Advanced  Lead  Gen

era,on  

Techniques    

Presented  by:  Mathew  Sw

eezey,  Marke'ng  

Automa'on  Evangelist  

Pardot,  An  ExactTarg

et®  Company  

@msweezey  

Me

@msweezey  

HOW TO

GET STARTED?

@msweezey  

Sales  Cycle    

1   2   3  

The Basics

Stages are the Key

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Techniques

Inbound

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TIP

PPC

PPC

PPC

PPC

SEO

PPC

Match your Keywords to your stages and content

#1

@msweezey  

TIP Use Dynamic call outs to match to stages, and interest as well

#2

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TIP Ask only 2-3

questions each time

#3

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TIP

Learn to “BOX – OUT”

#4

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VIDEO

On Site VS. Off Site

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VIDEO

Use Multiple Call to Actions

Stage 1 Call to Action

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Techniques

Outbound

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TIP

Have a goal & Stick to it #5

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TIP

Save the HTML

#6

@msweezey  

3 2 1

3 2 1

3-2-1 TIP #7

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TIP

Keep up with Stages on all Channels

#8

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Box Examples

Outside the

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TIP

Make it Easy at the Booth

#9

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TIP Learn to use scoring for more than just “MQL”

#10

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@msweezey  

Contact Info

Mathew  Sweezey  Marke'ng  Automa'on  Evangelist    mathew.sweezey@pardot.com  @msweezey      

Pardot,  An  ExactTarget®  Company  950  East  Paces  Ferry  Rd  Suite  3300  Atlanta,  Georgia  30326    

404.492.6848  -­‐  877.3B2B.ROI  www.pardot.com      

@msweezey