11 12 09 remote patient monitoring value chain serge kogan
DESCRIPTION
Aging Tech Industry Conference call 11-12-09 Serge Kogan speaksTRANSCRIPT
Distribution Channels forRemote Patient Monitoring
Presented by:Serge KoganMarket Development ConsultantSK AssociatesBoston, MassachusettsTel. 508.667.3280Email: [email protected] 12, 2009
Agenda
• Backgrounder• Value Chain: Remote Monitoring and
Communication Devices & Services• Companies Serving Remote Patient
Monitoring• Companies Serving Remote Non-Patient
Monitoring• Closing Comments
Serge Kogan - Tel. 508.667.3280 - [email protected] – 12 NOV 2009
Backgrounder• Connected Health Symposium (Boston, October 21-22)• Exhibitors mainly focused on remote patient monitoring• Met with Device and Systems/Solutions Vendors• Asked who they are targeting as clients, and their sales approach• Conclusions / Observations
– Technology providers for Telehealth / Aging-in-Place/Living Independently focus mainly on assisting doctors and hospitals shift Medical care to the home (Keywords: Patient Care / Reimbursement).
– Very little (if any) effort going into directly assisting adult children and elder parents stay “Connected” , improving communications, and peace-of mind. (Keyword: Private-Pay Market)
– Gap presents opportunities for new entrants into Aging-in-Place and Living Independently markets – as well as challenges …
Serge Kogan - Tel. 508.667.3280 - [email protected] – 12 NOV 2009
Consumer
Skilled Nursing Facilities
Assisted Living Communities
Retirement Living Communities
Independent Living(Home, Apartment)
Medical Practices
Hospitals
Health Plans
Insurance
Visiting Nurses
Home Care Providers
Pharmacies
Home Automation Installers
Computer Systems Installers
Value Chain for Remote Monitoring and Communication Devices and Services
ProviderManufacturer
Biometrics Device
Motion Sensor Device
Alert/Hub Unit Device
Human Interface “Appliance”
Teleconferencing Systems
Data Collection and Reporting Software
Content Provider (Dialog, Disease Info., Video Clips)
System Integration Software
Serge Kogan - Tel. 508.667.3280 - [email protected] – 12 NOV 2009
Consumer
Skilled Nursing Facilities
Assisted Living Communities
Retirement Living Communities
Independent Living(Home, Apartment)
Medical Practices
Hospitals
Health Plans
Insurance
Visiting Nurses
Home Care Providers
Pharmacies
Home Automation Installers
Computer Systems Installers
Value Chain for Remote PATIENT Monitoring and Communication Devices and Services
ProviderManufacturer
Serge Kogan - Tel. 508.667.3280 - [email protected] – 12 NOV 2009
Consumer
Skilled Nursing Facilities
Assisted Living Communities
Retirement Living Communities
Independent Living(Home, Apartment)
Medical Practices
Hospitals
Health Plans
Insurance
Visiting Nurses
Home Care Providers
Pharmacies
Home Automation Installers
Computer Systems Installers
Value Chain for Remote NON-PATIENT Monitoring and Communication Devices and Services
ProviderManufacturer
Direct –to-Consumer via Web/Phone
Serge Kogan - Tel. 508.667.3280 - [email protected] – 12 NOV 2009
Closing Comments• New entrants to Remote Patient Monitoring Market
(Device Mfrs., Systems Integration and Reporting Developers, Content Developers, Video Conferencing Services)generally following existing funding sources. Trying to get attention of established medical/health distribution channels.
• Product and Service providers to Elder Care Personal Communication, Connectivity and Monitoring Market looking at new customers/distribution channels. Customers need to be educated. New distribution channels see opportunity to leverage their installation/home-automation experience.
Serge Kogan - Tel. 508.667.3280 - [email protected] – 12 NOV 2009
Distribution Channels forRemote Patient Monitoring
Presented by:Serge KoganMarket Development ConsultantSK AssociatesBoston, MassachusettsTel. 508.667.3280Email: [email protected] 12, 2009