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Japan

Annual Report2009-2010Fall

MicrosoftInnovationCenter


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CONTENTS

The titles of the representatives of Microsoft and partners hereinare those at the time of their activities.

Greeting from President & CEO,Microsoft Co. Ltd., Japan ....................................................................... 1

Microsoft Supports the Growth of IT andthe Generation of Innovation ..........................................................2

Microsoft Innovation Center Report 2009-2010

vol.5 Microsoft Innovation Award 2009;Outstanding Performance Winners Solutions Presentedat TechEd Japan 2009 ..............................................................8

vol.6 Aizu IT Summer Forum 2009 ................................................10

vol.7 Sapporo Innovation Day 2009 .............................................12

vol.8 Microsoft Innovation Day 2009;Best Commercial Business Award Announced atMicrosoft Innovation Day 2009 ...........................................14

Microsoft Innovation Award 2009Best Commercial Business Award

Best Commercial Business Award

TrustDeleteOneBe, Inc. ..................................................................................16

Outstanding Award

Business Card SaaS Link KnowledgeSAN SAN, Inc. .............................................................................17

RealNarrators with JukeDoXSky sh, Inc...................................................................................17

An automatic visual tracking solution based on facetracking WallThroughMAGICTUBE................................................................................18

A look-alike robot that talks in your voice SokklyLittleIsland, Inc. ..........................................................................18

Just the Facts .....................................................................................................19


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e comGreeting from President & CEO,Microsoft Co. Ltd., Japan

Thank you for using Microsoft products and services in your daily life.

Under Microsofts mission, to help people and businesses throughout the worldrealize their full potential, we are working hard to enhance and improve technologies tomake IT easy-to-use and accessible for our customers. To deliver top-of-the-line productsand services to our customers in Japan, we are making efforts to improve quality incooperation with Microsoft headquarters in the U.S., as well as expanding our cooperativerelationship with our solution partners, other partner companies in various regions, localgovernments, educational institutions, and NPOs.

Microsoft Innovation Center was established in 2006 to advance technologicalresearch in the Japanese IT industry, to support product development and veri cation, andto create and develop new businesses in Japan and other countries. In October 2009, weconsolidate Microsoft Executive Brie ng Center and Microsoft Technology Center inOtemachi, Tokyo, and provide many kinds of uni ed services, from the creation of innovation to business enterprises.

This report illustrates various activities that Microsoft Innovation Center is engaged in.I would be pleased if this report serves as a reference to the Microsoft Innovation Centerfor you.

We promise to meet the needs of our customers in Japan with exceptional productsand services, and the strength of all our employees who share the vision of becoming thetop leader of the technology industry.

Yasuyuki HiguchiPresident & CEO,Microsoft Co. Ltd., Japan


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2 Microsoft Innovation Center Annual Report 2009-2010 Fall

Microsoft Supports the Growth of IT and

the Generation of InnovationMicrosoft Innovation Center aims at contributing to the IT software industry in Japan by supporting software/hardware development companies,system integrators, universities, entrepreneurs with innovative ideas, and individuals and organizations that plan to operate global businesses.In addition, Microsoft Innovation Center will introduce innovative products and services by working together with Japanese companies with cutting-edge technologies and products to operate global business.

Microsoft Innovation Award is honored to venture companiesthat established commercial businesses based on their creative

ideas. For the companies with innovative solutions utilizingMicrosoft technologies, various support including marketing,technological, and global business development, is provided.

Microsoft Innovation Center supports partnersby providing Microsoft resources.

Resources provided by Microsoft Technologies and intellectual properties Pl atforms and products Ad vanced verification environments Wo rld-wide sales/marketing channels Business with Microsoft

IT IndustryWhile the customers' demands get advanced and large, issues to address increase in number,

including intellectual property and interoperability.Today's IT industry is not an easy place to get in as a new comer or realize innovation.

In addition, human resource development has become an important issue in industrial countrieswhere the number of students studying computer science is decreasing.

Looking for a chanceto introduce our

innovative product tothe world market...

By providing its resources through MicrosoftInnovation Center, Microsoft, with its partners,contributes to the IT software industry in Japan.

Need a large-scaleverification environmentto ensure the quality of

our product...

Need an advancedand large-scale

IT environment for R&D...

Despite great ideas,not enough capacity to

develop them intoproduction...


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Microsofts EngagementsThrough Microsoft Innovation Center, Microsoft supports partners by providing Microsoft resources.

Domestic IT Industry

(Software Vendors, Hardware Vendors, System Integrators)

GlobalBusiness

Start-UpCompanies

Honoring outstanding IT venture companies

Various Programs

Microsoft BizSpark Network Partners research institutions

MicrosoftResearch

Microsoft'sBusiness Partners

and Channels

MicrosoftCorporation

MicrosoftDevelopment

Co., Ltd.

Facilities (servers, network, storages)

Microsoft Innovation Center Alliance Organizations

City of Sapporo, Gifu Prefecture, City of Asahikawa

Early Adaptation Support

Development support and use of solutionverification environment (up to one month)Technological and marketing support

(in corporation with local governments)

Human Resources DevelopmentSupport Program

Support and resources for humanresource development

IP License Program

Providing IP(intellectual property) license

Quality Assurance Program

Support for application interoperability verification

Interoperability Program

Establishment and verification of interoperability/connectivity

Platform Support Program

Use of advanced development/ verification environment

Technology InnovationProgram

Support to realize great ideas

Offering various trainingcourses

Offering the integrated developmentenvironment for start-up companies(with no charge)

Microsoft Innovation Center aims at contributing IT software industry in Japan by supporting software/

hardware vendors, system integrators, universities, and entrepreneur with creative ideas, as well as individuals

and organizations challenging global businesses.


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Support Programs for Start-Up and IT Venture Companies

Microsoft BizSpark Microsoft BizSpark is a program to offer Microsofts integrated development environment and software to design, development, testing, and demonstrationfor new IT venture companies, sole proprietors and entrepreneurs aiming to incorporate their businesses for three years with no charge.

Period: Three years after joining BizSpark ProgramFee: None ($100 at the end of the program; no extra charge to cancel the membership)

Target Those who Aggressively develop software-based products and/ or services that are at the core of the current business (or plannedbusiness)

Unquoted companies

Less than three years since the establishment of the business; or soleproprietors or entrepreneurs aiming to incorporate their business

Those who have original domains

Those who own Web sites with their business outline (or business plans)

EligibleApplicants

Entrepreneurs

For more information refer to Microsoft BizSpark Web site at http://www.microsoft.com/japan/mscorp/mic/bizspark/ (Japanese)

Microsoft Innovation AcademyMicrosoft Innovation Academy is a free training program to offer the latest technological information as well as a wide variety of business information.It also offers various seminars and events relating business and new technologies.For developers, it offers information and trainings relating to the latest Microsoft technologies. For IT venture company owners and entrepreneursaiming to incorporate their businesses, it offers business information and hands-on trainings for business operation.

Target Business Course: Business owners and entrepreneurs aiming toincorporate their businesses

Technology Course: System developers and administrators usingMicrosoft technologies

EligibleApplicants

Entrepreneurs

Independent software developers

Universities, research institutions

For more information, refer to Microsoft Innovation Academy Web site at http://www.microsoft.com/japan/mscorp/mic/seminar/ (Japanese)

Early Adaptation SupportThis Program is designed to support companies to adapt the latest technologies including Windows 7 and Windows Azure. The program memberscan use the veri cation environment and facilities at Microsoft Innovation Center (Otemachi Technology Center) and receive development support(up to one month)

Target Companies planning for early adaptation of the latest Microsoftplatforms

EligibleApplicants


Programs Offered by Microsoft Innovation Center By providing Microsofts resources, Microsoft Innovation Center will support Microsoft partners.

