DECLARATIONMy self "BALAJI RASTOGI" student of BBA (VI SEM.) School of Management Sciences" , VARANASI hereby declare that the survey report;

ENTITLED: “A study of most preferd Emarging Mobile Brand in Varanasi City " . I have prepared this report with my own effort and is based on information collected by me under the guidance of my mentor Dr. A. Shanker Prakash, Lecturer from time to time. this survey project report is correct to the best of my knowledge.this report has not been previously submitted anywhere else.

Place : VaranasiDate: Balaji Rastogi ACKNOWLEDGEMENT

The entire project is the result of the effort put in by not only the researcher but also many other helpful souls. I am very thankful to all those who gave their guidance and helped me in this project report.

I am hereby thankful to Prof. P. N. Jha, Director of ''School of Management Sciences'', Varanasi who has provided me the basic platform for working on the project report on ``A Study of Most Preferred Emerging Mobile Brand in Varanasi City ". His motivation

showed me path for putting my best possible effort.I pay my high gratitude to Mr. Atish Khadse (our Coordinator) for his support and guidance which helped me in completing this project and without his support the project work would not completed on time.

I am also very thankful to my mentor Dr. A. Shankar Prakash, Lecturer without his guidance it was very difficult for me to complete this project report.

Last but not the least, I am highly indebted to our faculty members, family members and friends for guidance, support, help, encouragment and valuable support to this project work.

PREFACEThis project file consist of the Data/Information about ``Most Preferd Emarging Mobile Brand in Varanasi City " based on the information given by customers selected at randomly. The objective of this research is to interpret and analyze which Mobile Brand is most preferred in Varanasi City.

It is very essential for a brnded company to know it's presence in market as well as satisfection level of its existing customers, customer retention is the most important aspect for the Growth and survival of any company.

Though this project report I got good experience and learned a lot about market structure and its other aspects for example : diffrent market segmentations and the value based consumer satisfection and importance of the Salles afters services. which shall be of immense help in the future for the future researchers.

TABLE OF CONTENTS

INTRODUCTION RESEARCH OBJECTIVES RESEARCH METHODOLOGY i. What is Research ?ii. Singnificance of the studyiii.Sample Sizeiv.Data Collection Methodv. Sampling Techniquesvi.Research Type DATA ANALYSIS & INTERPRETATION FINDINGS SUGGESTIONS LIMITATIONS CONCLUSIONS BIBLIOGRAPHY9 ANNEXURE

INTRODUCTIONNow a day's trend has been changed and youth is switching over to the Multimedia mobile phones, i.e. , Nokia, Samsung, LG, Motorola, Micromax are the brands which make mobile phones

Social networking has spread around the world with remarkable speed. In countries such as India, about half of all adults now use Facebook and similar websites. These sites are also popular in many lower-income nations, where, once people have access to the internet, they tend to use it for social networking.

Based on the extent of popularity, brands like Nokia, Samsung, Sony

Ericsson are distinguished from the rest of the mobile phones available in the market. The top mobile phones range from advanced to the very basic handsets. Best selling mobile phones in India need not always be technically advanced to be popular. Top mobile phones are popular gadgets that cater to a wide range of consumers like the price conscious as well as the technically adept. Best selling mobile phones in India are often determined by the user friendly features, affordability and the individual market value for a particular brand.

The industry of mobile phones in India is touted to be one of the largest in the World, with very high number of subscribers. The market is profuse with moderate to high selling brands. The best selling mobile phones in India are from leading manufactures like Nokia, Samsung, Sony Ericcson, LG, HTC, MICROMAX & many more. They have been in the business since many years. The brands are popular world wide and based on the penetration levels, these top mobile phones have emerged as real-time winners. Below are few top mobile phones which are indeed the best selling mobile phones in India which does not compromizes in quality as well as tecnology.

