100724 perkembangan ekonomi kreatif di indonesia artepolis 2010 rev 1
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Perkembangan Ekonomi Kreatif IndonesiaTRANSCRIPT
Visionary planning and creative collaboration in Indonesia
COKORDA ISTRI DEWISPECIAL STAFF OF MINISTRY OF TRADE
B a n d u n g , 0 7 . 2 4 . 1 0
1. Milestones of Creative Economy Development
Outline:
Pengembangan Ekonomi Kreatif 2010-2014 2
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative Economy Development
Milestones of Creative Economy Development in Indonesia
President:
handicraft
Industry and the
nation creativity
must be
endorsed
PPBI 2007:
Creative Economy
Development
Design, Creative
Industry Mapping
Presidential
Instruction
No.6/2009
about Creative
Economy
3
2005 2006 2007 2008 2009
Trade Expo:
encouraging services
sector development &
providing creative
economy zone
Creative Economy
Development Grand
Design
MILESTONES PENGEMBANGAN EKONOMI KREATIF DI INDONESIA
Result : Social Capital Creation
Creative City Branding has able to lift the character of a city as the
4
Creative City Branding has able to lift the character of a city as the
source of attraction and economic driver
Creative Community Formation
Awareness Creation
Networking Expansion
Creative People Collaboration
Creative Activity endorsement
Creative Industry or Creative Economy in Digital Media
5
400.000
500.000
600.000
519.600
466.300
Creative Industry and Creative Economy Pages in National
Digital Media
5
-
100.000
200.000
300.000
2005 2006 2007 2008 2009 2010 (Until
June)
343 817 17.915
164.400
Number of Pages
Creative Community
Rank Nama Komunitas WEBSITE Rata2 Pengunjung per
hari1 Fashionesedaily http://fashionesedaily.com/ 23464
2 Kementerian Desain Republik Indonesia http://menteridesainindonesia.blogspot.com/ 2450
3 Musikator http://www.musikator.com/ 2094
4 Desain Grafis Indonesia http://desaingrafisindonesia.wordpress.com/ 2041
5 Komunitas Kreatif Bali http://komunitaskreatifbali.wordpress.com/ 562
6 Republik Kreatif http://republikkreatif.com/ 431
7 Common Room http://commonroom.info/ 342
8 Bandung Creative City http://bandungcreativecityblog.wordpress.com/ 310
9 Masyarakat Industri Kreatif Teknologi
Informasi dan Komunikasi Indonesia
http://forumtelematika.com/id/node/17 240
Top Ten Creative Community
6
Informasi dan Komunikasi Indonesia
(MIKTI)
10 Inside http://www.ins-ide.org/ 186
Rank Subsektor Website Jumlah Member1 Layanan Piranti Lunak http://groups.yahoo.com/group/ITCENTER/ 17767
2 Layanan Piranti Lunak http://tech.groups.yahoo.com/group/ilmukomputer/ 13452
3 Penerbitan & Percetakan http://groups.yahoo.com/group/pasarbuku/ 8499
4 Musik http://groups.yahoo.com/group/komunitasmusik/ 4492
5 Penerbitan & Percetakan http://groups.yahoo.com/group/1001buku/ 4353
6 Desain http://groups.yahoo.com/group/belajardesain/ 4134
7 Layanan Piranti Lunak http://tech.groups.yahoo.com/group/APWKomitel/ 3932
8 Desain http://finance.groups.yahoo.com/group/forumgrafikadigital 2793
9 Penerbitan & Percetakan http://groups.yahoo.com/group/Sablon/ 2530
10 Fotografi http://groups.yahoo.com/group/komunitas-fotografer/ 1182
Top Ten Creative Mailing List
Creative activity in Indonesia is widely spread
There are hundreds of creative events were held in
Indonesia, either by the government, community, and
private with an effort to give a room for self
actualization and expanding network to creative people.