1 Technology Innovation Program The Technology Innovation Program offers technologies and veri cation facilities at Microsoft Research, Microsofts main R&D lab, as well asMicrosofts global business partner channels. This program supports realizing technological elements and ideas in those elds such as HPC(High Performance Computing), data mining, and robotics, to business development in Japan and in the world market.

Target Those who plan to develop new products

Those who want to utilize existing technologies andcomponents

Those who want to introduce their products and services to theworld market

EligibleApplicants

Entrepreneurs


Universities and research institutions


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2 Interoperability ProgramThe Interoperability Program offers licenses of various protocols and data formats used by Windows and other Microsoft products andapplications to connect and communicate with each other, as well as environments required to verify connectivity and interoperabilitybetween such services and applications.

Target Those who need to verify connectivity and interoperability

between Microsoft products including Windows and othersolution partners.

Those who plan to develop new products based on connectivityand interoperability.

Eligible

Applicants


System integrators

3 Quality Assurance ProgramThe Quality Assurance Program offers support from Product QA Management Team to verify the integrity and compatibility between thepartners application products and Microsofts new products under development.

Target Those who need support to verify the integrity andcompatibility with Microsofts enterprise products intended inthis program.

EligibleApplicants


4 Platform Support Program The Platform Support Program offers software/hardware environments required to realize and verify the cutting-edge ideas in the elds of enterprise, mission-critical, and HPC for MIC af liates and partners.

Target Those who need advanced hardware environments for productdevelopment and veri cation.

Those who need Windows platforms and advanced hardwareenvironments to run Windows platforms for scienti c/ technological calculations and research.

EligibleApplicants

Entrepreneurs



5 Human Resources Development Support Program The Human Resources Development Support Program, aiming to develop human resources in the IT industry, provides Microsoft InnovationCenters af liate organizations with various contents to support human resources development and software business generation (technology,business operation, marketing, etc.). It also offers support to foster training instructors. In addition, with internships from Microsoft InnovationCenters af liate organizations, participants can improve their skills in the practical production environment.

Target Those who need support for migration to Microsoft platforms EligibleApplicants

Entrepreneurs



6 IP License Program

Microsoft actively makes its intellectual properties (IP) available to the public and offers related licenses. In addition to the use within theprograms above, IP licenses alone can also be obtained. These technologies include various ndings at Microsoft Research, protocolspeci cations developed by Microsoft product development teams and used in Microsoft products, and other libraries.

Technologies

Microsofts research department has been conducting a number of research projects to contribute directly to current software andbusiness solution development, as well as other research in cutting-edge technologies and innovations.By licensing its technologies, Microsoft helps to reduce costs and development cycles in realizing ideas and development of requiredtechnologies.

Protocols

Microsoft discloses technological speci cations of various protocols used by Microsoft products, including Windows clients, servers,

Exchange Servers, and offers licenses and technological support.Using these protocols enables interoperability with various services including authentication services, printer services, and directoryservices on Windows servers. For these licensed technologies, there is no limitation on the target platforms.


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Innovations Enabled by using IP Licenses

Applications

ClientsPrinters

Non-Windows OSor Other Applications

WindowsServers Co nnectivity betwee n users, data, applications, and systems

Support for the st andard Identi fy the needs of interoperabili ty and bu ild solution s

Compatibility with various platform s Enable seamless integratio n Complete solutions for cu stomer s

Capt ure ne w business oppor tunities Expand the ta rget customer segments Enter into ne w mark ets

Interoperability

Product Improvement

Business Development and Growth

Target Those who plan to use IP (intellectual property) owned byMicrosoft for their research and development

EligibleApplicants

Entrepreneurs



FacilitiesMicrosoft has been making efforts to improve the quality of product development, deployment, and operation.In particular, Microsoft provides the Technical Adaptation Program (TAP) that helps customers deploying Microsoft products verify the productsbefore actual deployment, Proof of Quality Veri cation Program (PQVP) that enables veri cations by building the test environments based on thevarious customers deployment and operation scenarios, and other pre-deployment veri cation programs to verify sizing and functionality beforeproduct deployment.Microsoft Development Department holds one of the largest development and veri cation facilities in Japan at the Microsoft Otemachi TechnologyCenter* (Chiyoda Ward, Tokyo). The Center can meet demanding hardware requirements in highly sophisticated areas including mission criticalsystems, HPC (High Performance Computing), and interoperability.The Microsoft Innovation Center will make this facility available for partners to support a wide range of veri cations, and offer a variety of programsto utilize these facilities.

Microsoft Innovation Center

* The facility consists of over 350 serversincluding 48-core and other systems, over300 workstations, over 500 TB SAN, iSCSIstorage environments, a 10G network,FCoE-enabled switch, and equipmentenabling WAN environment emulation -- allof these are regularly updated with the latestequipment.


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eportMicrosoft Innovation Center Report 2009-2010

vol.5 Microsoft Innovation Award 2009;Outstanding Performance Winners Solutions Presented at TechEd Japan 2009

vol.6 Aizu IT Summer Forum 2009

vol.7 Sapporo Innovation Day 2009

vol.8 Microsoft Innovation Day 2009;Best Commercial Business Award Announced at Microsoft Innovation Day 2009


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eport August 26th - 28th, 2009,TechEd Japan 2009

Microsoft hosted TechEd Japan 2009, one of its largest global technicalconferences, at Paci co Yokohama from August 26th to 28th. Thewinner companies of Microsoft Innovation Award 2009 exhibited theiraward winning solutions at Showcase (exhibition booths). Like previousyears, the Best Commercial Business Award winner would be selectedbased on the votes cast by TechEd participants and all Microsoftemployees.

Five Companies Pass Tough Screening:Microsoft Innovation Award 2009As in previous years, the Microsoft Innovation Award 2009 will be heldto give awards to software that spurs technical innovation. ManyJapanese IT venture companies that are developing (or planning todevelop) businesses using Microsoft technologies entered their creativesolutions.

Because BizSpark, a support program for newly-established ITventure businesses, started last November, said Shunichi Kajisa (CTO,Microsoft Co. Ltd, Japan), we are pleased to see the widening range of

IT companies using Microsofts programs. And we have higher qualitysolutions that applied for the Microsoft Innovation Award this year. Theve outstanding performance winner companies that we introduce

today were selected after a strict review process and provide inventivesolutions.

Microsoft Innovation Center Report 2009-2010 vol.5Microsoft Innovation Award 2009; Outstanding Performance Winners Solutions

Presented at TechEd Japan 2009

These outstanding performance winner companies exhibited theirsolutions at TechEd Japan 2009, one of the largest global technicalconferences hosted by Microsoft. In addition to holding the MicrosoftInnovation Award 2009 Final Review, an extensive display of winningsolutions was featured at the Microsoft Innovation Award 2009Showcase exhibition booth. Throughout the event, large numbers of TechEd participants visited the Showcase between sessions and duringbreaks, examining each companys solution with interest.

TechEd Participants and Microsoft Employees Select the Most Innovative SolutionAs in previous years, the Microsoft Innovation Award Best CommercialBusiness Award is selected based on votes cast by participants in

TechEd Japan 2009 and all employees of Microsoft.Many TechEd participants attended the Microsoft Innovation

Award 2009 Final Review despite the fact that the review was heldduring the lunch break immediately following the keynote session onAugust 26th. Each company gave a 5 minute presentation to TechEdparticipants, the press, and Microsoft employees.

