11 march, 2010 paris. 2 life stages danone brings health trough food at all life stages maintain
TRANSCRIPT
11
March, 2010 Paris
2
Life stages
Danone brings health trough food at all life stages
Maintain
PRODUCT SAFETY
PRODUCT CONFORMITY
PRODUCT SUPERIORITY
Commit to Food safety
Deliver Quality
GuaranteeBrand Superiority
Quality management system alignment with consumers expectations
4
OPERATIONS
FROM PROJECT BRIEF TO Specs'’
FROM Spec's TO FINISHED PRODUCTS
MARKETING
FROM PRODUCT OFFER TO CONSUMERS FEEDBACK
MARK./ R&D
Feedback for continuous improvement
Quality in product design Quality in
execution
QUALITY SCOPE THROUGHTOUT THE PRODUCT LIFE CYCLE
Fast Moving Consumer Goods
Development TimeTime to market between 6 months and 3 Years (Health
Benefits)
Development CostsTurnover 15 Billions – Development between 1.6% and 5%Headcount 90,000 – R&D Team: 900 ManagersR&D spending / Blockbuster –breakthrough: €Mio10 up to 50
Patents25/year (Product, process, logos, …)
Organizational Chart –Product Life cycle
PRODUCT GOVERNANCE
Building an integrated System within all the company’s areas
PRODUCT GOVERNANCE
Contributor
Regulatory Conformity
Evolving ConsumerDemands
Medical / Science Risk / Benefit Assessment
Wide-rangingConsumer
expectations
Brand ImageReputation
MarketingSurveys
NGOLobbying
Official Marketing AuthorizationClaim
Validation
Get it Right First Time
R&D Costs Listing Fees
Advertising
CapitalExpenditures
StakeholdersTrust
SuppliersDevelopment
Withdrawal Recall
Consumer associations
ClinicalTests
Law SuitClass Action
Gross Loss
Food Regulation & Quality Systems
HEALTH BENEFITS
PRODUCT SAFETY
NUTRITION
ADVANCED NUTRITION
FOOD REGULATION ON CONTAMINANTS
REGULATION ON NUTRITIONAL & LABEL CLAIMS
REGULATION ON ENRICHED PRODUCT
REGULATION ON HEALTH CLAIMS
Nutrition claim: low fat, no added sugar, high in fibre… enriched in vitamins & nutrients to compensate for deficiencies
Label of quality: AOC/ Organic / GMO free
Health claim: reduce blood cholesterol level, reinforce the body’s natural defenses…. increase in satiety… reduction in disease risk, contribution in children’s health…
Contaminants: ALARA - as low as reasonability achievable in order to protect public health
SELECT DEFINE DEVELOP IMPLEMENT LAUNCH
PROJECT MANAGEMENT SYSTEM
SELECT
Project BriefDesign: Product, Packaging, Environment, Health Claim
IndustrialManufacturing processes, Warehousing, Engineering
RegulatoryIn force, to come
Supply ChainSales planning, production planning, distribution planning
SalesDistribution channel
SupplyingRaw material, Packaging
FinanceMarketing contribution
FEASIBILITY STUDIES
DESIGN INPUTS
QUALITY
DEFINE
Project Planning Critical Path and Time optimization
DESIGN PLANNING
PROJECT APPROVAL
QUALITY
DEVELOP
DEVELOPMENT
DESIGN VERIFICATION
BRIEF
CLAIM DESIGN
PACKAGING DESIGN
PRODUCT DESIGN
Validation process Product; Raw Material & Packaging, Health claim
QUALITY
IMPLEMENT
Specifications Product; Raw Material & Packaging, Process, advertising, health claim…Control Plan Monitoring Plan
Launch RecommendationProject Team
DESIGN OUTPUTS
LAUNCH RECO QUALITY
LAUNCH
LAUNCHING
Launch MonitoringProduct, Advertising
Post launch MonitoringProduct, Advertising
“Post Mortem AnalysisProduct, AdvertisingNegative side effect
QUALITY