Love Your Web Analytics!- 11 Golden Rules for Web Analysts -

October 2010

LOVE Your

October 2010

Ralf

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- but always check the tool performance.

W e b A n a l y t i c s

2.)Do not get confused by marketing press releases of other vendors – but CHECK the content very precisely. October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

Dive DEEPER and DEEPER into your solution – but do

not get lost.October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

3.)

Use your Web Analytics knowledge

in discussion with other departments –

but make sure you talk about facts.October 2010

Ralf

Hab

eric

h, w

ww

.ralf-

habe

rich.

de |

ww

w.w

eb-a

naly

tics-

blog

.de

4.)

5.)Visit congresses –

but do not show your BUSINESS CARD if you

do not want to get annoyed by vendor

talks.October 2010

Ralf

Hab

eric

h, w

ww

.ralf-

habe

rich.

de |

ww

w.w

eb-a

naly

tics-

blog

.de

6.)Exchange opinion

with users of other companies – but do not compare

PageViews or Duration, talk about

Conversion, Engagement,Mobile Analytics

and insider - views.October 2010

Ralf

Hab

eric

h, w

ww

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Manage

to have the attention of your Board about your figures – but be aware of unusual questions.

October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

7.)

7a.)Use the TURNOVER

INCREASE due to Web Analytics for salary discussion – but do

not get greedy.October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

8.)

Involve the whole team – and do not get hold back

by limited user account possibilities of your tool.

October 2010Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

9.)

10.)Do not care about Top 10 Rules – use your OWN BRAIN and turn Web Analytics into a powerful and relevant source for Optimisation and Future changes.

October 2010 Ralf Haberich.www.web-analytics-blog.de

11.)Do not do reporting – do ANALYSIS. But

know about the insights from

reporting status.October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de

ralf haberich.*

www.web-analytics-blog.dewww.ralf-haberich.de

*General Manager Germany|Austria|Switzerland, comScoreOctober 2010

Thank you. Follow me on twitter (twitter.com/Haberich)