Were very excited to see which solution will be selected for theBest Commercial Business Award. We hope youll ask a lot of toughquestions, commented CTO Kajisa. A lively question and answer sessionresponded to his words. Amid this discussion, each company managedto introduce the unique features of their solution within the allottedtime.

On that day, Akihiro Oba (General Manager, Developer & Platform

Evangelism, Microsoft Co. Ltd., Japan), who had just nished the keynotesession, also visited the exhibition booths with Kajisa. Stopping at eachbooth, Oba listened to descriptions of each solution.

No matter which one you look at, these are all really wonderfulsolutions. All the projects re ect a unique market awareness and havetaken many kinds of development into account, commented Oba,When projects of this level are brought together, it is natural that the

judges have a tough time making a selection. All of these projects areequally quali ed for the Best Commercial Business Award.

The Five Winner Companies That Received Awardsfor Outstanding PerformanceA number of high quality solutions were nominated for the MicrosoftInnovation Award 2009. The solutions presented by each company wereso compelling that both Kajisa and Oba far exceeded the time allottedin their schedules to visit the exhibition booths. In all the solutions,Microsoft technologies were effectively used to bring each innovativeidea into reality.


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Participant Companies Acknowledge Mutual

Achievement, Pledge to Advance JapaneseInnovationAfter the Microsoft Innovation Award Showcase, a fellow banquet washeld for the ve winner companies and Windows + Services Consortium(wipse) (http://wipse.jp/, Japanese). Kozo Hizume (Tosho ComputerSystems Co.,Ltd. Strategic Planning, Of cer) gave opening remarks onbehalf of wipse Chairman Akira Matsukura (President, Tosho ComputerSystems Co., Ltd).

wipse is an abbreviation of Windows + Services Consortium, acommunity that promotes development of many kinds of businessesand services using Microsoft Windows Azure platforms, explainedHizume, We welcome everyone to join wipse. Using this kind of community for exchange, we can expand business while actively

exchanging ideas at the same time.Along with winner companies from previous years, Microsoft

Innovation Center local alliance organizations and Microsoft employees,people from many companies encouraged each winner company in itscandidacy for the Best Commercial Business Award. For participants whouse Microsoft platforms to develop their businesses, this was a primeopportunity to promote their companies.

During the next three days of TechEd, Microsoft will becommunicating information about a variety of topics, including cloudcomputing, user experience (UX), the latest OS, and so on, said ShunichiKajisa (CTO, Microsoft Co. Ltd, Japan), And I think youve already gottena sense of the big changes that are starting to happen in the IT world.Microsoft is a company that provides platforms. We would like to bring

innovation by encouraging you to use the latest technologies effectivelyto make your ideas a reality.Responding to Kajisas address, people

from participating companies activelyexchanged opinions and acknowledged eachothers achievements, while pledging tobring new innovations to life in Japan.

Outstanding Solutions from the Winner Companies

SAN SAN, Inc.Business Card SaaS Link Knowledge

Sky sh, Inc.RealNarrators with JukeDoX

MAGICTUBEWallThrough: An Automated Visual Tracking Solution Based onFace Tracking

LittleIslandSokkly: A Look-Alike Robot That Speaks in Your Voice

OneBe, Inc.TrustDelete

When projects of this level are brought together, it isnatural that the judges have a tough time making aselection. All of these projects are equally quali ed for

the Best Commercial Business Award.Akihiro Oba

(General Manager, Developer & Platform Evangelism, Microsoft Co. Ltd., Japan)


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eportMicrosoft Innovation Center Report 2009-2010 vol.6 Aizu IT Summer Forum 2009September 18th, 2009,The University of Aizu

The Aizu IT Summer Forum, held each year at the University of Aizu, isone of the activities based on a standard agreement between theuniversity, Microsoft Co. Ltd., Japan, and F-COM Co. Ltd. to contribute tothe revitalization of the local IT industry in the Aizu area of FukushimaPrefecture. Microsoft, on the executive committee for the Aizu ITSummer Forum, sent instructors for the forum as it has for the past twoyears. Instructors explained Microsofts cloud computing strategy, whichcenters on Windows Azure.

Aizu Forum to Deliver the Latest IT Information

Marks Third Year Established 16 years ago, the University of Aizu (Public UniversityCorporation), is the rst Japanese university specialized in computerscience and engineering. To tie the latest technology to the promotionof local industry and generation of new industries, the universityestablished the Research Center for Advanced Information Science andTechnology in April of this year, which focuses on three main areas:space information science, local environment and medical engineering.Also in April, at the International Collegiate Programming Contest heldin Sweden, the University of Aizu advanced to the nal round and tooksecond place only to Tokyo University among Japanese universities. Inaddition to these activities, the university has actively been engaged indelivering IT information and social action programs, including PC

Koshien, a nationwide IT contest that the university offers for highschool students.

In order to contribute to the local IT industry, the University of Aizumade a standard agreement in 2006 with Microsoft Co. Ltd., Japan,which operates business all over the world, and F-COM Co. Ltd., which isrooted in and active in the Aizu area. As a part of this agreement, theentities hold the Aizu IT Forum every year.

The goal of revitalizing the IT industry inside and outside theprefecture has met with agreement from both Microsoft and F-COM,said Shigeaki Tsunoyama (Chairperson of the Executive Committee forthe Aizu IT Summer Forum; President, The University of Aizu), And aforum like this one has become possible. The trigger to plan the forumwas one persons suggestion that Aizu might have a better environment

for a forum than Davos, where the World Economic Forum is held. Icertainly wont compare this to the Davos Forum, but our forum is in itsthird year, and I am happy to say that its rmly established now.

The Aizu IT Summer Forum was an all-day meeting focused on thelatest IT technology. After three keynote/special lectures, four sessionswere held in each of three separate breakout meetings: the cloud track,

Web track and venture/local area track. Lecturers from various ITcompanies and research institutions communicated information on thelatest technologies. With many companies and groups listed assupporting institutions and/or sponsors, the forum had a number of attendees from within and outside Fukushima prefecture.

In todays economic situation, there is a call for universities andbusinesses to cooperate in contributing to local regions, said ShigeakiTsunoyama (Chairperson of the Executive Committee for the Aizu ITSummer Forum; President, The University of Aizu), Particularly, there isa demand for the latest information, and in addition to our dailyeducation and research activities, holding a forum like this one is of great signi cance. People active on the front lines of the IT industryfrom within Fukushima, nationally and internationally are here as

lecturers. We hope to successfully establish this forum as a place wherethe exchange of the latest technological information can take place.

Cloud Computing Leads the Way to New Communication PossibilitiesOn the executive committee, Microsoft participates in the Aizu ITSummer Forum and provides lecturers.

Following Shigeaki Tsunoyama (Chairperson of the ExecutiveCommittee for the Aizu IT Summer Forum; President, The University of Aizu), Shunichi Kajisa (CTO, Microsoft Co. Ltd., Japan) took the rostrum.Kajisa, a keynote speaker for three years running, has consistentlydescribed new business possibilities that result from Microsofts effortsin interoperability and Software + Service (S+S).

Im happy to meet with everyone here again, Kajisa started hiskeynote speech, I hope I can continue to stand before you as atechnology of cer and deliver the latest technology information. At the

rst Forum, In addition to the meaning of interoperability, weintroduced Silverlight, a new technology necessary to next generationsystems and to improve the user experience in Software + Services. Lastyear, we introduced clouds, the future direction of Microsoft, and Italked about Microsoft initiatives to create new business opportunity inthe Software + Service sector. This year, I will explain how cloudcomputing leads the way to new communication possibilities.