HTC Desire 816, Rs.24,450

Type : GSM Sim : Dual Sim Cpu : Quad-Core 1.6 GHz Cortex-A7 Os Version : Android OS, v4.4.2 (KitKat) Ram : 1.5 GB RAM Processor : 1.6 GHz Qualcomm Snapdragon 400, Quad Core Primary : 13MP Secondary : 5MP Wi-Fi : Yes Fm Radio : Yes Battery Type : Li-Po

NOKIA XL, Rs.11,350

5-inch capacitive touch screen display 1 GHz dual-core Qualcomm Snapdragon S4 Processor Nokia X software platform 1.0 based on AOSP Android 4.1 (Jelly Bean) 5MP auto focus rear camera Dual SIM 2MP Front camera 3.5mm audio jack, FM Radio 768MB RAM, 4GB of Internal storage, 32 GB Expandable Memory 2000 mAh battery

SONY Experia C Black, Rs. 16017

1.2 GHz MTK6589 Quad Core Processor 8 MP Rear & 0.3 MP Front Camera 3G FM Radio GPRS 3.5mm Audio Jack 5 Inch Capacitive Touch Screen Dual SIM Expandable Memory Up to 32GB Android 4.2.2 Jelly Bean OS Music Player

Samsung Galaxy Grand 2, Rs.23,137

1.2 GHz Quad Core 8 GB Internal Memory Wifi 1.5 GB RAM FM Radio 1.9 MP Front Camera 8 MP Rear Camera Expandable Up To 64 GB 5.25 Inch Display Android 4.3 Jellybean Dual SIM

NOKIA LUMIA 630, Rs.11,120

Windows OS 8.1 1.2 GHz Snapdragon 400 Quadcore 4.5 Inch IPS ClearBlack Display 5 MP Camera 8 GB Internal Memory Expandable Up To 128 GB 512 MB RAM 3G

Micromax A111 Canvas Doodle (White) RS. 9000

Dual SIM Android 4.1.2 Jelly Bean OS 5.3 Inch Full Touch Capacitive Display 512 MB RAM QUAD Core Processor Expandable Memory Up to 32GB Rear Camera 8MP & Front Camera 2MP 3G Wi-Fi Bluetooth GPS FM Radio

LG L90 , Rs. 15837

Android 4.4 Kitkat 1.2 GHz Quad Core 1 GB RAM 4.7 Inch IPS Display 8 MP Rear Camera VGA Front Camera 8 GB Internal Memory Expandable Up To 32 GB

BlackBerry Z3 Rs. 15600

1.2GHz Dual Core processor blackberry v10.2.1 Operating system 5inches Display 1.5GB Ram 5MP Rear camera 8GB internal memory

There is huge market for Branded Mobile phones not only in domestic Country but also in foreign Countries. Today branded Mobiles are available in each City of the Country. RESEARCH OBJECTIVES

Objectives of the Study :

To know the easy availabilty of the Product in the market, so that the consumer may easily get it.

To know that the customer is satisfied by the purchasing parameters, i.e., Right Quality, Good Price, & Satisfection or Brand name etc.

To know the Awareness level about the Brand name among Country.

To know thw satifection level of the Customers. To know which Brand is Preferred most.

To know advertisement is the source of which is influencing the customers towards Branded MOBILES.

RESEARCH METHODOLOGY1) What is Research?

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact research is an art of scientific investigation. According to Advanced Learner's Dictionary of Current English research " A careful investigation or enquiry especially thrugh search for

new facts in any branch of knowledge." Redman & More define research as a " Systmematized effort to gain new knowledge."

2) SIGNIFICANCE OF THE STUDY:

This project report presents a view about " Most Preferd Emerging Mobile Brand in Varanasi City". Research is the fountain of knowledge for the sake of knowledge and an important source of providing guidliness for solving diffrent bussiness, govermental and social problmes, it is a sort of formal training which enables one to understand the new develipments in one's fiels in a better way.

3) SAMPLE SIZE:

The survey is being conducted in takeing part of socity with sample size refers to the number of people to be selected from the universal to constitute the sample for conducting a survey. the sample size of Hundred (100) has been selected. The place being visited are few Market places and SCHOOLS & COLLEGES. According to my sample size most of the people were from local areas so they were aware of BRANDED MOBILES.

