101 ways to distribute your content
TRANSCRIPT
a guide from
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
Yoursquove taken the time to produce that great piece of content you know that your target audience is going to love Yoursquove worked out the strategy invested in the research Yoursquove finalised the copy and the design looks great Now your content is all packaged up and ready to go
SO WHATrsquoS NEXT First things first rest assured yoursquore on the right track In todayrsquos market producing original content is one of the best tools a digital marketer can use to generate awareness nurture interest and ultimately capture data that can be converted into high quality leads
All you need to do now is squeeze every last drop out of your investment and make it work as hard as possible for your business To help get you started wersquove put together a comprehensive list of the different ways you can promote and spread your content Some of these take effort others are quick and easy wins Just remember always link back to the download page in order to boost your conversions And while we recommend that you do as many of the suggestions as you can ndash itrsquos important to stagger your activity to reap the most benefit
A good distribution plan will last at least 3 months and can easily edge up to 6 months So keep promoting it until you really canrsquot promote it anymore
Good luckThe Modern Media team0117 332 6700
02
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
HERE IT IS YOUR 101 WAYS TO DISTRIBUTE CONTENT
FOUNDATIONS
Often itrsquos the simple things that are overlooked but without the basics in place yoursquoll miss out and wonrsquot know if your hard work is paying off
1 Keywords get your keywords in order All content needs keywords as they form the basis of your meta-data for PDFs hashtags for social media and tags for video as well as keywords for standard written text These need to be well documented and included as part of your distribution plan
2 Objectives think about what you want to achieve How far do you want to spread your content and what level of response do you need Think about awareness metrics (impressions reach engagement and shares) and direct response metrics (website traffic form conversions opportunities and sales)
3 Tracking you need to know whatrsquos working so ensure that UTM tracking codes are set up and that you monitor them Google has excellent documentation on setting up UTM tracking codes Start simple and then build up to more complex tracking elements Bitly is also essential allowing you to shorten those long tracking links into customised social media friendly short links
4 Production schedule if yoursquore serious about distributing your content yoursquore going to need a production and distribution schedule You canrsquot do everything at once and you donrsquot want it all going live together Good content and the promotion of it should last at least three to six months
OWNED MEDIA
For a good place to start itrsquos best to think about the assets yoursquore completely in control of ie your website blog newsletters and emails
5 Website promote your content via a button or link on the homepage
6 Website include your content in your resource library or white paper downloads section
7 Website weave key themes from your content into relevant contentpages on the website and link back to it
8 Blog write a specific blog post or several posts about the content and link to the download page
9 Blog add a call to action box after every blog post with a link to the download page
10 Blog include a button or visual in the sidebar with a link to the download page or a data capture form to download it immediately
03
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
11 Email include a download link in email footers for all key employees so every time they email their network your content is promoted
12 Newsletter include your new content in your regular newsletter or send it as an individual email in its own right
13 Think about cross promotion in other internal media or within other white papers including your new content as a link with promotional text within existing content For instance go back over your old blog posts and ensure that you add a link to your content from relevant posts
14 Send it to your existing network and ask them to share it through their preferred channel
SOCIAL MEDIA
Beyond your owned media social media is the natural place to spread your content further generating both leads and awareness Donrsquot forget the more you get involved in these communities the more likely it is that you will get people interested in what you are saying and doing
15 Ask your internal employees to share it on their social media platforms
16 Twitter tweet about your content regularly as standard posts and as images picking out topical themes if possible and donrsquot forget to include relevant hashtags
17 Twitter use free Twitter Cards to promote the content to your followers These have much better stand-out than standard tweets Again remember those hashtags
18 Twitter set up an advanced search to identify those with a need and reach out to them by offering a helpful link to your content Read more about advanced Twitter search here
19 Twitter pin a tweet to the top of your profile page make sure you include a tweet with an image
20 Twitter start a regular Tweet Chat around your contentrsquos topic and share a link to your download at the end of the session These can be regular events not just a one-off
21 Facebook personal page add your content to your personal stream
22 Facebook company page add the content to your wall and create a tab to specifically promote it
23 LinkedIn company page post a company status and share it with your company followers Pin it to the top of your company page
24 LinkedIn personal page also share it on your personal status and email it to your network
04
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
25 LinkedIn Groups introduce your content as a question in relevant groups or use it in an existing discussion (without spamming people)
26 LinkedIn create a LinkedIn Pulse post with links back to your content
27 LinkedIn Group owners explain the benefit of your content to LinkedIn Group owners and encourage them to send an email to their group offering it as a free expert business briefing
