We put our brains together and came up with 101 of the best ways that a dentist (or

any doctor) can grow their practice!

P R A C T IC E

101 WAYS A DOCTOR CAN

GROW THEIR

OPTIMIZE YOUR WEBSITE

Your website is the hub of your online presence and gives potential patients a peak into

your world. Since this is the �rst impression that most visitors will have to your site, you'll

want to focus on clean design, and proper coding. Your website should include:

It's been proven that websites that blog get more website tra�c and more incoming leads

than websites that don't blog. Here are several ways you can ensure your blog gets seen:

Don’t neglect this simple (and often

free) opportunity to increase your

inbound links and reach consumers

seeking your services. Be sure to

claim the following directories:

Participating in industry &

geographically related forums

can help you to become known

and recognized amongst

colleagues and prospective

patients. You can do this by:

Giving away sweet prizes is a great way to gain new customers. If done properly, it creates

brand awareness, builds loyalty, and gets you more patients. When holding promotions,

make sure you give away something good though! Nobody wants a crummy old free

t-shirt! You can promote your o�er through:

Guest posting is a great way to increase

inbound links and participate in the larger

blogging community associated with your

industry. As a bonus, getting in good with other

bloggers could lead to increased opportunities

for partnerships, cross-promotion, link sharing,

and of course, reaching a broader audience.

Post engaging, informative, and entertaining content

Add social media button for likes and sharing

Add an RSS feed

Promote membership

Use CleanHTML/CSS

Don’t be afraid to link out

Don’t Neglect Tags & Titles

Add a sitemap

Get a Reliable Host

Add an RSS Feed

Use Robots.txt

Optimize for mobile

GeotargetingPerformSEO

USE SEO

SEO is a must if you want to increase your online presence, showing up higher in the search results and getting more patients. In addition to the traditional o� page SEO such as directory listings and links, be sure to focus on the website coding, called on page SEO. Optimizing your website for better readability is the �rst thing you should do before focusing on 'o� site' activities.

ON-SITE BLOG

Post timely content

Post regularly

Allow reader comments

Reply to reader comments

Ask for reader suggestions

Post product/service tutorials

Host giveaways

Tag and tittle appropriately

Optimize

Add links

Create sharable content

Post employee columns to interest a variety of readers

DIRECTORIES AFFILIATED BLOGS

FORUMSAsking

questionsNetworking

Cross-promoting

Providing Value

Sharing Industry

Knowledge

Building Relationships

Forming partnerships

O�ering advice

Discussing new

technologies

Social Media Newspapers Newsletters

Email

In O�ce Signage

Ad Sharing EDDM (Every Door Direct

Mail)

Press Release Viral Videos

• Add URL Links to ads

• Using QR Codes

• Geocaching, Flash Mobs

• Public Outreach

• Live Demos

• Traffic patterns and trends

• Click-thru rate analysis

• Conversions Rate Optimization

• Most (and least) popular keywords

• Number of pages viewed

• Most (and least) viewed pages

• Time spent on site/pages

• Search terms used to find you

• Traffic sources

• Referring websites

• Sharing resources

• Funnels

• Browser and OS data• Devices used for viewing

• PPC

• Retargeting

• Facebook Ads

Support Charitable

Organizations

Joint marketing/

cross-promotion

Podcasts Google Plus Hangouts

PROMOTIONS

ADVERTISING

FOLLOWER SUBMISSIONS

Websites, blogs, social media accounts, and other online platforms are only useful

insomuch as you take the time to track and analyze the results of your e�orts. Analytics

tools can provide you with information pertaining to:

Create a Buzz! Encourage your following to interact with you and share their thoughts,

idea's, experiences, and views! They can do this through social media such as Facebook,

Twitter, Instagram, or through a video they make for you. Provide incentives for the

craziest, funniest submission.

ANALYTICS

FOLLOW US ON:

GOOD 'OL FASHIONED NETWORKING

Let's not forget actually talking to people! Meet and greets, and getting out and visiting

with people is still one of the most e�ective ways for a doctor to grow their practice.

This allows other businesses to put a name with a face and helps you build trust.

E�ective networking methods include:

Health Seminars at a local library (think-Teaching Your Children How to Care for Their Teeth)

Passing out Business Cards

Chamber of Commerce BNI Meet Up Events

Community tours of your o�ce such as for elementary or pre schools

1

2

3

4