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WebEx Confidential1

Prof Bholanath Dutta

Bholanath

DuttaFaculty-MBA Dept

BRIDGING THE GAP-

Industry-AcademiaInterace

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Prof. Bholanath Dutta

GEND

•Industry Institute Interface: An Introduction

• Challenges in Industry-Academia Collaborations

• Why is Indian Industry Divorced from Academia?

• a!ing Academia-Industry Interface Wor!

• "h#D# $tudies in Industry• $ummer Internshi% "rogram: A Win-Win $ituation

• Academia-Industry Interface: &rom the 'esearch "ers%ective

• (ate )ays

• odels of Industry-Academia Interface

• Industry* Academia +uild Education "artnershi%s

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HIGHLIGHTS

• A %roductive interface bet)een academia and industry* inthe %resent times of !no)ledge economy* is a criticalre,uirement# he industry academia interface is all about!no)ledge transfer and ex%erience.technology transfer#

• /niversities and industry* )hich* for long have been

o%erating in se%arate domains* are ra%idly inching closer toeach other to create synergies# he constantly changingmanagement %aradigms* in res%onse to gro)ing com%lexityof the business environment today have necessitated theset)o to come closer#

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HIGHLIGHTS (Cont’d)

• Indian Industry* after the liberali0ation* has becomemarginally more a)are of the vital lin!age bet)een theeducation system and business and cor%orate %roductivity#Even )ith this a)areness* its engagement )ith academia istentative and ritualistic than real# Indian industry is

myo%ically disengaged* if not )holly divorced from Indianacademia#

• As much as management institutes aim to %rovide )ellgroomed man%o)er to industry* the latter needs to involve inthe affairs of the former for im%roving ,uality of man%o)er#

here exists %rinci%al-agent relationshi% bet)een instituteand industry# In fact* in%ut of one is critical for the other#

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• In large firms* the formali0ation of the industrial "h#D#studies* future "h#D# %rograms and academia-industryrelationshi%s can be used to enhance strategiccom%etences )ith )in-)in results #

• Internshi%s* an exam%le of successful coo%eration bet)een

industry and academics* are designed to hel% studentsdevelo% vocational self-conce%t* ac,uire 1ob relevant s!illsand %rovide informed career decision ma!ing ability #

• he various challenges currently facing Academia-Industry

collaborations are a)areness* identification* evaluation*%rotection and commerciali0ation of ideas#

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• /niversities have %layed a great role in the emergence ofclusters in industrial region# universities li!e %atenting*venture funding* develo%ing incubators and commerciali0ingthe ideas#

• Cor%orate /niversity is a centrali0ed strategic umbrella for

the education and develo%ment of em%loyees and this hasca%tured the attention of the cor%orate as )ell as academicrealms due to its role of a realistic and %roactive learningintervention that is on %ar )ith cor%orate strategic vision#

•Cam%us 'ecruitment: A challenge for both * industry andinstitute#

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• here are t)o !ey factors that are driving the trend to)ardindustry institute interface# hey are the develo%ment oftechnology that allo)s the university to deliver ,ualitycourse)or! to the )or!site and increased com%etitivenessat com%anies

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CASE STUDY

/niversity of California* $an &rancisco 2/C$&3* in its 456-year history* had traditionally served as a regional medicalinstitution for training com%etent doctors to serve )estern/$A# &or years /C$& )as considered to be an unli!ely%lace for radical inventions# he scenario started changing

from 4789 )hen collaborative a%%roach to fundamentalresearch started attracting some of the brightest scientificminds to /C$ /C$& gave the )orld t)o of its largestbiotech com%anies* (enentech and Chiron# +y 665* /C$&became a )orld leader in biomedical research )ith an

annual budget of ;4#7 billion besides being the largestem%loyer in $an &rancisco#

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WH T IS INDUSTRY- C DEMI INTERF CE?

In human resource management %arlance* an ex%ressionthat has interested many of late is

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ACADEMIC/INDUSTRY PARTNERSHIPS: O!ECTI"E

• a1or source of research funding for academia#

• Industry gains valuable insight from !ey o%inion leaders#

• Com%lementary ca%abilities and s!ill sets#

• Industry trends and %ractices#

• Designing the course curriculum and other value added%rogrammes based on industry re,uirements#

• $ource for external %ro1ect s%onsored by the com%anies#

• +ring-in consultancy %ro1ect#

• Create em%loyable students >Industry-ready students#

• Curricula* faculty* infrastructure* %edagogy im%rovements in line)ith the industry=s re,uirements of demand for s!illed%rofessionals#

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DIFFERENT G TEW YS

• Conce%t of Industry-Institute "artnershi% Cell# A dedicated effortsto institutionali0e the initiatives#

• (uest @ecture by ex%erienced %erson from industry #

• Industrial visit#

• De%uting faculty in industry to )or! in the lean %eriod#

• rgani0ing )or!sho%.seminar %eriodically and invite the cor%orate%eo%le to deliver lecture and interact#

• Boint &D"#

• "anel Discussions#

• CE Interactions#

• Cor%orate Excellence A)ard &unctions#

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LOO# T WH T IS H PPENING IN THIS RE $%

Com%anies li!e "antaloon 'etail %art of the &uture (rou%started this interface as an innovation* some 2es%ecially Icom%anies3 as the need of the hour* and some 2aligning )ithII and government-run institutes3 as a social endeavour#$everal of these courses have been conce%tualised by

industry associations li!e asscom* )ith the su%%ort ofmember com%anies# he %rogrammes* though varied interms of %artners* thought and duration* are meant to hone%rofessional s!ills and eventually hel% the com%any and thebooming economy#

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INITI TI"ES

• ICICI >/DAA#

• Infosys >Cam%us Connect#

• @ Infoech >$%arsh#

• C$ >AI"#

• / bet)een A$$C /(C#

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WIN-WIN SITUATION

http://www.bizpresenter.com/search/detail.asp?k=question&total=19&key=551315&pics=9&page=2&pointer=12

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Questions? Questions?

http://www.bizpresenter.com/search/detail.asp?k=question&total=19&key=551315&pics=9&page=2&pointer=12http://www.bizpresenter.com/search/detail.asp?k=question&total=19&key=551315&pics=9&page=2&pointer=12http://www.bizpresenter.com/search/detail.asp?k=question&total=19&key=551315&pics=9&page=2&pointer=12http://www.bizpresenter.com/search/detail.asp?k=question&total=19&key=551315&pics=9&page=2&pointer=12

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