28 Google+ personal account add your content to your page and send it directly to the inboxes of your network when you post
29 Google+ company page also add it to your status including hashtags and link back to the page Donrsquot forget to +1 the download page as well
30 Google+ post a full article to your Google+ page using the 10000 character count You can add links to your download pages
31 Google Hangout organise a Google Hangout to talk through and discuss your content Donrsquot forget to promote that too This is particularly great as a teaser or after the initial launch to discuss feedback and thoughts
32 Tumblr add your content to your page with calls to action throughout the posts
33 Flickr add the front cover to your Flickr account as a graphic and include a call to action
34 Pinterest add the front cover with a link to your download page and pin it Donrsquot forget to include hashtags
35 Instagram add the front cover as a new post make sure you include a link and plenty of hashtags
36 SlideShare create a SlideShare and link back to the download page on your website
37 SlideShare grab the embed code and share it on Twitter Facebook LinkedIn and Google+
38 Wikipedia contribute to your subject area reference your addition and link back to your content
39 YouTube create a short video synopsis of the content load it up to YouTube and include lots of relevant tags and the link to download the full content
40 YouTube create a playlist around the content on your YouTube channel
41 Vimeo also add your video to Vimeo Again use tags and include a link back to your download page
42 BrightTalk add the video to BrightTalk (if you have the budget)
05
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
43 Scribd add your content as an ebook
44 Vine create a short series of videos that promote your content and link back to your download page
45 Podcast create an audio file of the content and upload it to PodBean
46 iTunes load a podcast up to iTunes to make it widely available Donrsquot forget to promote it too
47 SoundCloud upload a podcast to your SoundCloud profile
48 QampA sites people use QampA sites in their personal lives to get recommended answers to common problems Theyrsquore becoming more popular for business users too ndash so make sure this avenue doesnrsquot get overlooked Start with Quora
49 Yahoo Answers add a link as support to your answers just keep the answers relevant to your business
50 The AnswerBank add a link as support to your answers ndash just keep it relevant
ONLINE TOOLS
Outside of your own channels and social media there are several other ways to distribute your content digitally Wersquove included these in this section
51 Bookmarks social bookmarking is a great way to tag organise and share information with other community members Itrsquos easy to do and it can also improve your organic SEO efforts Delicious allows people to save links to content and is a great place to start
52 Digg another very useful site to save links and share them
53 StumbleUpon adding a page to StumbleUpon allows people to find your download page or website depending on their interests
54 White paper directories if yoursquore producing a more technical piece there are many places you can post your content for your target audience These are often niche directories or forums which allow valuable content to be shared as part of a resource Theyrsquoll be specific to your industry so keep it relevant
55 Find White Papers full of people researching business content
56 Syndicate your content create a short blog series about the content and post it on relevant industry sites forums and communities
57 Guest blogging share your content through more popular blogs relevant to your subject area Find relevant blogs and reach out to the authorseditors to see if theyrsquoll take your submission
58 Hashtagsorg and Twubs create your own specific hashtag and register it with a hashtag directory This helps people find your hashtag and use it when theyrsquore retweeting
06
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
Yoursquove taken the time to produce that great piece of content you know that your target audience is going to love Yoursquove worked out the strategy invested in the research Yoursquove finalised the copy and the design looks great Now your content is all packaged up and ready to go
SO WHATrsquoS NEXT First things first rest assured yoursquore on the right track In todayrsquos market producing original content is one of the best tools a digital marketer can use to generate awareness nurture interest and ultimately capture data that can be converted into high quality leads
All you need to do now is squeeze every last drop out of your investment and make it work as hard as possible for your business To help get you started wersquove put together a comprehensive list of the different ways you can promote and spread your content Some of these take effort others are quick and easy wins Just remember always link back to the download page in order to boost your conversions And while we recommend that you do as many of the suggestions as you can ndash itrsquos important to stagger your activity to reap the most benefit
A good distribution plan will last at least 3 months and can easily edge up to 6 months So keep promoting it until you really canrsquot promote it anymore
Good luckThe Modern Media team0117 332 6700
02
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
HERE IT IS YOUR 101 WAYS TO DISTRIBUTE CONTENT
FOUNDATIONS
Often itrsquos the simple things that are overlooked but without the basics in place yoursquoll miss out and wonrsquot know if your hard work is paying off
1 Keywords get your keywords in order All content needs keywords as they form the basis of your meta-data for PDFs hashtags for social media and tags for video as well as keywords for standard written text These need to be well documented and included as part of your distribution plan
2 Objectives think about what you want to achieve How far do you want to spread your content and what level of response do you need Think about awareness metrics (impressions reach engagement and shares) and direct response metrics (website traffic form conversions opportunities and sales)
3 Tracking you need to know whatrsquos working so ensure that UTM tracking codes are set up and that you monitor them Google has excellent documentation on setting up UTM tracking codes Start simple and then build up to more complex tracking elements Bitly is also essential allowing you to shorten those long tracking links into customised social media friendly short links