At the keynote speech, two platforms in the current focus of attention, Windows 7 and Windows Server 2008 R2, were introduced.Windows 7 is the fastest, easiest and safest client operating system (OS)to date. Windows Server 2008 R2 is, on the other hand, a server OS that,while maintaining advanced security, reliability and performance,enables users to streamline work efforts, including access managementand enhanced control, and reduce costs by providing new features foradvanced power management, compatibility with new logic processors,enhanced virtualization functions, as well as a synergistic effect with

Windows 7.In addition to Windows

Server 2008 R2, to cope withthe recent trends of organizations data centertransition, Microsoft plans tooffer Azure ServicesPlatform, a new platform onwhich the data centeroperates in a cloud.


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Right now, Microsoft is operating large and secure data centersaround the world, said CTO Kajisa, So far, Microsofts cloudenvironments provided xed services like Windows Live SkyDrive.From now on, however, Azure Services Platform, including WindowsAzure, SQL Azure and .Net Services, will be provided as a platform.Microsofts data centers would make it possible to provide differentservices to each organization.

Kajisa also spoke about Microsofts efforts towards interoperability.As outlined in the 2006 Windows Principles (Choice, Opportunity andInteroperability), Microsoft has developed each product and servicebased on the interoperability principles (announced in 2008). Theprinciples promised open connectivity to Microsoft products, customerdata portability, support for the standards and l iberal efforts. With AzureServices Platform, Microsoft has made many kinds of developmentlanguages and cross-system interoperability a reality.

Introduction to Windows Azure Seminar Draws AttentionMicrosoft sent a lecturer to the cloud track breakout meeting as well asto the keynote lecture at the Aizu IT Summer Forum. Hiroyuki Watanabe(Academic Evangelist, Academic Connections, Academic EvangelismGroup, Developer & Platform Evangelism, Microsoft Co. Ltd., Japan),from Fukushima Prefecture, explained Windows Azure in detail.

Watanabe rst showed the audience a concept diagram andexplained Microsofts future vision.

What direction will Microsoft, engaged in many kinds of activities,be taking in the future? That answer is here, said Watanabe, We aregoing to provide many kinds of new technologies and platforms tocreate an environment that offers easy-to-use user experiences on anydevice, such as PC, telephone and TV to access services provided in thecloud.

Watanabe explained the merits of cloud computing by comparingit to a transportation system. If someone uses their own car, they cantravel on their own time and on the roads they choose, but they need topay high costs for maintenance and fuel. With transportation systemslike trains or buses, on the other hand, the time and route are xed butthe cost is lower because of its mass usage. The same thing goes withthe vision of Microsofts cloud computing, Microsofts providing datacenters for users would allow costs to be reduced.

Microsoft invested 500 million dollars to construct data centers toprovide Azure Services Platform centering on Windows Azure, and isadding about 10,000 servers every month to its data centers.

Watanabe also emphasized that one of the features of AzureServices Platform is the ability to exibly connect to on-premise(in-house) or other hosting services.

The greatest feature of applications on Windows Azure is,Watanabe continued, its advanced connectivity to applications onon-premise servers and hosting services. For example, the service can beprovided in a cloud, while enabling retrieval of data, including personalinformation, only on the on-premise server. The applications can beplaced in locations based on the needs of the organization.

Expecting the latesttechnological informationcommunicated from a local native,many participants attendedWatanabes breakout session. Sincethe question and answer period didnot nish in the time allotted,Watanabe attended the fellowship

banquet and exchanged opinionswith engineers from many parts of Japan.

Courtesy Call to Aizuwakamatsu City Mayor

September 18th, 2009, Aizuwakamatsu City Hall

During the Aizu IT Summer Forum, Shunichi Kajisa (CTO,Microsoft Co. Ltd., Japan), Nobuaki Nagai (Senior Manager,Business Incubation (LSE), Developer & Platform Evangelism,Microsoft Co. Ltd., Japan) and Takuya Minegishi (Manager,Tohoku Sales Branch, East Sales Region Area Partner BusinessGroup, Microsoft Co. Ltd., Japan) paid a visit to theAizuwakamatsu City Hall and spoke with Mayor Ichiro Kanke(Aizuwakamatsu City).Microsoft representatives reported the many kinds of activitiesMicrosoft has been engaged in, including the Aizu IT Summer

Forum and other efforts with the University of Aizu. Theyexplained that the Aizu IT Nisshinkan team at the University of Aizu will make an entry to Imagine Cup, the worldwidetechnology contest for students. The party also laid out plans tosupport University of Aizu graduates who plan to start businessesin the region.In Aizuwakamatsu City, the employment situation has changeddue to personnel cutbacks and the relocation of semiconductorplants, and land values have fallen drastically. For these reasons,Mayor Kanke commented, A project to revitalize the citysindustry is in the drawing stages, and wed like to include supportfor venture businesses.Currently Microsoft has a partnership with the University of Aizu

to support the IT industry, aiming for 50 companies to employ500 people and create sales of 10 billion yen.The group pledged to work together to further deepen theircollaborative relationship. To con rm this pledge, Mayor Kankenoted Lets create business models that revitalize the local areatogether with proposals from Microsoft.

The greatest feature of applications on Windows

Azure is its advanced connectivity to applications on

on-premise servers and hosting services.Hiroyuki Watanabe

(Academic Evangelist, Academic Connections, Academic Evangelism Group,

Developer & Platform Evangelism, Microsoft Co. Ltd., Japan)


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eportMicrosoft Innovation Center Report 2009-2010 vol.7 Sapporo Innovation Day 2009October 21st, 2009,Sapporo Business Innovation Center

Sapporo Electronics and Industries Cultivation Foundation, whichoperates Sapporo Innovation Center, holds Sapporo Innovation Dayevery year. Microsoft, co-hosting Sapporo Innovation Day 2009, sentinstructors for the event as it has the past two years. The instructorsintroduced the latest information to the local developers and ITmanagers who use Microsoft platforms.

Innovation and Environmental Management Enabled by the New IT Environment Working with Microsoft Co. Ltd. Japan, the City of Sapporo and SapporoElectronics and Industries Cultivation Foundation established SapporoInnovation Center in Sapporo Electronics Center (Atsubetsu, Sapporo,Hokkaido) in July 2007. Since its establishment as a local base for IThuman resource development, this local alliance organization of Microsoft Innovation Center has been engaged in IT industry support

activities such as providing training, technological information andveri cation environments with the latest platforms.

Sapporo Innovation Day is held as a part of the IT human resourcedevelopment activities. Providing an opportunity to experience thelatest technology and learn from a team of lecturers at the cutting edgeof the IT industry, the event draws many participants every year.

The City of Sapporo has supported the IT industry for a quartercentury. During this period, continuous innovations including the rapidadoption of the Internet have spurred the growth of the IT industry,said Tadafumi Inoue (Director General, Economic Affairs Bureau, City of Sapporo), Right now, the future of the economy is still unclear, butinnovation is particularly necessary in times like these. I hope this eventgives many of you here spur for new innovation .

Every year, timely issues are addressed at Sapporo Innovation Day.This years theme is: Innovation and Environmental ManagementEnabled by the New IT Environment.

Recently, environmental concern including global warming hasgrown, and this important issue was among the agenda at the HokkaidoToyako Summit last year. Such environmental issues cannot be ignoredin the IT industry, either, said Toshinori Tsugawa (Executive Director,Sapporo Electronics and IndustriesCultivation Foundation), Todays keynotelecture, sessions and exhibitions alldemonstrate effective technologies thatmake use of existing assets and lowerenergy consumption. I hope you would

keep abreast of the latest trends intechnology, and connect them to newbusiness opportunities.

Cloud Computing to Open New Possibilities for IT EnvironmentsMicrosoft co-hosted Sapporo Innovation Day 2009 and sent lecturers tothe event. Akihiro Oba (General Manager, Developer & PlatformEvangelism, Microsoft Co. Ltd., Japan) took the podium for the keynotelecture.

