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Quick & Clean Presentation Tips

04/21/23

Quick & Clean Presentation Tips

04/21/23

color

Contrast – Should be different enough, not yellow on white or

brown on red

Luminance/brightness– Balance: not bright blue and bright yellow (bright

yellow on dark blue instead)

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Here is white on yellow

Ick Here’s brown White again White again Jiggity jig

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Here is red on brown

Here is yellow, just for fun

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color

Colors most often confused, so don’t use together:– pink/gray– orange/red– white/green– green/brown– blue green/gray– green/yellow – brown/maroon– beige/green– pastels and muted tones

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color

beware of Certain combinations like red letters on blue

background (causes "stereopsis") “Colorblind” combinations

– Red/green– Blue/green

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Here is red

Is it looking fuzzy? Is it wobbly? Is it nauseating? How long could you stand watching this

presentation? Has stereopsis set in?

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Here’s our favorite: red

Here is some more red Hmmm, Christmas colors Any stereopsis happening here? Here’s where colorblind folks may also have a

lot of trouble

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color

Color creates other physiological effects

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color

Light on dark background in large rooms & with LCD projectors

Dark on light background for overhead transparencies or small rooms/web pages?

4 or less colors

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color

Psychological effects– Red = anger or debt– Blue = calm, cold, relaxed– Warm colors (orange, red, yellow) can

excite/stimulate

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color

happy courageous successfulromantic imaginative fantasygrowth abundance vitalityenthusiastic playful optimistic tranquil intuitive trustworthyoutrageous imaginative innovative

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color

refreshing cool imaginativeenergy determination passionstability earthy reliablemotivated active dynamicknowledge power integrity illumination wisdom

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color

spiritual passionate visionarypeaceful sincere affectionatefriendly compassionate faithful

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mixed messages?

energy determination passionstability earthy reliable

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The Exorcist Saw IV

The Hangover Hot Tub Time Machine

Font and Tone

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Title Font

Body Font

Italics and bolding

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color therapy

Based on “fact” that physiologic functions respond to specific colors

Healing with color/color and light – Based on modern medical/related research– Grounded in “research” through ages

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color therapy today Certain parts of brain

– Are light sensitive– Respond differently to different wavelengths (color stimulates

or reduces, for instance, hormone production)

Plants react differently to colored light– Red stimulates growth but doesn’t sustain– Blue produces slower growth but thicker, taller plants– Plants under red light grow 4 times faster than with typical

sunlight and slower under green light

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color therapy today

One in 6 research blindfolded participants could identify color with fingertips after training; blind could do so even more

Color-tinted glasses may help those with learning disabilities, particularly dyslexia

Yellow, highly stimulating, thought to be associated with violence and crime

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color therapy today

Penal institutions now using color– Avoiding yellow, thought to stimulate – Using pink, thought to sap energy & have a

tranquilizing & calming effect, for holding cells– Avoiding red (used in athletics), found to

Increase strength by 13.5 percent Elicit 5.8 percent more electrical activity in arm muscles

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color therapy today

Penal institution unintentionally painted four wings four different colors– Inmates in red and yellow wings more prone to

violence than those in blue and green wings

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color therapy today Red found to help treat migraines and cancer Blue to help addictions, depression,

psychological impotence, eating disorders, pain relief, tissue healing, and particularly jaundice infants

Depression can respond to sunlight and full-spectrum (typically white) light/lamps, as can some cases of cancers, SAD, jet lag, shift-working, drug dependency

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Implications???

For Web design? What might Robin & John & others say about

color and the Web (just by speculating)?