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C21 MARKET UPDATE VIDEOS

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CONSUMERS

Searching for Local Real Estate Market Conditions on century21.com

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How consumers get to the Market Update Videos

© 2013 Century 21 Real Estate LLC. All rights reserved

1. Go to any Property Details page on C21.com2. Scroll down to the Demographic Data section3. Click on “View all Local Area Info”

4© 2013 Century 21 Real Estate LLC. All rights reserved

When the user clicks “View All Local Area info, this section appears

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How to get to the Market Update Video from the home page

© 2013 Century 21 Real Estate LLC. All rights reserved

1. Go to C21.com2. In the search bar, type the location

Example:

Philadelphia, PA

TIP:

Do not hit Enter on keyboard - that is the primary path for most consumers and takes you to the property search results page for that location.

6© 2013 Century 21 Real Estate LLC. All rights reserved

Click on “View Local Area Info for...”

In the drop down

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The local area info page

http://www.century21.com/real-estate-information/philadelphia-pa/LCPAPHILADELPHIA

© 2013 Century 21 Real Estate LLC. All rights reserved

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Click to play Market Update Video

© 2013 Century 21 Real Estate LLC. All rights reserved

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Data/Coverage

• We are working with MLS’s across the country to gain access to the data which allows us to produce these videos.

• Coverage is limited to a small number of MLS’s at this time but we continue to add more each month.

• Video is automatically updated towards the end of the first full week of each calendar month

© 2013 Century 21 Real Estate LLC. All rights reserved

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SYSTEM MEMBERSEmbedding the Market Update Videos on My

C21 Site

© 2013 Century 21 Real Estate LLC. All rights reserved

11© 2013 Century 21 Real Estate LLC. All rights reserved

Click on the More content tab and select the Market Update Video template

To embed the Videos in My C21 Site

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Select the City, State and Zip code for the Market Update Video

© 2013 Century 21 Real Estate LLC. All rights reserved

My C21 Site - Selecting the Area for the Market Update Video

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The system will automaticallyfind the Market Update Video for the location specified.

My C21 Site - Market Update Video template

Content can be added to the page

© 2013 Century 21 Real Estate LLC. All rights reserved

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Market Update Videos - Summary

• Use these Market Update Videos as one more vehicle to demonstrate to your prospects and sphere of influence that you have the knowledge of your local markets to assist both buyers and sellers in their real estate transactions

• It will help you build your reputation, capture more leads and close more business

© 2013 Century 21 Real Estate LLC. All rights reserved