4 Production schedule if yoursquore serious about distributing your content yoursquore going to need a production and distribution schedule You canrsquot do everything at once and you donrsquot want it all going live together Good content and the promotion of it should last at least three to six months
OWNED MEDIA
For a good place to start itrsquos best to think about the assets yoursquore completely in control of ie your website blog newsletters and emails
5 Website promote your content via a button or link on the homepage
6 Website include your content in your resource library or white paper downloads section
7 Website weave key themes from your content into relevant contentpages on the website and link back to it
8 Blog write a specific blog post or several posts about the content and link to the download page
9 Blog add a call to action box after every blog post with a link to the download page
10 Blog include a button or visual in the sidebar with a link to the download page or a data capture form to download it immediately
03
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
11 Email include a download link in email footers for all key employees so every time they email their network your content is promoted
12 Newsletter include your new content in your regular newsletter or send it as an individual email in its own right
13 Think about cross promotion in other internal media or within other white papers including your new content as a link with promotional text within existing content For instance go back over your old blog posts and ensure that you add a link to your content from relevant posts
14 Send it to your existing network and ask them to share it through their preferred channel
SOCIAL MEDIA
Beyond your owned media social media is the natural place to spread your content further generating both leads and awareness Donrsquot forget the more you get involved in these communities the more likely it is that you will get people interested in what you are saying and doing
15 Ask your internal employees to share it on their social media platforms
16 Twitter tweet about your content regularly as standard posts and as images picking out topical themes if possible and donrsquot forget to include relevant hashtags
17 Twitter use free Twitter Cards to promote the content to your followers These have much better stand-out than standard tweets Again remember those hashtags
18 Twitter set up an advanced search to identify those with a need and reach out to them by offering a helpful link to your content Read more about advanced Twitter search here
19 Twitter pin a tweet to the top of your profile page make sure you include a tweet with an image
20 Twitter start a regular Tweet Chat around your contentrsquos topic and share a link to your download at the end of the session These can be regular events not just a one-off
21 Facebook personal page add your content to your personal stream
22 Facebook company page add the content to your wall and create a tab to specifically promote it
23 LinkedIn company page post a company status and share it with your company followers Pin it to the top of your company page
24 LinkedIn personal page also share it on your personal status and email it to your network
04
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
25 LinkedIn Groups introduce your content as a question in relevant groups or use it in an existing discussion (without spamming people)
26 LinkedIn create a LinkedIn Pulse post with links back to your content
27 LinkedIn Group owners explain the benefit of your content to LinkedIn Group owners and encourage them to send an email to their group offering it as a free expert business briefing
28 Google+ personal account add your content to your page and send it directly to the inboxes of your network when you post
29 Google+ company page also add it to your status including hashtags and link back to the page Donrsquot forget to +1 the download page as well
30 Google+ post a full article to your Google+ page using the 10000 character count You can add links to your download pages
31 Google Hangout organise a Google Hangout to talk through and discuss your content Donrsquot forget to promote that too This is particularly great as a teaser or after the initial launch to discuss feedback and thoughts
32 Tumblr add your content to your page with calls to action throughout the posts
33 Flickr add the front cover to your Flickr account as a graphic and include a call to action
34 Pinterest add the front cover with a link to your download page and pin it Donrsquot forget to include hashtags
35 Instagram add the front cover as a new post make sure you include a link and plenty of hashtags
36 SlideShare create a SlideShare and link back to the download page on your website
37 SlideShare grab the embed code and share it on Twitter Facebook LinkedIn and Google+
38 Wikipedia contribute to your subject area reference your addition and link back to your content
39 YouTube create a short video synopsis of the content load it up to YouTube and include lots of relevant tags and the link to download the full content
40 YouTube create a playlist around the content on your YouTube channel
41 Vimeo also add your video to Vimeo Again use tags and include a link back to your download page
42 BrightTalk add the video to BrightTalk (if you have the budget)
05
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
43 Scribd add your content as an ebook
44 Vine create a short series of videos that promote your content and link back to your download page
45 Podcast create an audio file of the content and upload it to PodBean
46 iTunes load a podcast up to iTunes to make it widely available Donrsquot forget to promote it too
47 SoundCloud upload a podcast to your SoundCloud profile
48 QampA sites people use QampA sites in their personal lives to get recommended answers to common problems Theyrsquore becoming more popular for business users too ndash so make sure this avenue doesnrsquot get overlooked Start with Quora
49 Yahoo Answers add a link as support to your answers just keep the answers relevant to your business
50 The AnswerBank add a link as support to your answers ndash just keep it relevant
ONLINE TOOLS
