a Project Team

11.1

Section The Project Life CycleEvaluating Progress

When many people are working on a Web site, it is important to use source controlsource control..

To make the feature fully functional, your Web site files must be uploaded from your computer (the location where the Web site was created) to a remote serverremote server.

pp. 312-319

source control A Dreamweaver feature that protects the integrity of the Web site’s files by ensuring that only one person at a time can edit a particular file. (p. 318)

remote server A server, such as an FTP server, that is connected to the Web and allows Web designers to upload Web sites, and users to download sites. (p. 318)

11.1

Sectionpp. 312-319

The Project Life Cycle

• Activity 11A – Identify Team Responsibilities (p. 317)• Activity 11B – Enable Source Control (p. 318)

11.1

Section The Project Life Cyclepp. 312-319

Name Which member of the project team maintains contact with the client throughout the Web site development process?

A. Webmaster

B. client liaison representative

C. project manager

D. Web developer

B. client liaison representative

Section Assessment

11.1

Section 11.2 Determining Project ScopeFocus on Reading

Main Ideas

The amount of time, money, resources, and people needed to complete a Web site helps to determine the project’s scope. E-commerce sites often require significant amounts of time, money, and people to complete.

Key Terms

scope

e-commerce

business-to-business

  (B2B)

business-to-consumer

  (B2C)

target market

budget

instant storefront

pp. 321-326

Section Determining Project ScopeAnalysis and Planning

One of the first steps in starting a new Web site is determining the scopescope of the site.

The project team then reviews the project’s scope to determine what is and is not essential to the site.

scope In a Web site development project, the features and content on a Web site that can be provided with the time and resources available. (p. 321)

pp. 321-32611.2

Section Determining Project ScopeThe Business of E-commerce

The largest and most complex sites in development today are e-commercee-commerce sites.

The growth of e-commerce sites has transformed the Internet into a Worldwide marketplace.

e-commerce The electronic buying and selling of goods and services. (p. 322)

pp. 321-32611.2

Section Determining Project ScopeThe Business of E-commerce

E-commerce includes all forms of electronic transactions.

The main types of e-commerce sites are:

• Business-to-Business Business-to-Business (B2B)(B2B)

• Business-to-Consumer Business-to-Consumer (B2C)(B2C)

business-to-business (B2B) Electronic exchanges in which both parties are businesses. (p. 323)

business-to-consumer (B2C) Electronic exchanges between businesses and individual consumers. (p. 323)

pp. 321-32611.2

Section Determining Project ScopeDesigning an E-commerce Web Site

When you plan an e-commerce site, you must know your target target marketmarket.

It is also important to create a realistic development schedule and budgetbudget.

target market The potential customers for the product or service that you are selling; often defined by characteristics such as age, income, and interests.

(p. 323)

budget The total financial resources available for a Web site’s development.

(p. 323)

pp. 321-32611.2

Section Determining Project ScopeDesigning an E-commerce Web Site

When you plan an e-commerce site, you must know your target target marketmarket.

It is also important to create a realistic development schedule and budget.

target market The potential customers for the product or service that you are selling; often defined by characteristics such as age, income, and interests.

(p. 323)

budget The total financial resources available for a Web site’s development.

(p. 323)

pp. 321-32611.2

Sectionpp. 321-326

Determining Project Scope

When you create your schedule, you will notice that stages in the development process often overlap.

Designing an E-Commerce Web Site

11.2

Section Determining Project ScopeDesigning an E-Commerce Web Site

Businesses that do not expect high sales from e-commerce may choose less costly solutions, such as an instant storefrontinstant storefront.

instant storefront A portal site that provides easy-to-use screens that walk businesses through the process of creating their own Web sites. (p. 326)

pp. 321-32611.2

Sectionpp. 321-326

Determining Project Scope

• Activity 11C – Identify Tasks and Milestones (p. 325)

11.2

Section Determining Project Scopepp. 321-326

Identify Which type of e-commerce involves exchanges in which both parties are businesses?

A. BDB

B. B&B

C. B2C

D. B2B

D. B2B

Section Assessment

11.2

11 Project Planning

Chapter Review

True/False When creating a schedule for the development of an e-commerce site, be sure to allow time to complete one stage before moving on to the next stage.

False. Stages in the development process often overlap.

11 Project Planning

Chapter Review

Analyze How is a target market similar to a target audience? How is it different?

A target market and a target audience are both groups of people who are interested in the kinds of products or services your business sells. A target market is made of interested people who are able and likely to purchase these items from your business.

11 Project Planning

Resources

For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com.