11 insights on designing the brand you — robin fisher roffer
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11 Insights on Designing the Brand
YOU
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
As Founder and CEO of Big Fish Marketing, Inc., Robin Fisher Roffer leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value
proposition and key messaging to both consumers and the trade.
Robin Fisher Roffer@robinroffer
Founder and CEO of Big Fish Marketing, Inc.
Honor the essence of who you are and others will follow. The way to step away from fear is to
accept what’s different about you.
Insight #1
Insight #2
Only when you revel in the mystery of life do you discover your true self. Becoming who you
are is a process, never a problem.
Insight #3
Next time fear or doubt sets in, never worry alone. Surround yourself with those foremost
interested in your well being.
Insight #4
Your inner critic will forever be your companion. Obey not her advice, and keep a running tally instead of the uniqueness that sets you apart. Finish this sentence - “I am a woman who is
(Worthy, Confident, Etc ) _______”
Insight #5
When you truly embrace that Faith is the greatest solution to fear, you’ll learn to let
go, and always LET GOD.
Insight #6
At its essence, life itself is the most important reinvention process you’ll go through. Embrace,
with vigor the YOU that’s waiting the emerge.
Insight #7
The two constants of building your brand will always be:
Insight #7
The two constants of building your brand will always be:
A clearly articulated MISSION on why you do what you do
Insight #7
The two constants of building your brand will always be:
A clearly differentiated POINT OF VIEW that tells the world what you’re not
Insight #8
To stay relevant doesn’t mean to shift with the wind; it’s much more about staying true to the
promise you make to your customer.
Insight #9
It’s the preeminent marketer who does a lot more listening than he does talking, for he
knows that marketing is about telling a story to help a customer get a job done.
Insight #10
All happy companies are different; each one earns a monopoly by solving a unique problem.
All failed companies are the same; they failed to escape competition.
Insight #11
“There is no greater agony thanbearing an untold story inside you.”
- Maya Angelou on your story
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Presentation created by Chase Jennings
Insights by Moe Abdou