Outside of your own channels and social media there are several other ways to distribute your content digitally Wersquove included these in this section
51 Bookmarks social bookmarking is a great way to tag organise and share information with other community members Itrsquos easy to do and it can also improve your organic SEO efforts Delicious allows people to save links to content and is a great place to start
52 Digg another very useful site to save links and share them
53 StumbleUpon adding a page to StumbleUpon allows people to find your download page or website depending on their interests
54 White paper directories if yoursquore producing a more technical piece there are many places you can post your content for your target audience These are often niche directories or forums which allow valuable content to be shared as part of a resource Theyrsquoll be specific to your industry so keep it relevant
55 Find White Papers full of people researching business content
56 Syndicate your content create a short blog series about the content and post it on relevant industry sites forums and communities
57 Guest blogging share your content through more popular blogs relevant to your subject area Find relevant blogs and reach out to the authorseditors to see if theyrsquoll take your submission
58 Hashtagsorg and Twubs create your own specific hashtag and register it with a hashtag directory This helps people find your hashtag and use it when theyrsquore retweeting
06
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
HERE IT IS YOUR 101 WAYS TO DISTRIBUTE CONTENT
FOUNDATIONS
Often itrsquos the simple things that are overlooked but without the basics in place yoursquoll miss out and wonrsquot know if your hard work is paying off
1 Keywords get your keywords in order All content needs keywords as they form the basis of your meta-data for PDFs hashtags for social media and tags for video as well as keywords for standard written text These need to be well documented and included as part of your distribution plan
2 Objectives think about what you want to achieve How far do you want to spread your content and what level of response do you need Think about awareness metrics (impressions reach engagement and shares) and direct response metrics (website traffic form conversions opportunities and sales)
3 Tracking you need to know whatrsquos working so ensure that UTM tracking codes are set up and that you monitor them Google has excellent documentation on setting up UTM tracking codes Start simple and then build up to more complex tracking elements Bitly is also essential allowing you to shorten those long tracking links into customised social media friendly short links
4 Production schedule if yoursquore serious about distributing your content yoursquore going to need a production and distribution schedule You canrsquot do everything at once and you donrsquot want it all going live together Good content and the promotion of it should last at least three to six months
OWNED MEDIA
For a good place to start itrsquos best to think about the assets yoursquore completely in control of ie your website blog newsletters and emails
5 Website promote your content via a button or link on the homepage
6 Website include your content in your resource library or white paper downloads section
7 Website weave key themes from your content into relevant contentpages on the website and link back to it
8 Blog write a specific blog post or several posts about the content and link to the download page
9 Blog add a call to action box after every blog post with a link to the download page
10 Blog include a button or visual in the sidebar with a link to the download page or a data capture form to download it immediately
03
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
11 Email include a download link in email footers for all key employees so every time they email their network your content is promoted
12 Newsletter include your new content in your regular newsletter or send it as an individual email in its own right
13 Think about cross promotion in other internal media or within other white papers including your new content as a link with promotional text within existing content For instance go back over your old blog posts and ensure that you add a link to your content from relevant posts
14 Send it to your existing network and ask them to share it through their preferred channel
SOCIAL MEDIA
Beyond your owned media social media is the natural place to spread your content further generating both leads and awareness Donrsquot forget the more you get involved in these communities the more likely it is that you will get people interested in what you are saying and doing
15 Ask your internal employees to share it on their social media platforms
16 Twitter tweet about your content regularly as standard posts and as images picking out topical themes if possible and donrsquot forget to include relevant hashtags
17 Twitter use free Twitter Cards to promote the content to your followers These have much better stand-out than standard tweets Again remember those hashtags
18 Twitter set up an advanced search to identify those with a need and reach out to them by offering a helpful link to your content Read more about advanced Twitter search here
19 Twitter pin a tweet to the top of your profile page make sure you include a tweet with an image
20 Twitter start a regular Tweet Chat around your contentrsquos topic and share a link to your download at the end of the session These can be regular events not just a one-off
21 Facebook personal page add your content to your personal stream
22 Facebook company page add the content to your wall and create a tab to specifically promote it
23 LinkedIn company page post a company status and share it with your company followers Pin it to the top of your company page
24 LinkedIn personal page also share it on your personal status and email it to your network
04
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
25 LinkedIn Groups introduce your content as a question in relevant groups or use it in an existing discussion (without spamming people)
26 LinkedIn create a LinkedIn Pulse post with links back to your content
27 LinkedIn Group owners explain the benefit of your content to LinkedIn Group owners and encourage them to send an email to their group offering it as a free expert business briefing