It has been over 10 years since Microsoft established an of ce inHokkaido. At rst, its activities centered on supporting software salesefforts, but now we are conducting activities to introduce the latesttechonological information in order to assist the people in local ITindustry businesses, noted Oba, We would like to provide moreopportunities like this to accelerate our exchange of information with

you.Cloud computing is an important key to understanding Microsoftsfuture direction. Along with its data center transition, Microsoft will notonly provide Windows Server 2008 R2 as the OS, but plans to offerAzure Services Platform, a new platform that allows data centers tooperate in cloud environments. The keynote lecture illustrated Microsofthas now deployed large-scale and secure data centers around the world.In addition to describing the services to be offered, including WindowsAzure, SQL Azure and .Net Services and their underlying technologies,Oba outlined new business possibilities and discussed real-worldexamples of how partner companies can make use of thesetechnologies.

Microsofts cloud computing environment can work seamlesslywith your Windows Server-based operation environment, continuedOba, As cloud computing becomes popular, the ways the users use itwould diversify, and demand for compatible embedded devices willincrease. And as devices continue to diversify, interface designs that areeasier to understand and operate become very important. For thesereasons, cloud computing is an area in which wed like to see thedevelopers focus their energies on increasing operation ef ciency of servers to reduce costs, as well as on many kinds of new businesschances lying dormant.

Previews of Future Trends: Sessions and Exhibits of the Latest TechnologiesAs Obas keynote lecture implied, the technical sessions at SapporoInnovation Day 2009 covered a wide variety of subjects. Manyparticipants showed high interests to the sessions, including UserExperience, Embedded/Mobile, Developer, IT Manager and Windows 7,because it was clear that these track sessions would demonstrateMicrosofts future direction. The seats for some sessions featuringMicrosoft Evangelists and Microsoft partner companies had been lledout with reservation prior to the day.


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Sapporo Innovation Day 2009 Technical Sessions

UserExperienceTrack

Windows 7 User Experience

Introduction to RIA Platform Silverlight 3 andAuthoring Tool Expression Blend 3

Hiroyuki Kawanishi (Platform Evangelist, Developer

& Platform Evangelism, Microsoft Co., Ltd., Japan)

Embedded/ MobileTrack

Sense the World with Windows 7

Windows Mobile Development: Getting Started

Hiroshi Ota (World Wide Embedded DeveloperEvangelist, UX Technology Engagement, MicrosoftCo., Ltd., Japan)

DeveloperTrack

Development Environment 101: Agile Practice inIntegrated Development Environment

Development Environment 102: Agile Practice inTeam Development Infrastructure

Tomoharu Nagasawa (Evangelist, DeveloperTechnology Engagement Group, Microsoft Co.,Ltd., Japan)

IT ManagerTrack

Creating a Live Migration Environment withWindows Server 2008 R2 Hyper-V 2.0

Virtual Desktop Infrastructure Enabled byWindows Server 2008 R2 and App-V

System Centers Integrated Management of Virtual Environments to Change the Operation

Osamu Takazoe (Evangelist, IT Pro TechnologyEngagement Group, Microsoft Co., Ltd., Japan)

Windows 7Track

Windows 7 Hands-On Seminar 1:BitLocker and XP Mode

Windows 7 Hands-On Seminar 2:User Experience

Satoshi Higashida (JJS Hokkaido Inc.)

Sapporo Innovation Day 2009 also had an exhibition introducingthe latest technologies. With Windows 7 to be released for retail on thefollowing day, Microsoft demonstrated Microsoft Surface, the basis of Windows 7 and its touch interface. In addition, Microsoft Innovation

Award winners Knowlbo Corporation (2007 Award winner) and SANSAN, Inc. (2009 Award winner) demonstrated their winning solutions intheir exhibition booths.

Fumio Ueda (Mayor, City of Sapporo; Administrative Director,Sapporo Electronics and Industries Cultivation Foundation), who had ameeting with Microsoft staff on the same day, visited SapporoInnovation Day 2009. With a great interest, Mayor Ueda experienced thelatest touch interface as well as listened eagerly to the demonstrationsof the Microsoft Innovation Award winning solutions.

Courtesy Call to Sapporo City Mayor

In the afternoon on the same day of the event, Fumio Ueda(Mayor, City of Sapporo) met with Akihiro Oba (General Manager,Developer & Platform Evangelism, Microsoft Co. Ltd., Japan) andother representatives from Microsoft Co. Ltd., Japan and SapporoInnovation Center.Microsoft representatives reported on the local IT industrysupport activities that Microsoft has been engaged in, includinghuman resource development programs at Sapporo InnovationCenter. The City of Sapporo and Microsoft Co. Ltd. Japanreaf rmed their mutual concern to continue to expand the IThuman resource base.

To depart from the subcontracting structure common in thelocal IT industry, Mayor Ueda asked, wont it be important tocontinue aggressive human resource development activities? Tothis question, Oba replied Since the IT industry in Sapporo havea proven track record, were getting a good response from theactivities we have conducted so far. We will continue to work onto provide the latest information so that local industry can beamong the rst to break into new areas. The parties con rmedthat their collaborative relationship centering on SapporoInnovation Center is set to continue.

Innovation is particularly necessary in times like

these. I hope this event is a spur to new innovation for

many of you here.Tadafumi Inoue

(Director General, Economic Affairs Bureau, City of Sapporo)


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eportMicrosoft Innovation Center Report 2009-2010 vol.8Microsoft Innovation Day 2009; Best Commercial Business Award Announced at Microsoft Innovation Day 2009

December 1, 2009,Tokyo Conference Center Shinagawa Grand Hall

In its third year, the Microsoft Innovation Award 2009 ceremony washeld at Microsoft Innovation Day 2009.Shunichi Kajisa (CTO, Microsoft Co. Ltd., Japan) and Akihiro Oba(General Manager, Developer & Platform Evangelism, Microsoft Co. Ltd.,Japan) announced the Best Commercial Business Award. They held apress conference on the same day, introducing two new strategies tosupport venture businesses: Innovation Academy, and the start of EarlyAdoption Support Programs.

Partners Came Together Who Contribute to Domestic InnovationMicrosoft Innovation Day 2009 is an IT conference based on thekeyword innovation, providing a place to gather information and build

networks for IT venture companies who utilize Microsoft technologiesfor their businesses. The third conference had over 200 applicants,including IT venture companies and many others involved in creatinginnovation nationwide.

We had many people participate in todays event, said ShunichiKajisa (CTO, Microsoft Co. Ltd., Japan), those who would like to startnew businesses, start-up companies that have just started business, ITventure companies, and our partners who support venture companies. Iam certain that all of you here support todays domestic IT industry andhold the key to the future of the industry. I hope this event is fruitful foreveryone here to gather new information and expand your businessnetworks.

Based on its mission, to help people and businesses around the

world realize their full potential, Microsoft has long been engaged in itsCorporate Citizensip activities. Microsoft Innovation Day 2009 is held asone part of Microsofts IT Venture Program to vitalize local areas andsupport IT industry. The event is an opportunity to meet the supportingbusinesses, public alliance organizations, network partners andparticipating businesses of Microsoft BizSpark, Microsoft InnovationCenter local alliance organizations (Gifu, Asahikawa, and Sapporo), andall Microsofts domestic and international partners in one place.

Since Microsoft was founded in 1975, our most importantpartners have been the developers. By working together withdevelopers, many kinds of innovations were born, which enabled manyof our customers to make use of IT, emphasized Kajisa , If you lookback through our history, venture businesses have created innovation

particularly when we were in economic climates like the present.Microsoft will not reduce its budget for corporate citizenship activitiesand will continue to make every effort to support you.

