10lbs of features in a 5lb app: tips on creating simple yet robust experiences for mobile devices
DESCRIPTION
People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple mobile experience while delivering the breadth of functionality that users and stakeholders want to cram into these tiny containers? Gail will shows you how to apply essential design concepts like progressive disclosure, complexity masking, and linear pathways to create the perception of simplicity for your users. Broaden your strategies for getting all those features that your stakeholders ask for with a design simple enough for your dad to understand.TRANSCRIPT
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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10lbs of Features in a 5lb App
TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES
BY GAIL SWANSON
©Gail Swanson @practicallyux
How do you get IT ALLin
THERE?
Jim Vtoons https://www.blogger.com/profile/08669404778501007889
©Gail Swanson @practicallyux
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COMPONENTS OF EXPERIENCE
brand context interaction
©Gail Swanson @practicallyux
It starts with
DESIGNSTRATEGY …now more
fun and effective!
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COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES
©Gail Swanson @practicallyux
1reduc
eCOMPLEXITY
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ruthless prioritization
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
What do they need?
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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mental model
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
feedback loops
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©Gail Swanson @practicallyux
2reduce
EFFORT
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flow
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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disclosure
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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layering©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
Drag picture to placeholder or click icon to addstructured choice
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
3craft
PERCEPTION
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GESTALTprinciples
Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
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closure continuation
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
common fate
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
proximity & similarity
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©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce interface noise
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
aesthetics
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce COMPLEXITY
minimize EFFORT
craftPERCEPTION
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
thank youGail Swanson
Associate Director, UXMANIFEST DIGITAL
@practicallyUX www.practicallyUX.com