28 Google+ personal account add your content to your page and send it directly to the inboxes of your network when you post
29 Google+ company page also add it to your status including hashtags and link back to the page Donrsquot forget to +1 the download page as well
30 Google+ post a full article to your Google+ page using the 10000 character count You can add links to your download pages
31 Google Hangout organise a Google Hangout to talk through and discuss your content Donrsquot forget to promote that too This is particularly great as a teaser or after the initial launch to discuss feedback and thoughts
32 Tumblr add your content to your page with calls to action throughout the posts
33 Flickr add the front cover to your Flickr account as a graphic and include a call to action
34 Pinterest add the front cover with a link to your download page and pin it Donrsquot forget to include hashtags
35 Instagram add the front cover as a new post make sure you include a link and plenty of hashtags
36 SlideShare create a SlideShare and link back to the download page on your website
37 SlideShare grab the embed code and share it on Twitter Facebook LinkedIn and Google+
38 Wikipedia contribute to your subject area reference your addition and link back to your content
39 YouTube create a short video synopsis of the content load it up to YouTube and include lots of relevant tags and the link to download the full content
40 YouTube create a playlist around the content on your YouTube channel
41 Vimeo also add your video to Vimeo Again use tags and include a link back to your download page
42 BrightTalk add the video to BrightTalk (if you have the budget)
05
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
43 Scribd add your content as an ebook
44 Vine create a short series of videos that promote your content and link back to your download page
45 Podcast create an audio file of the content and upload it to PodBean
46 iTunes load a podcast up to iTunes to make it widely available Donrsquot forget to promote it too
47 SoundCloud upload a podcast to your SoundCloud profile
48 QampA sites people use QampA sites in their personal lives to get recommended answers to common problems Theyrsquore becoming more popular for business users too ndash so make sure this avenue doesnrsquot get overlooked Start with Quora
49 Yahoo Answers add a link as support to your answers just keep the answers relevant to your business
50 The AnswerBank add a link as support to your answers ndash just keep it relevant
ONLINE TOOLS
Outside of your own channels and social media there are several other ways to distribute your content digitally Wersquove included these in this section
51 Bookmarks social bookmarking is a great way to tag organise and share information with other community members Itrsquos easy to do and it can also improve your organic SEO efforts Delicious allows people to save links to content and is a great place to start
52 Digg another very useful site to save links and share them
53 StumbleUpon adding a page to StumbleUpon allows people to find your download page or website depending on their interests
54 White paper directories if yoursquore producing a more technical piece there are many places you can post your content for your target audience These are often niche directories or forums which allow valuable content to be shared as part of a resource Theyrsquoll be specific to your industry so keep it relevant
55 Find White Papers full of people researching business content
56 Syndicate your content create a short blog series about the content and post it on relevant industry sites forums and communities
57 Guest blogging share your content through more popular blogs relevant to your subject area Find relevant blogs and reach out to the authorseditors to see if theyrsquoll take your submission
58 Hashtagsorg and Twubs create your own specific hashtag and register it with a hashtag directory This helps people find your hashtag and use it when theyrsquore retweeting
06
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
11 Email include a download link in email footers for all key employees so every time they email their network your content is promoted
12 Newsletter include your new content in your regular newsletter or send it as an individual email in its own right
13 Think about cross promotion in other internal media or within other white papers including your new content as a link with promotional text within existing content For instance go back over your old blog posts and ensure that you add a link to your content from relevant posts
14 Send it to your existing network and ask them to share it through their preferred channel
SOCIAL MEDIA
Beyond your owned media social media is the natural place to spread your content further generating both leads and awareness Donrsquot forget the more you get involved in these communities the more likely it is that you will get people interested in what you are saying and doing
15 Ask your internal employees to share it on their social media platforms
16 Twitter tweet about your content regularly as standard posts and as images picking out topical themes if possible and donrsquot forget to include relevant hashtags
17 Twitter use free Twitter Cards to promote the content to your followers These have much better stand-out than standard tweets Again remember those hashtags
18 Twitter set up an advanced search to identify those with a need and reach out to them by offering a helpful link to your content Read more about advanced Twitter search here
19 Twitter pin a tweet to the top of your profile page make sure you include a tweet with an image
20 Twitter start a regular Tweet Chat around your contentrsquos topic and share a link to your download at the end of the session These can be regular events not just a one-off
21 Facebook personal page add your content to your personal stream
22 Facebook company page add the content to your wall and create a tab to specifically promote it
23 LinkedIn company page post a company status and share it with your company followers Pin it to the top of your company page
24 LinkedIn personal page also share it on your personal status and email it to your network
04
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
25 LinkedIn Groups introduce your content as a question in relevant groups or use it in an existing discussion (without spamming people)
26 LinkedIn create a LinkedIn Pulse post with links back to your content