For Insights on the Future Direction of Technology and BusinessMany participants attended Microsoft Innovation Day not only for theMicrosoft Innovation Award Best Commercial Business Award ceremony,but to hear the keynote speech about technology and business.

At this year s technology session, Akihiro Oba (General Manager,Developer & Platform Evangelism, Microsoft Co. Ltd., Japan), who justreturned from Professional Developers Conference (PDC) 2009 in theUnited States, introduced Microsofts latest technological trendsincluding cloud computing. As announced at PDC 2009, Microsoft plansto start providing Windows Azure in January 2010.

Cloud computing is a very important keyword to understanding

the future path of IT, spoke Oba, However, when we say cloud,everyone tends to focus only on cost savings, but this is not really thebest merit to consider. When you think about the users who actually useit, an easy-to-use user experience is a must. To those businessesconsidering adopting this technology, what is important is creating anenvironment of coexistence, in which the right people in the right jobscan make use of the clouds and on-premise servers. For the developers,working in familiar and integrated development environments is ideal.Microsoft is carefully considering all of this, and will provide aneasy-to-use cloud computing environment for all the users, businessesand developers.

In his session, Oba also introduced two other services that werepresented at PDC 2009: Microsoft Pinpoint, which is a marketplacewhere applications and services are sold online; and code-namedDallas, a new data provider service that delivers giant data sets held byorganizations such as government, NPOs, and businesses for free or withfees. Oba outlined that using these services provided in a cloud can leadto new business opportunities.

In his business-focused keynote speech, Masaki Yoshida (President,Akinai Research Institute), one of Microsoft BizSparks network partners,took the podium. His lecture, entitled, TheEntrepreneur The Shortest Route toBusiness Success, outlined the mentalpreparedness and strategies of anentrepreneur, and was interspersed withstories of his own experiences and true-to-life business examples. Yoshida encouragedthe many participants to use this event toexpand their business networks.

Microsoft Innovation Award 2009: Best Commercial Business Award Following the keynote addresses, the winners of Microsoft InnovationAward 2009 were introduced. Microsoft Innovation Award is honored tocompanies that provide groundbreaking solutions based on originalideas developed into businesses. In 2009, ve companies receivedawards for outstanding performance. The Best Commercial BusinessAward was presented to one company in front of a large audience of participants.

The Microsoft Innovation Award 2009 Best Commercial BusinessAward was presented to OneBe, Inc.s TrustDelete, a solution that allowsa user to remotely delete data stored in his/her stolen or lost computer.


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15

I would like to thank our employees, who developed

speci cations for what I often came up with by intuition.

I also would like to thank everyone at Microsoft who

organized this event and honored us with this award.Takashi Kato

(President & CEO, OneBe, Inc.)

This is the rst time that our company won a prize like this,commented Takashi Kato (President & CEO, OneBe, Inc.), First, I wouldlike to thank our employees, who developed products for what I oftencame up with by intuition. I also would like to thank everyone atMicrosoft who organized this event and honored us with this award. Ilook forward to working together with other Outstanding Award winnercompanies here to advance development even further.

Kato received a trophy and cash award of 1 million JPY presentedby Shunichi Kajisa (CTO, Microsoft Co. Ltd., Japan) and Akihiro Oba(General Manager, Developer & Platform Evangelism, Microsoft Co. Ltd.,Japan).

This year we had a good lineup of many more solutions thatconnected more to business, and the selection process took some time,noted Kajisa, We expect even greater developments in the future fromOneBe, Inc. and the other winner companies based on their outstandingperformance.

Microsoft Innovation Award 2009 Best CommercialBusiness Award

OneBe, Inc.

TrustDelete is a unique data protection solution that allows a userto remotely delete data when the PC gets lost or stolen. Forgreater convenience and security, it is available in ASP andin-house server versions.

[Microsoft technologies used] Windows Server, Windows 7,Windows Mobile 6.1, SQL Server (support) Windows DesktopSearch, Windows Azure (support in near future).

New Efforts to Accelerate IT Venture Company

SuccessKajisa announced two new Microsoft programs that support IT venturesin both his speech and at the press conference held on the same day.Currently Microsoft offers four programs: Microsoft BizSpark to supportstartup businesses; the IT Venture Support Program to support electedcompanies in cooperation with local governments; Microsoft InnovationAward to commend outstanding IT venture companies; and MicrosoftPartner Network to support partner companies that use Microsofttechnologies. In addition to these, the two new programs; InnovationAcademy and Early Adoption Support Program, will be offered fromJanuary 2010.

Innovation Academy is a free training program which provides thelatest technological information as well as business information relating

to starting new business. The program will go beyond introducingtechnological information to providing practical training for developersand business managers.

Early Adoption Support Program is a program to supportcompanies planning to adopt the latest technologies including Windows7 and Windows Azure. At Microsoft Innovation Center at OtemachiTechnology Center, the program offers environment facilities for

veri cation, as well as development support (up to one month).

Until now, we have held technology seminars, but many venturebusinesspeople have asked us to hold seminars related to business aswell, said Nobuaki Nagai, (Senior Manager, Business Incubation (LSE),Developer & Platform Evangelism, Microsoft Co., Ltd., Japan), InInnovation Academy program, we are preparing a wealth of business-related information, including business plans, nancial plans, humanresource strategies, and nancial management. With the addition of thetwo new programs, we will focus on providing information that guidescompanies from driving innovation to succeeding in a venture business.

Microsoft Innovation Day 2009 Overview

Introduction of Microsoft Innovation Award 2009 Best

Commercial Business SolutionMicrosoft Session The Possibilities of Microsoft TechnologyAkihiro Oba (General Manager, Developer & PlatformEvangelism, Microsoft Co. Ltd., Japan)

Keynote Speech: The Entrepreneur The Shortest Route toBusiness Success Masaki Yoshida (President, Akinai Research Institute)

Closing SessionShunichi Kajisa (CTO, Microsoft Co. Ltd., Japan)

Presentation of Microsoft Innovation Award 2009 BestCommercial Business Award

Networking Fellowship Banquet

After Microsoft Innovation Day 2009, participants, networkpartners, alliance organizations and Windows + ServicesConsortium members held a fellowship banquet. In addition tocongratulating the Microsoft Innovation Award Best CommercialBusiness Award winners and celebrating the events success,attendees showed their appreciation to the speakers who had just

nished sessions.As the Keynote speaker Yoshida (CEO,Akinai Research Institute) emphasizedthe importance of communication inhis lecture, the fellowship banquet wasfull of attendees who enthusiasticallyexchanged opinions about energizing

the IT industry until deep into thenight.


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Microsoft Innovation Award 2009Best Commercial Business AwardMicrosoft Innovation Award (MIA) is a program to honor venturecompanies that have established commercial businesses on thebasis of innovative ideas, and to assist them in achieving marketexposure, providing them with technological support and helpthem to develop their businesses globally. The Award has beenestablished since 2007, and in its third year, the solutions of vewinner companies were selected to receive awards for outstandingperformance from among venture companies developing (orplanning to develop) businesses based on innovative softwareusing Microsoft technologies.

CompanyPro le

Address [Main of ce] 3F Shinjuku Oak Building 2-16-15 Yoyogi, Shibuya-ku Tokyo 151-0053

CorporateInformation

[Founded] May 2006 [Capital] 17,000,000 JPY

Contact [Phone] 03-6909-0305 [URL]http://www.onebe.co.jp/en/product_en.html [FAX] 03-6909-0698

[For more information] http://www.onebe.co.jp/en/request_en/contact_en.html

ServiceSummary

DeploymentAreas

Computer security-related product development and sales

Customers Corporate and individual computer users

SpecialtyAreas

Software development on Windows and Windows Mobile platforms Development in Internet environments

Product development to prevent computer information leaks

OneBe, Inc.