• Bandung : Helarfest, Braga Festival, Artepolis
• Jakarta : Festival Kota Tua, PRJ, Jak Jazz, Jiffest
• Solo : Solo Batik Carnival, pasar windu jenar
• Yogyakarta : Festival Kesenian Yogyakarta, Pasar
Malam Sekaten, Biennale
7
Malam Sekaten, Biennale
• Bali : Bali Fashion Week, Bali Art Festival
• Lampung : Way Kambas Festival
• Palembang: Festival Musi
• Community and private: Pesta Blogger, Java Jazz,
HelloFest, KickFest,
• Government & State-Owned Enterprise: Indigo,
MIKTI, virus K campaign, indonesia kreatif digital
communication platform
1. Milestones of Creative Economy Development
Outline:
Pengembangan Ekonomi Kreatif 2010-2014 8
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative Economy Development
Vision, Mission, and Target of Creative Economy Development 2009-2025 (1)
Creative Economy Mission
<2015 (Strengthening Foundation & Pillars)
2015-2025 (Acceleration)
1. Increasing GDP contribution 7-8% of GDP
(Implies CI GDP growth 7-9%)
9-11% of GDP
(Implies CI GDP growth 9-11%)
VisionVision:“Internationally reknown nation of creativity and quality of of life”.
9
2. Increasing export contribution 11-12% of Export
(Implies export growth 9-11%)
12-13% of Export
(Implies export growth 10-12%)
3. Increasing job absorption 6-7% job absorption 9-11% job absorption
4. Increasing the number of highly
qualified CI company
Increase 1,5-2 x of total number
of CI Companies in 2006
Increase 13-4 x of total number of CI
Companies in 2006
Creative Economy Contribution
United KingdomGDP Contribution 7.9%.
Annual Growth of GDP 9%
New Zealand
GDP Contribution 3.1%
Australia GDP Contribution 3,3%
Annual Growth of GDP 5,7%
Indonesia (2005-2008)GDP Contribution 7.56%
10
Economy Contribution of Creative Economy in Indonesia (2008):
– GDP contribution: 151 trillion rupiah (7.28% of National GDP)
– Labour absorption: 7.7 million worker with 7,53% of labour participation
– Export :114.9 trillion rupiah and contributed 7,52% to the total national export
value
GDP Contribution 3.1% GDP Contribution 7.56% Annual Growth of GDP 3,8%
Vision, Mission, and Target of Creative Economy Development 2009-2025 (2)
Creative Economy MissionCreative Economy Mission<2015 (<2015 (Strengthening Strengthening
Foundation & PillarsFoundation & Pillars))20120155--2025 (2025 (Acceleration)Acceleration)
5. Providing sustainable benefit
for Indonesia's natural
resources & future generations
Support the decrease of
deforestation of 1 milion
hectares/year and carbon
emission of 1,2 million tons /year
Continuing support deforestation
and carbon emission descent
according to post-Kyoto 2012
agreements
6. Creating innovation with
economic value, especially
based on local wisdom and
cultural heritage
• 4% growth of registered
domestic patent
• 39% growth of registered
domestic intellectual rights
• 4% growth of registered domestic
patent
• 39 % growth of registered
domestic intellectual rights
11
based on local wisdom and
cultural heritage
39% growth of registered
domestic intellectual rights
• 6% growth of registered
domestic trademark
• 40 % growth of registered
domestic design industry
39 % growth of registered
domestic intellectual rights
• 6% growth of registered domestic
trademark
• 40% growth of registered
domestic design industry
7. Developing potential creative
zone
Increase and develop potential
creative zone twice than the
number of current creative zones
Increase and develop potential
creative zone twice than the
number of creative zones in 2015
8. Developing a creative image
for Indonesia's goods &
services to increase national
branding in the international
market
Establish 200 local brands which is
acknowledged in domestic &
international market
Establish 504 local which is
acknowledged in domestic &
international market
Creative Economy Development Model
1. People is people as a creative individuals and also
community which consist of creative people;
2. Industry is a group of companies in the creative
industry field
“The Triple Helix”
Intellectual Business Government
One Main Foundation and Five Main Pillars that need to be strengthened in developing creative economy is:
12
3. Technology is the enabler in realizing the
individual creativity to a real work form.