27 LinkedIn Group owners explain the benefit of your content to LinkedIn Group owners and encourage them to send an email to their group offering it as a free expert business briefing
28 Google+ personal account add your content to your page and send it directly to the inboxes of your network when you post
29 Google+ company page also add it to your status including hashtags and link back to the page Donrsquot forget to +1 the download page as well
30 Google+ post a full article to your Google+ page using the 10000 character count You can add links to your download pages
31 Google Hangout organise a Google Hangout to talk through and discuss your content Donrsquot forget to promote that too This is particularly great as a teaser or after the initial launch to discuss feedback and thoughts
32 Tumblr add your content to your page with calls to action throughout the posts
33 Flickr add the front cover to your Flickr account as a graphic and include a call to action
34 Pinterest add the front cover with a link to your download page and pin it Donrsquot forget to include hashtags
35 Instagram add the front cover as a new post make sure you include a link and plenty of hashtags
36 SlideShare create a SlideShare and link back to the download page on your website
37 SlideShare grab the embed code and share it on Twitter Facebook LinkedIn and Google+
38 Wikipedia contribute to your subject area reference your addition and link back to your content
39 YouTube create a short video synopsis of the content load it up to YouTube and include lots of relevant tags and the link to download the full content
40 YouTube create a playlist around the content on your YouTube channel
41 Vimeo also add your video to Vimeo Again use tags and include a link back to your download page
42 BrightTalk add the video to BrightTalk (if you have the budget)
05
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
43 Scribd add your content as an ebook
44 Vine create a short series of videos that promote your content and link back to your download page
45 Podcast create an audio file of the content and upload it to PodBean
46 iTunes load a podcast up to iTunes to make it widely available Donrsquot forget to promote it too
47 SoundCloud upload a podcast to your SoundCloud profile
48 QampA sites people use QampA sites in their personal lives to get recommended answers to common problems Theyrsquore becoming more popular for business users too ndash so make sure this avenue doesnrsquot get overlooked Start with Quora
49 Yahoo Answers add a link as support to your answers just keep the answers relevant to your business
50 The AnswerBank add a link as support to your answers ndash just keep it relevant
ONLINE TOOLS
Outside of your own channels and social media there are several other ways to distribute your content digitally Wersquove included these in this section
51 Bookmarks social bookmarking is a great way to tag organise and share information with other community members Itrsquos easy to do and it can also improve your organic SEO efforts Delicious allows people to save links to content and is a great place to start
52 Digg another very useful site to save links and share them
53 StumbleUpon adding a page to StumbleUpon allows people to find your download page or website depending on their interests
54 White paper directories if yoursquore producing a more technical piece there are many places you can post your content for your target audience These are often niche directories or forums which allow valuable content to be shared as part of a resource Theyrsquoll be specific to your industry so keep it relevant
55 Find White Papers full of people researching business content
56 Syndicate your content create a short blog series about the content and post it on relevant industry sites forums and communities
57 Guest blogging share your content through more popular blogs relevant to your subject area Find relevant blogs and reach out to the authorseditors to see if theyrsquoll take your submission
58 Hashtagsorg and Twubs create your own specific hashtag and register it with a hashtag directory This helps people find your hashtag and use it when theyrsquore retweeting
06
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
25 LinkedIn Groups introduce your content as a question in relevant groups or use it in an existing discussion (without spamming people)
26 LinkedIn create a LinkedIn Pulse post with links back to your content
27 LinkedIn Group owners explain the benefit of your content to LinkedIn Group owners and encourage them to send an email to their group offering it as a free expert business briefing
28 Google+ personal account add your content to your page and send it directly to the inboxes of your network when you post
29 Google+ company page also add it to your status including hashtags and link back to the page Donrsquot forget to +1 the download page as well
30 Google+ post a full article to your Google+ page using the 10000 character count You can add links to your download pages
31 Google Hangout organise a Google Hangout to talk through and discuss your content Donrsquot forget to promote that too This is particularly great as a teaser or after the initial launch to discuss feedback and thoughts
32 Tumblr add your content to your page with calls to action throughout the posts
33 Flickr add the front cover to your Flickr account as a graphic and include a call to action
34 Pinterest add the front cover with a link to your download page and pin it Donrsquot forget to include hashtags
35 Instagram add the front cover as a new post make sure you include a link and plenty of hashtags
36 SlideShare create a SlideShare and link back to the download page on your website
37 SlideShare grab the embed code and share it on Twitter Facebook LinkedIn and Google+
38 Wikipedia contribute to your subject area reference your addition and link back to your content
39 YouTube create a short video synopsis of the content load it up to YouTube and include lots of relevant tags and the link to download the full content
40 YouTube create a playlist around the content on your YouTube channel
41 Vimeo also add your video to Vimeo Again use tags and include a link back to your download page
42 BrightTalk add the video to BrightTalk (if you have the budget)
05
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
43 Scribd add your content as an ebook