TrustDelete

Solution Summary

[URL]http://www.onebe.co.jp/en/trustdelete20_en.html

TrustDelete is a unique data protection solution that allowsusers to remotely delete data when the PC gets lost or stolen.For greater convenience and security, it is available in ASP andin-house server versions.

[Microsoft technologies used] Windows Server, Windows 7, WindowsMobile 6.1, SQL Server (support) Windows Desktop Search, Windows Azure(support in near future).

Board MemberPro le

Takashi Kato President and CEO

Well makeprotectionagainstinformation leaks more intelligent byenabling our products to work withBitLocker drive encription technology andDesktop Search in Windows 7. TrustDeletewill support Azure, and by utilizing cloudtechnologies, it will support emergencyfile salvation for deletion.

BestCommercial

BusinessAward

PC with TrustDelete 2.0 installed

Management Server

Administrator

Deletecommand

Deletecommand

From the configurationscreen or mobile phone

Deletedata

Hidedata

Remotely delete sensitive data stored in stolen or lost PC to prevent data leak

TrustDelete allows to delete data on the stolen or lost PCs.The administrator can delete the sensitive data by simply issuing a

command to the management server from his/her PC or mobile phone.

Internet


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17

Microsoft Innovation Award 2009 Best Commercial Business Award

CompanyPro le

Address [Main of ce] Nihon Senshokukaikan 4F, 4 Banchi, Yonban-cho Chiyoda-ku Tokyo 102-0081

CorporateInformation [Founded] June 2007 [Capital] 143,600,000 JPY

Contact [Phone] 03-6821-0033 [URL]http://www.33i.co.jp (Japanese) [FAX] 03-6679-6945

[For more information] https://sansani.securesites.com/inquiry/ (Japanese)

ServiceSummary

DeploymentAreas

SaaS-type CRM services for business entities. Based on the concept Changing business cards into acorporate asset, SAN SAN, Inc. aims to expand the range of business possibility by digitalizingbusiness cards on the Web and making social networks visual.

Customers Corporate businesses. Ful lling the needs of administrative level employees handling clientinformation management and administrative management duties, operation managers, and salesrepresentatives. In the 18 months since the company started offering the service, it has been adoptedby over 250 companies, from major trading companies to small-to-midsize businesses in a widevariety of business categories.

SpecialtyAreas

Enterprise Web applications using .NET

CompanyPro le

Address [Main of ce] 185-7 Miyukigahara-machi, Utsunomiya-shi Tochigi 321-0982


[Founded] September 2005 [Capital] 10,000,000 JPY

Contact [Phone] 050-3535-0940 [URL]http://www.sky sh.co.jp/english/index.html [FAX] 028-664-0681

[For more information] http://www.sky sh.co.jp/english/inquiry/index.html

ServiceSummary

DeploymentAreas

In-house software development, sales and support (screen reader software FocusTalk, narratorsoftware JukeDoX, RealNarrators with JukeDoX)

Customers RealNarrators, JukeDoX (Corporate package): general corporations FocusTalk, JukeDoX (Individual package): consumer end users, persons with disabilities, senior

citizens, foreign nationals

SpecialtyAreas Accessibility (Screen Reader) technology: MSAA, UI Automation, DOM, MSHTML, etc. Open XML technology: Open XML, .Net Framework, etc.

SAN SAN, Inc.

Sky sh, Inc.

Outstanding Award

Outstanding Award

Business Card SaaS Link Knowledge

RealNarrators with JukeDoX

Solution Summary

[URL]http://www.33i.co.jp/linkknowledge/index.html (Japanese)

In addition to being an important to record-keeping and management of businesscards in business activities, Business Card SaaS Link Knowledge is a SaaS-type newgeneration solution that establishes a business card-centered CRM & SFA system.

[Microsoft technologies used] A wide variety of Microsoft technologies are used, including ASP.NET AJAX for Web applications and ClickOnce for business card input/scan AP.

Solution Summary

[URL]http://www.sky sh.co.jp/rn/index.html (Japanese)

Using a synthetic voice, RealNarrators automatically reads out the contentof a PowerPoint 2007 slide notes during the slide show. It can alsoautomatically generate subtitle text or create a slide show le (.ppsx).

[Microsoft technologies used] With Open XML technology employed, can integrate with

PowerPoint 2007.

Board MemberPro le

Chikahiro Terada President and CEO

We manage tokeep our competitive advantages by usingMicrosoft technologies. We expectMicrosoft to continue to be thetechnology leader in the future.

Board MemberPro le

Masanaga Otsuka President

By employingtechnology with excellent interoperabilitysuch as Open XML and .Net Framework,our development work was conductedsafely and efficiently. BizSpark is also aprogram with huge merits for venturecompanies.


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Microsoft Innovation Award 2009 Best Commercial Business Award

CompanyPro le

Address[Main of ce] Design Lab 11, 7F Design Center Building, Nadia Park, 3-18-1 Sakae, Naka-kuNagoya-shi Aichi 460-0008


[Founded] April 2006

Contact [Phone] 052-526-5070 [URL]http://www.magictube.com/ (Japanese) [FAX] 052-526-5071

[For more information] [email protected]

ServiceSummary

DeploymentAreas

In addition to system development of RIA, information systems, and embedded systems, the companyis putting effort into unique user interface development. The resulting technologies are embedded inin-house products as well as provided externally.

Customers Product manufacturers in Medical/Industrial industries; system product manufacturers; IT vendors;Web design/production companies.

SpecialtyAreas

User interface design for RIA development and its underlying technologies of 2D and 3D graphics.Also, unique ideas on incorporating the interaction between the physical and human senses intosoftware.

CompanyPro le

Address [Main of ce] 5-6-24 Nishiki-cho Warabi-shi Saitama 225-0005


[Founded] July 2008 [Capital] 7,500,000 JPY

Contact [Phone] 050-8002-4835 [URL]http://www.littleisland.biz/ (Japanese) [FAX] 050-8002-4835

[For more information] [email protected]

ServiceSummary

DeploymentAreas

To increase the general publics recognition of its robots, the company is expanding into the highlyvisible entertainment sector, and plans to unveil a robot that can contribute to the social welfaresector.

Customers Intended as high-end gifts in rollouts in the entertainment sector. Retail outlets targeted to use robotsto attract customers.

SpecialtyAreas

Development of arti cial intelligence to autonomize robots with voice recognition, voice synthesis,sensor and motor control, and so on

MAGICTUBE

LittleIsland, Inc.

Outstanding Award

Outstanding Award

An automatic visual tracking solution based on face tracking WallThrough

A look-alike robot that talks in your voice Sokkly

Solution Summary

[URL]http://www.magictube.com/wallthrough/ (Japanese)

An interactive wall product that allows the user to see distant rooms as if they were just on the other side of a window. In addition to interactive real-time collaboration,it can also be used for startlingly high quality playback of video content.

[Microsoft technologies used] WPF, Windows Media Services, Windows XP Embedded, Visual

Studio 2008

Solution Summary

[URL]http://www.littleisland.biz/japanese/products_sokkly_AI.htm (Japanese)

Sokkly is a cute stuffed toy-type look-alike robot, made usingphotographs of the subject individual and recordings of his/her voice.Arti cial intelligence allows Sokkly to recognize human voices, detect ahuman presence and talk in its subjects voice, and dance.