4. Resources are inputs other than individual
creativity and knowledge which are required in
creative process, for instance: land, natural resource
5. Institution is the social order, public places &
spaces (norm, value, policy and law) that regulate
the interaction among humans
6. Financial Intermediary is the financial
intermediary institution
Ind
ustry
Tech
no
log
y
Reso
urc
es
People
Institu
tion
Fin
an
cia
l In
term
ed
iary
Creative Economy Roadmap*Presidential Instruction No. 6 /2009 about creative economy, involving 27 central
goverment institution and all regional government
People
2009 2025• Facilitate creative talent
• Quantity & quality of Creative Worker
• Creative mindset
• Entrepreneurship
“Society with creative mindset & moodset which
is supported by talented & creative workers”
�Making the industry attractive
�Optimize Efficiency
�Create Innovation based on local content as source
of competitive advantage
“Successful and thriving creative
industries serving the domestic & foreign
market”Industry
�Establishing clusters based on technology/knowledge
�Enhance skill capacity of supporting technology andcomputer literacy
Technology ”Technology to support design & in line with the
needs of the market”
13
computer literacy�Conducive business climate for investment and
business infrastructure
Technologyneeds of the market”
�Enhancing management of use of natural resources
�Greater appreciation for environment sustainability
�Create clusters based on resouces management
technology
�Ensuring availability of resources for inputs
Resource“Use of resources which creates value and
is environmentally sustainable: Going
Green is profitable”
• Enhance appreciation of culture & cultural heritage
• Creative community which respects knowledge
(Role of IP) and creativity and willing to share the
knowledge and creativity
Institution “ Open Minded Society who appreciates
and consumes local creative products”
• Enhance relationship between CI Actors and Financial Intermediaries
• Create applicableScheme & Financing Institution for CI
Building information links, knowledge
and thus trust between CI Actors and
those with funds
Financial Intermediary
Main Role The Leading Actors in Creative Industry Development
•Disseminator of science, art, and
technology
•Implementor of science, art, and
technology
•Constructive value creator in the
society
•National, Regional, and Sectoral
Strategy
•Community/network creation
•Policy/Regulation/Program/Activity
•Creative Curriculum
•Creative Product and Services
•Jobs Creation
•Creative Entrepreneur
•Creative Technology
INTELLECTUAL MAIN ROLE
ACTORS COLLABORATION OUTPUT
14
•Creative Technology
•Public Spaces & placess
•Creator (Market, creative
product & services, jobs
creation)
•Creator of community and
creative entrepreneur
•Catalisator & Advocator
•Regulator
•Consumer, Investor ,
even Entrepreneur
•Hub Agency &
Facillitator
•Public Outreach
BUSINESS MAIN ROLE
GOVERNMENT MAIN ROLE
Ministry of Trade Main Focus in Creative
Economy Development 2010-2014
Creative Industry Cluster Framework Analysis
Resource Intensity
IT &
Software
IT &
Software
Interactive games
Interactive games
DesignDesign
ArchitectureArchitecture
Film, Video, PhotographyFilm, Video, Photography
MusicMusic
Art & Antiques Art & Antiques
AdvertisingAdvertising
TV & RadioTV & Radio
Performing artPerforming art
15
Dominant Substance in The Industry
*) Sectors with the same color will require similar development strategy since they face similar situation
Art & Culture Media Design Science & Technology
R&DR&D
HandicraftHandicraft
Art & Antiques Market
Art & Antiques MarketPrinting &
PublishingPrinting & Publishing
FashionFashion
1. Milestones of Creative Economy Development
Outline:
Pengembangan Ekonomi Kreatif 2010-2014 16
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative Economy Development
Creative Economy Development Process
Blue Print
People
Industry
Tech-nology
Financial Interme-
TARGET EVALUATION
Pengembangan Ekonomi Kreatif 2010-2014 17
Print Resources
Institution
Interme-diaries
EVALUATION
Planning Organizing & Actuating Controling
Creative Economy Development Coordination Mechanism*Presidential Instruction No. 6 Tahun 2009 about Creative Economy
Pengembangan Ekonomi Kreatif 2010-2014 18
The Challenges of Creative Economy Development in Indonesia
Quantity And Quality Of
Human Resources
Conducive Business
Climate ForStart Up and
Availability of Natural
Financing1. Development
Coordination
2. Strategy
Implementation
3. Development
19
Climate ForStart Up and
Doing Business
Recognition and
appreciation
Information Technology &
communicationTechnology
Natural Resources
3. Development
Programme &
Activity
Collaboration &
harmonization
4. Prioritization
Contribution of Each Main Actor To Strengthen The Foundation And Pillars of Creative Economy Development
Inte
lle
ctu
al
Inte
lle
ctu
al
PeoplePeople IndustryIndustry TechnologyTechnology ResourcesResources InstitutionInstitutionFinancial Financial
IntermediaryIntermediary
How intellectual building the
knowledge and creativity of
creative people
How intellectual encouraging the
competitive creative industry
How intellectual creating
technology which can be
