10,000 reasons virtual worlds won't work for you and 10
TRANSCRIPT
10,000 Reasons Virtual Worlds Won't Work for You...
and 10 Good Reasons They Will Rich Mesch & Susan Hendrich,
Performance Development Group
Produced by
August 13 & 14, 2009
301
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 1Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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They Won’t Work for You…10,000 Reasons
10 Reasons They Will
Virtual Worlds
August 13, 2009Rich Mesch and Susan Hendrich
Performance Development Group
2
Who We Are
Second Life
Rich Mesch Susan HendrichProtoSphere
Second Life
ProtoSphere
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 2Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Poll #1:Which of these best defines your job?
I work for…
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Poll #2:Which statement do you most agree with?
I most agree that…
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 3Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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So, what is a Virtual World?
An online, persistent, immersive environment, accessed by multiple users from different locations
Transforms the way teams Collaborate
Provides new and different ways to Learn
Increases the impact of Meetings
Drives meaningful Customer Engagement
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Dwight’s Second Life
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 4Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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In the beginning… there was Second Life
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Reason #9,731Why Virtual Worlds won’t work for you
Naked People
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 5Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Reason #8423Why Virtual Worlds won’t work for you
Your IT department will kill you
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Reason #8033Why Virtual Worlds won’t work for you
The Learning Curve
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 6Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Why Virtual worlds will work for youReason #10
The advent of business-oriented platforms
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Social Networking
Why Virtual worlds will work for youReason #9
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 7Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Collaboration tools
Why Virtual worlds will work for youReason #8
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Simulations
Why Virtual worlds will work for youReason #7
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 8Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Customer Facing Applications
Why Virtual worlds will work for youReason #6
• Customer Communication• Virtual Detailing• Customer Education
• Patient Education• Product/Service Training• Customer Service Environments
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Reason #6259Why Virtual Worlds won’t work for you
Virtual Ghost Towns
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 9Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Virtual Worlds encourage human interaction, instead of replacing it.
Why Virtual worlds will work for youReason #5
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See you on the beach…
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 10Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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The (Before and) After Party
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Poll #3: Based on research, what was the most common use of virtual world platforms?
I vote for…
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 11Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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What are businesses using VWs for?
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Reason #3451Why Virtual Worlds won’t work for you
Your stakeholders think it’s WebEx with Avatars
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 12Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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The Trough of Disillusionment
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They’re 3D and persistent
Why Virtual worlds will work for youReason #4
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 13Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Value of 3D
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Value of 3D
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 14Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Poll #4: Based on research, what was the top reason companies chose virtual worlds over other types of technologies?
They chose VW because…
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Measuring the Impact
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 15Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
Virtual Worlds can save you money…at least for now
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Why Virtual worlds will work for youReason #3
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Goal: get attention and immersion
Your avatar tells people about you and helps build meaningful relationships
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 16Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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People just think it’s cool
Why Virtual worlds will work for youReason #2
Virtual Worlds are cool
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Poll #5: What are the most common challenges companies encounter in adopting virtual worlds?
Most common adoption challenges…
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 17Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Facing the Challenges
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Build a real-life community before you build your virtual community
Why Virtual worlds will work for youReason #1
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 18Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
35
10 The advent of business-oriented platforms
9 Social Networking
8 Collaboration Tools
7 Simulations
6 Customer Facing Applications
5 Virtual Worlds encourage human interaction, instead of replacing it
4 They’re 3D and persistent
3 Virtual Worlds can save you money… at least for now
2 People just think it’s cool
1 Build a real-life community before you build your virtual community
10 Reasons Why Virtual Worlds Will Work for You
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Contact Info
RichMesch
Parmal Bedrosian
SusanHendrich
Susabelle Benelli
Rich Susan
[email protected] [email protected]
http://learningsimulations.blogspot.com/
www.susanhendrich.wordpress.com
Blog
Designing and Managing Learning in 3-D Virtual Worlds and Immersive Environments
August 13 & 14, 2009
Page 19Session 301 – 10,000 Reasons Virtual Worlds Won't Work for You... and 10 Good Reasons They Will - Rich Mesch & Susan Hendrich, Performance Development Group
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Where Will Virtual Worlds Take Us Next?