44 Vine create a short series of videos that promote your content and link back to your download page
45 Podcast create an audio file of the content and upload it to PodBean
46 iTunes load a podcast up to iTunes to make it widely available Donrsquot forget to promote it too
47 SoundCloud upload a podcast to your SoundCloud profile
48 QampA sites people use QampA sites in their personal lives to get recommended answers to common problems Theyrsquore becoming more popular for business users too ndash so make sure this avenue doesnrsquot get overlooked Start with Quora
49 Yahoo Answers add a link as support to your answers just keep the answers relevant to your business
50 The AnswerBank add a link as support to your answers ndash just keep it relevant
ONLINE TOOLS
Outside of your own channels and social media there are several other ways to distribute your content digitally Wersquove included these in this section
51 Bookmarks social bookmarking is a great way to tag organise and share information with other community members Itrsquos easy to do and it can also improve your organic SEO efforts Delicious allows people to save links to content and is a great place to start
52 Digg another very useful site to save links and share them
53 StumbleUpon adding a page to StumbleUpon allows people to find your download page or website depending on their interests
54 White paper directories if yoursquore producing a more technical piece there are many places you can post your content for your target audience These are often niche directories or forums which allow valuable content to be shared as part of a resource Theyrsquoll be specific to your industry so keep it relevant
55 Find White Papers full of people researching business content
56 Syndicate your content create a short blog series about the content and post it on relevant industry sites forums and communities
57 Guest blogging share your content through more popular blogs relevant to your subject area Find relevant blogs and reach out to the authorseditors to see if theyrsquoll take your submission
58 Hashtagsorg and Twubs create your own specific hashtag and register it with a hashtag directory This helps people find your hashtag and use it when theyrsquore retweeting
06
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
43 Scribd add your content as an ebook
44 Vine create a short series of videos that promote your content and link back to your download page
45 Podcast create an audio file of the content and upload it to PodBean
46 iTunes load a podcast up to iTunes to make it widely available Donrsquot forget to promote it too
47 SoundCloud upload a podcast to your SoundCloud profile
48 QampA sites people use QampA sites in their personal lives to get recommended answers to common problems Theyrsquore becoming more popular for business users too ndash so make sure this avenue doesnrsquot get overlooked Start with Quora
49 Yahoo Answers add a link as support to your answers just keep the answers relevant to your business
50 The AnswerBank add a link as support to your answers ndash just keep it relevant
ONLINE TOOLS
Outside of your own channels and social media there are several other ways to distribute your content digitally Wersquove included these in this section
51 Bookmarks social bookmarking is a great way to tag organise and share information with other community members Itrsquos easy to do and it can also improve your organic SEO efforts Delicious allows people to save links to content and is a great place to start
52 Digg another very useful site to save links and share them
53 StumbleUpon adding a page to StumbleUpon allows people to find your download page or website depending on their interests
54 White paper directories if yoursquore producing a more technical piece there are many places you can post your content for your target audience These are often niche directories or forums which allow valuable content to be shared as part of a resource Theyrsquoll be specific to your industry so keep it relevant
55 Find White Papers full of people researching business content
56 Syndicate your content create a short blog series about the content and post it on relevant industry sites forums and communities
57 Guest blogging share your content through more popular blogs relevant to your subject area Find relevant blogs and reach out to the authorseditors to see if theyrsquoll take your submission
58 Hashtagsorg and Twubs create your own specific hashtag and register it with a hashtag directory This helps people find your hashtag and use it when theyrsquore retweeting
06
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
59 Webinar create a presentation and set up a webinar to get people to discuss the topic then share your content with them as a thank you Use GoToWebinar to get started
PAID MEDIA
Ok so some of this may be beyond budget Some such as Pay Per Click (PPC) can be very cost effective if itrsquos done right You need to think carefully about this area and choose whatrsquos right for you
60 Google AdWords use your content as a call to action to drive traffic to the landing page
61 Google Remarketing target those that visited your site but didnrsquot download your content
62 Google Display advertise through the Google Partner Network to extend reach and generate awareness
63 Google lsquoSimilar torsquo another Google Display option that specifically targets web users that have a similar profile to your website traffic Ideal for targeting new specific audiences
64 Bing Ads the most common default search engine on Windows devices Itrsquos also essential if your target audience is in the US
65 LinkedIn advertising use the content as a call to action in display advertising to a targeted group of LinkedIn members
66 LinkedIn Sponsored Updates these are ideal for getting your content directly into the home feeds of targeted members Make sure you include an image and a strong call to action
67 LinkedIn Lead Accelerator target LinkedIn members outside of LinkedIn across the wider web
68 Banner ads on relevant industry titles promote your content via banner advertising on partner websites
69 Sponsorship (usually via trade websites) if you have budget you can try paid sponsorship spots and posts directing your audience to your content
70 Newsletters (other peoples) paid newsletter insertion in partnerrsquos newsletters or publicationrsquos newsletters