implemented and increasing creative
industry competitiveness
How intellectual supporting the
use of renewable resources
How intellectual developing
tollerance in Indonesian society
How intellectual actively involved
in financial intermediary
institution creation which
support creative industry
development
1 2 3 4 5 6
7 8 9 10 11 12
20
Go
ve
rnm
en
tG
ov
ern
me
nt
How government creating and
attracting creative people to work in
Indonesia
How government creating the competitive
creative industry
How government giving the
incentives for business and
intellectual who is succeeded in technology innovation
How government guarantee the
sustainability of raw materials
availability
How government developing
institution which support creative
industry development
How government helping and facilitating
financing resources
Bu
sin
ess
Bu
sin
ess
How business empowering the creative people
How business creating a strong & stable creative
industry
How business using and
developing technology to
support the development of creative industry
How business preserving
resources which needed by
creative industry as raw materials
How business supporting the
social order creation which
support the creative industry
development
How business collaborating with
the financial insitution
7 8 9 10 11 12
13 14 15 16 17 18
The Preparation of Action Plan According to Presidential Instruction No.6/2009
� All the government institution
that responsible in developing
creative industry, must
generate the strategy to
become action plan
� The implementation of action
TARGET
DIRECTION
STRATEGY� The implementation of action
plan must be reported to
President in each semester
� The creative industry
development is monitored
and controlled by UKP4
(Presidential Working Unit for
National Development
Monitoring and Controlling )
Pengembangan Ekonomi Kreatif 2010-2014 21
MINISTRY
ORGANIZATION/
GOVERNMENT
INSTITUTION
PRESIDENTIAL INSTRUCTION
NO.6/2009 ATTACHMENT
STRATEGY
ACTION PLAN
1. Milestones of Creative Economy Development
Outline:
Pengembangan Ekonomi Kreatif 2010-2014 22
1. Milestones of Creative Economy Development
2. The Vision of Creative Economy Development
3.The Next Step of Creative economy Development
4.Ministry of Trade contribution in Creative Economy Development
Creative Economy Development focusby MoT 2010-2014
Creative People
Facilitation
• Creativepreneur Creation
• Domestic and global creative network expansion
• Capacity building of Creative people
• Support the marketing & commercialization
23
Hub Agency
• Creative economy development coordination
• Policy & strategy implementation harmonization
Public Outreach
• Creative Industry Study updating and enhancement
• Communicate the development of Creative economy in Indonesia
• Creative economy development Helpdesk
Well Targeted in: facilitating the
Creative People and
Sustainability of design and
innovation to fulfill the local
and global demand
Increasing the brand
awareness of Indonesia
Creative product and
services
Creative Economy Development Phaseby MoT
Creating & Stabilizing the local &
global demand as well as increasing
the productivity & efficiency of
Creative Industry
Improvement of creative
economy information
quality & outreach
Creative People and
disseminating the information
of creative economy
development
24
Five major creative economy development phase to achieve five main goals
Creative Economy Online Communication Platform1. Indonesia Kreatif Portal
(www.indonesiakreatif.net); 2. Indonesia Kreatif Microsite; 3. Social Media Networking: Facebook (ekonomi kreatif)
dan Twitter (#idkreatif); 4. Showcase(http://showcase.indonesiakreatif.net);
5.Marketplace http://bazaar.indonesiakreatif.net/
8/13/2010 25
Indonesia pavillion raise a positive spirit to national character building and positive image of Indonesia in the world.Indonesia pavillion is designed by Indonesian designer which is acknowledged as one of favourite pavillion in WESC area.
Australia Pavillion:On July 8th, Indonesia & Australia Pavillion were
visited by 3 million visitors
Spanyol Pavillion :Spanyol Pavillion was visited by 2 million on June
21st, while Indonesia pavillion on June 19thvisited by 3 million visitors 21st, while Indonesia pavillion on June 19th
America Pavillion :America Pavillion was visited by 2 million on June
26th, while Indonesia pavillion on June 19th
Netherland Pavillion :On June 19th, Netherland Pavillion was visited by 1,85 million
visitors, while Indonesia was visited by more than 2 million
visitors
28
‘Enak!’ Restaurant is the fourth favourite restaurant in the world expo area after Germany, Japan and France. Visitor can enjoy the Indonesian meals and drinks especially fried rice and chicken satay which are the most favourite meals in the restaurant.
Peta World Expo 2010
Post card World Expo 2010
Refrigrator Magnet
“Expo 2010 Shanghai China Album Official”
Candi Borobudur in World Expo 2010
Paviliun Indonesia in four types of World Expo 2010 passport
China Goverment will give a reward to
visitor who is successful in
collecting all pavillion stamp in his/her
passport
Candi Borobudur in World Expo 2010
stamp set
Together we can…!Thank you
Together we can…!