[Microsoft technologies used] SDK: Visual Studio / Voice Recognition : MicrosoftSpeech SDK

Board MemberPro le

Masato Mukai President

The greatestmerit of Micrsofttechnology isthat it providesvery high development productivity,including system coordination betweenWeb services and databases, and anabundance of compatible peripheraldevices. As well as WallThroughs basictechnology development, we believe itwill contribute greatly to adoptionactivities in the future.

Board MemberPro le

Hiroaki Koike President

The merit of Visual Studio isits wide range of software that provides APIs on Windowsplatform. Thanks to this, we were able toget development done in a short timeand keep costs low. Also, BizSparkprogram offered us the developmenttools and technical support we needed.


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Just the Facts (Excerpts from achievements in scal year 2009*)Programs Offered by Microsoft Innovation Center

Interoperability ProgramFor partners developing business solutions that allow interoperability of various data using Microsoft technologies, includingWindows, this program offers environments to verify interconnectivity and interoperability of services and applications. About 300companies participated in this program through Microsoft Innovation Center last year.

Technical Innovation ProgramTargeting a large number of customers, Microsoft Innovation Center has provided support to migrate partners solutions toMicrosoft platforms. In other words, Microsoft Innovation Center has, through this program, promoted the partners businesses tohelp them grow.

Education and Training Offered by Microsoft Innovation Center

Developer and IT Professional TrainingIn the last year alone, over 3,300 software developers and IT professionals in Japan took Microsofts training courses.

EmploymentAmong 144 trainees last year, 50 successfully found employment.

Support for Domestic Software Development Companies Offered by Microsoft Innovation Center

Alliance with Domestic Software Development Companies and EntrepreneursMicrosoft Co. Ltd., Japan has established partnerships with approximately 630 software development companies in Japan, andprovided them with various resources including technology, marketing, and business development.

Support for Universities and Educational Institutions Offered by Microsoft Innovation Center

Alliance with Universities and Educational InstitutionsMicrosoft Co. Ltd., Japan has established partnerships with approximately 60 universities and educational institutions, and,

through Technology Innovation Program and Platform Support Program, provided them with various resources from MicrosoftInnovation Center.

Activities of Alliance Organizations/Innovation Centers

Sapporo Innovation CenterSapporo Innovation Center has held over 40 events and seminars including Sapporo Innovation Day. Over 1,000 people in totalparticipated in these events and seminars, and 68 participants obtained MCP (Microsoft Certi ed Professional) certi cation. Inaddition, 8 participants were employed through IT Human Resources Employment Program.

Gifu Innovation CenterGifu Innovation Center has held over 100 seminars and lectures and over 2,000 people in total attended these seminars. GifuInnovation Center also provides training for Institute of Building SOA Components and Assembly in Distributed DevelopmentEnvironment at Softopia, Gifu (NPO).

Asahikawa Innovation CenterAsahikawa Innovation Center has held over 50 seminars and lectures and over 1,000 people in total attended these seminars.Through Asahikawa Innovation Center Human Resources Nurturing Program, 37 participants were employed. In addition,Asahikawa MIC provides Silverlight material creation training for disabled people as part of the grant-aided IT human resourcetraining project of the Ministry of Internal Affairs and Communication.

* July 1, 2008 to June 30, 2009


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Microsoft Otemachi Technology CenterOte Center Building1-1-3 Otemachi, Chiyoda, Tokyo, 100-0004

http://www.microsoft.com/japan/mscorp/mic/English

Regional Microsoft Innovation Center

IAMAS (Institute of Advanced Media Arts and Sciences /

International Academy of Media Arts and Sciences)3-95, Ryoke-cho, Ogaki City, Gifu 503-0014, Japanhttp://www.iamas.ac.jp/index_E.html

Gifu Innovation Center Training RoomSoftopia Japan Dream Core 2F6-52-16 Imajuku, Ogaki, Gifu, 503-0807, Japan

Sapporo Electronics Center1-10, Shimonopporo Technopark 1-chome, Atsubetsu-ku,Sapporo-shi, Hokkaido 004-0015, Japan

http://www.sec.or.jp/elecen/index.html

Asahikawa Research CenterAsahikawa Joint Center

Asahikawa Research Center, 3-1-6 Higashi Ichijo, Midorigaoka,Asahikawa-shi, Hokkaido 078-8801, Japan

http://www.arc-net.co.jp/

MIC Of ce and af liates in Japan

Otemachi1st Square

ImperialPalace

Kamakurabashi

Gokufubashi

T o k y o M e t r o H i g h w a y

G y o u k o S t .

Otemon

Otemachi St.(Chiyoda Line)

Otemachi St.(Mita Line)

Otemachi St.(Hanzomon Line)

Otemachi St.(Tozai Line)

Otemachi St.(Marunouchi Line)


Tokyo St. (JR)

Otemachi1st Square

ImperialPalace

Kamakurabashi

Gokufubashi

T o k y o M e t r o H i g h w a y

G y o u k o S t .

Otemon

Otemachi St.(Chiyoda Line)

Otemachi St.(Mita Line)

Otemachi St.(Hanzomon Line)

Otemachi St.(Tozai Line)



Tokyo St. (JR)

GofukubashiIC

KandabashiICOte Center Bldg.

(receptions at 1st and 13th floors)

E i d a i S t .E i d a i S t .

M a r u n o u c h i N

a k a S t

.

M a r u n o u c h i N

a k a S t

.


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Microsoft Otemachi Technology Center

Ote Center Building1-1-3 Otemachi, Chiyoda, Tokyo, 100-0004Phone: (+81) 03-6860-5650 (Innovation Center reception at 1st oor)

Business Hours: 09:00 - 17:00 (except weekends, holidays, andMicrosoft holidays)For more information, please contact your Microsoft representative.

Microsoft Otemachi Technology Center offers resources required to support the customers entire IT system l ife-cycle. With support from alliancemember companies, it offers full-featured facility environment that enables partners to feel and verify Microsoft products and technologies. Thecenter is engaged in various activities based on the face-to-face support by technology experts with deep knowledge of Microsoft products andtechnologies. Microsoft continues to communicate and work with the customers to offer the best solutions.

Application

Microsoft Innovation Center Administration Of [email protected]

Requirements of Microsoft Innovation Center programs differ from program to program. Please contact us for the programs and/or technical support

of your concern. Our representative will get back to you.To apply Microsoft Innovation Programs

Please contact Administration Of ce for the programs of your concern toobtain the details and instruction to join the programs.

Contact for programs in concern

Instruction to join the programs

Partners Admin Office

To obtain IP licenses

If you know the technologiesPlease ask Administration Of ce for the IP License Agreement Application toreceive the detailed information and instruction for application.

If you would like to investigate for technologies(If the technologies in your concern is not listed in the disclosed informationand if you would like to ask Microsoft to investigate if a license is availablefor non-disclosed technologies) Please ask Administration Of ce for theTechnology Investigation Request. Administration Of ce will get back to youif the technology and its license is available.

Guidance for availability and agreement

Request for the Technology Investigation Request

Request for the IP License Agreement Application

Investigation result and guidance

Partners Investigation

Choose fromthe list

Admin Office

For More InformationWeb sitehttp://www.microsoft.com/japan/mscorp/mic/English

For the latest information, please refer to Microsoft Innovation CenterWeb site.For brochures and other information not disclosed on the Web sites,please contact Microsoft Innovation Center Administration Of ce.

For program requirements and application procedures

For details of intellectual property (IP) such as technologies andprotocols

For IP license agreement

For inquiry about technologies not found in the Web sites

[email protected]

Please send e-mails to the address above about programs and servicesoffered from Microsoft Innovation Center.For product support and questions, please contact appropriate supportcontact.


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