71 ExploreB2B share articles Contributors publish articles that have a B2B focus Then ExploreB2B spreads the word using its social media presence
07
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
72 Webinar partner offer the content as a free giveaway as part of someone elsersquos webinar Just make sure theyrsquore complementary to your business or already part of your partner network
73 Cost-per-lead programmes include it in relevant cost-per-lead programmes for your industry This is where people download content on media sites and yoursquore passed the data for a set cost-per-lead
74 TV (hee hee)
75 Direct mail and other print media
76 StumbleUpon offers a paid discovery feature that allows you to put your ad at the forefront of peoplersquos interests This isnrsquot always a B2B audience but can extend your reach to new audiences that typically B2B channels might not reach
77 Twitter use paid Twitter advertising to reach wider audiences such as Twitter Lead Gen cards and sponsored tweets
78 Facebook use paid advertising wisely to target business audiences
79 Pinterest consider paid advertising on Pinterest to specific audiences
INFLUENCERS BLOGGERS AND PARTNERS (AKA ONLINE PR)
Contacting bloggers influencers and your key online media titles should really be a regular part of your inbound strategy Use your new unique content to keep your influencers and partners interested in what you are doing ndash and of course writing about you
80 Influential bloggers send your content to key bloggers and give them a sneak peek (They may well give you some valuable feedback and even give it a mention Donrsquot forget to thank them in the credits)
81 Influential Tweeters leverage your relationships with key industry Tweeters to push your content further and extend your reach
82 Re-spin some of the content and send it out to your key media partners with a download link in the authorrsquos credit section
83 Print your content and circulate it to your best clients and prospects as an extra value-add
84 Trade shows print out and bind it giving it to high value prospects that visit your stand
85 Networking events organise a real-life networking event for your audience and offer the content as a value-add for attending
08
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
INDUSTRY TRADE PRESS
We shouldnrsquot forget good old fashioned trade press and the value of a well-written well-targeted press release Getting published in your top trade magazine is good for morale good for awareness and can really help your content to spread online too (for example through social bookmarking and social media as the publication promotes the content)
86 Industry specific trade magazines the trade press are always looking for good content Theyrsquore even likely to have a section dedicated to white papers and reports Get a press release written and send it off (and donrsquot forget to follow-up) Add your content to their white paper or research section
87 Use your content as the basis for a feature or round-table discussion within your industry This works particularly well for surveys and research-based content thatrsquos valuable to the publication
88 Press releases create a press release about the content and publish through free PR newswires Although itrsquos unlikely the release will get picked up through these free services the aim here is to get search engines to pick it up and rank it highly pushing traffic to your website through organic search
89 PRNewswirecom a news distribution channel to help connect your content with your audience across the globe
90 Openprcom another free press release distribution service Therersquos a maximum of three releases per day the only downside is that the releases contain third party ads which can be intrusive
MAKE YOUR CONTENT STRETCH
What else could you do with your content to make it go further From videos to infographics there are plenty of other creative ways you can maximise your return on investment
91 Turn your content into a presentation and share it on SlideShare or Authorstream
92 Print and bind it give the content to your sales teams to give to prospects
93 Do a video QampA with a key member of the senior management team or a key customer about your content and why itrsquos of value to your audience then push them to the download page Donrsquot forget to upload the video to YouTube too
94 Make a series of infographics about your content Distribute the infographics on your own media channels with links back to your download page
95 Visually submit your infographic to their library for wider distribution
09
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
10
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
101 WAYS TO DISTRIBUTE YOUR CONTENT
wwwmodernb2bco
96 Infographiclovecom another infographic distribution website Remember your tags though
97 Infographicportalcom another infographic sharing platform that tags content into relevant sectors
98 Memes make the content into bite-sized chunks to distribute to meme sharing websites First though use your meme on your own channels
99 Reddit a news website thatrsquos fast becoming the home of pithy news on the web Submit it
100 Know Your Meme the internet meme database so a great place to add your meme
101 Create an eBook and load it to Amazon Kindle for public download
SO THATrsquoS IT
This guide is just a quick introduction to the many ways that you can distribute and maximise awareness of your content If you have any comments or ideas ndash share them And if yoursquod like to discuss any or all of our ideas in more detail just get in touch Wersquod love to hear from you
ABOUT US
Modern Media is an award-winning B2B technology marketing agency offering integrated digital campaigns that drive growth We focus on lead generation and customer engagement underpinned with strategic thinking and solid metrics
NOT PRODUCED ANY CONTENT YET
Talk to us about developing your own unique content that gets results Whether yoursquore thinking about a research-led thought leadership report or a technical white paper ndash wersquoll help you to define your strategy and write and produce your content And of course we can manage the distribution and data capture too
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infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT
infomodernb2bcowwwmodernb2bco0117 332 6700
101 WAYS TO DISTRIBUTE YOUR CONTENT