4) DATA COLLECTION METHOD:There are Two Types of Data -A) Primary DataB) Secondary Dataa) Primary Data: The best method of collecting data is primary data collection methid because it has a better scope of getting required information. This survey has done thrugh Questionnair method which is

basicly a Primary data based. The research approach was survey research along with Observational research of every stage of study.b) Secondary Data: The secondary method of collecting data is from published sources and unpublished sources.The published sources are like data about branded mobiles collected from Websites(net), Magazines, Reference book on research Methodology ect. and the unpublished sources are like data collected from the branded Showrooms about their Brands.5) SAMPLING TECHNIQUE: A sample design is a definite plan for obtaining sample from a given population, it refers to the technique or the procedure the researcher would adopt in selecting for the sample. Sample design may as well lay down the number of items to be included in the sample, i.e., the size of the sample. Sample design is determined before the data are collected.The first step during developing sample is to define these univers or population, being studied. The univers is entire group of items which the researcher wishes to study.There are two types of sample designs through which one can select samples:

Probability method Non - probability method

I have used non - probability method sampling technique which was a multi stage sampling.

Convenience Census

Convenience represents relatively small groups of individuals which are selected from the universe to represent the whole universe as the universe is quite large.And Census in the sence that in whichever showrooms and localities I visited I made the Questionnair filled by each and every person.6) RESEARCH TYPE:To know about the present condition or status regarding particular

brand or different brands of mobile Descriptive research is conducted. The descriptive study describes the state as it exists at present.

DATA ANALYSIS & INTERPRETATION Consumers Buying Behaviour :

Based on the survey collected by the primary method thereAre the consumers Buying Behavior in different mobile phone companies which shows thair most preferd mobile phone Brand in Varanasi City ;-

HTC NOKIA SAMSUNG SONY0

20406080

100

BestGoodAvarage

Consumer need:

According to the primary data which is collected by the peppuls of varanasi City the from difrent Age grups and male or female

Segmentations we assumed that why they buying Branded mobile phones and which feathers they wants :

Quality

Latest TECHNOL

OGY

Personal Satisfecti

on

ANNEXURE QUESTIONNAIREStudy of most Preferd Emarging Mobile Phone Brand in IndiaDEAR RESPONDENT:This survey is conducted for the purpose of knowing and analyzing the “most preferd emarging Mobile phone Brand in Varanasi City’’.The questionnaire filled by you will be used solely for the preparation of survey report for the BBA programe. Answers given by you will be kept highly confidential. (a) Name: ..................................................................................................................(b) Age:- 18 – 20 yrs 20 – 30 yrs 30 – 40 yrs 40 & above(c) Address: ..................................................................................................(d) Gender: M F(e) Occupation:- Govt. / Public sectore Bussiness Students Others

(1) Do you Purxhease only Branded Mobiles ? Generally Occasionally(2) Are the Branded Mobiles easily available in the Market? Yes No(3) Do you think the numbers of shops are sufficient? Yes No(4) What are the reasons for purchasing Branded Mobile Phones? Status Quality Personal Satisfaction Friend’s Influence

(5) Are you aware of all the Branded Mobiles Company? Yes No(6) Which Brand do you preferd the most? NOKIA SAMSUNG HTC MICROMAX SONY BlackBerry(7) Rank the features of the Brand you prefer (1 – least, 4 – highest ) :- Price Quality Brand Name Offers(8) Are you Satisfied with the Brand you are Purchasing? Fully Satisfied Satisfied Netural Dissatisfied(9) Do you compromise with the quality when the big Brand name is Taged with it? Yes No Sometimes(10) What sources influecs you the most? Friends & Relatives Print Media Electronic Media Advertisement(11) Dose the Celebrity Advertisment influencs you to buy your preferd Branded Mobiles? Strongly agree Agree Netural Disagree(12) Whether discount scheme affects your purchasing Behaviour? Yes No No answer(13) Does price will effects your Buying behaviur? Yes No Somehow

THANKING YOU.BALAJI RASTOGI.BBA 6th semesterRoll No. B/15/042School of Management Sciences, Varanasi.