Maryland Lottery • 1800 Washington Blvd., Suite 330 • Baltimore, MD 21230 • mdlottery.com

Retailer ReportMarch/april 2012

everyone wins with the New MoNoPoLY ™ Game

With the new MONOPOLY™ scratch-off, players aren’t the only ones winning. You can win too! Now through March 19,

2012, every time you settle a book of MONOPOLY™ scratch-offs, you’ll receive an entry into a drawing. At the end of the promotion, 20 retailers will be selected to win the following cash prizes:

$1,000 each Five Winners$500 each Five Winners$250 each Ten Winners

The $5 MONOPOLY™ ticket offers players the chance to win eight $50,000 instant prizes. They may also enter non-winning MONOPOLY™ tickets for five additional $50,000 bonus drawings.

To enter the bonus drawings, players must submit their non-winning MONOPOLY™ tickets at mdlottery.com/Monopoly. Please remind your players to keep their original non-winning ticket. If selected as a winner, the ticket must be presented to claim the prize.

remember, the more books you settle, the more chances you have to win!

T

Your Lottery telephone reference GuideExtrema Lottery Terminal & player activated Terminal (paT) Vending Machine888-427-7568instant Ticket Vending Machine (iTVM)800-820-7406Tel-Sell Scratch-Off Ticket Ordering866-832-1477customer Service at Lottery headquarters410-230-8800 (ask for your sales rep)

?You ask...we answer!retailer Question:Is it ok for my customers to use Lottery ticket stock to write down their numbers?

answer:No. Ticket stock should be used for the express purpose of generating tickets. The unused stock should never be left on your counters as it may pose a security risk. In fact, all unused ticket stock should be promptly discarded in a secure manner, preferably by shredding, to prevent the possibility of its misuse.

Message from the Director:

he last couple of months have been busy ones here at the Maryland Lottery. The Ravens Cash Fantasy Internet promotion came to an exciting conclusion with the final drawings on February 9. Thanks to your hard work the ticket has sold out for the third year in a row.

Now with the launch of the new MONOPOLY™ scratch-off we are looking forward to promoting another ticket which is certain to attract players’ attention. With its classic board game graphics and bonus drawings, the potential for sales is huge.

The new Strike It Rich scratch-off and Orioles promotion is also sure to strike a chord with players. The Lottery is looking forward to partnering with the Orioles once again this year.

As we continue to incorporate innovative products and promotions, we are also working to boost your sales performance with our new SalesMaker™ program. I encourage you to read the article on page 3 of this edition of Retailer Report to learn more about this exciting initiative. And, of course, remember your Lottery representative is always eager to answer any questions about this, as well as inquiries about all of our other Lottery news.

Stephen Martino

In the Spotlight. . .Steady Growth for Quik Mart citgo in annapolis More scratch-offs, more terminal games and more attention to their customers ...Quik Mart Citgo in Annapolis has more than quadrupled their ten-week sales average. Located at 2042 West St., Quik Mart has grown to be the area’s largest Lottery agent. Owners Wan and Sun Kang purchased the store in March 2002. In 2004, their ten-week sales average was $8,000. Now that average is $47,000.

The Kangs have made many changes and upgrades to their Lottery operation since first opening their doors. Their scratch-off selection has grown from 20 to 60 instant facings. Keno and Racetrax were also added to the mix of games, doubling their Lottery business. In addition, the store became an Agent Plus location, further improving sales. Not content to rest on their laurels, the Kangs then added a table and chairs to create an area where customers can sit and enjoy their Lottery play. Throwing their own Keno and Ravens Cash Fantasy parties have also been part of the Kangs’ strategy to draw attention to their Lottery operation.

The Kangs have been very proactive in promoting their Lottery business. It has paid off – literally.

Making a Difference with SalesMaker™ SeminarsLooking to get more from your Lottery sales? Beginning in March, the Maryland Lottery, in partnership with Scientific Games, will hold a series of SalesMaker™ seminars. Designed to increase awareness and drive sales of Lottery products, program topics include: profit per square foot analysis, proper merchandising of instant tickets, winner awareness signage, customer traffic patterns, and “Ask for the Sale” techniques.

The seminar will be led by Jeff Sinacori, Vice President of Retail Development for Scientific Games. Jeff is a former New York Lottery independent retailer who increased sales from $500,000 to over $5 million annually, making his store one of the top-selling Lottery locations worldwide.

“We’re extremely pleased to offer this unique program to our retail partners,” said John Martin, Assistant Director for the Lottery. “Every retailer can benefit from the tips and techniques Jeff shares. We’re looking forward to helping our retail partners increase their return on their Lottery investment.”

Invitations to participate in the SalesMaker™ seminars will be arriving at select retailers soon. If you have any questions, contact your Lottery sales rep today.

the hunt is on for fun & Prizes with the $2 Million Logo huntThis popular promotion is making a comeback. From February 27 through April 1, players who collect all three Lottery symbols (wishbone, circle and starburst) on their terminal tickets can mail them in for the chance to win up to $250,000! Players should also be on the lookout for instant vouchers for up to $10 in free play!

On February 9, 2012, Maryland added another millionaire to the mix. John Menzel from Salisbury was selected from more than 91,000 entries as the $1 million winner from the Ravens Cash Fantasy Internet promotion. Vanessa Williams from White Marsh won season tickets for life (20 years). Other big winners were drawn during the final drawing. For a complete list of winners, visit mdlottery.com/ravens. Thanks for making this ticket a success for the third year in a row!

Lottery Pitches Perfect Game with New orioles PromotionThe Lottery and the Baltimore Orioles will once again join forces with a baseball-themed promotion. The Strike it Rich scratch-off, which launches on April 2, will be at the center of this initiative. The ticket plays just like last year’s Double Play scratch-off, with a $50,000 top prize and additional chances to win on the back of the ticket. Be sure to give players back their non-winning tickets so they can enter them into the second-chance contest for cash and cool Orioles experiential prizes.

ProDuctS aND ProMotIoNS

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New Scratch-offSMarch 5 Launch apriL 2 Launch

check out aLL Lottery scratch-offs with remaining prize information at mdlottery.com/games/scratchoffs

Some retailers have been selected to receive a digital dual jackpot sign for outward-facing display in the store windows. These brightly-lit signs display jackpot amounts for both Mega Millions and Powerball. Current supplies are limited and retailers must meet jackpot sales guidelines to qualify. To see if you qualify, contact your Lottery sales rep.

New Signs Promote Jackpots

Beginning with the March 5, 2012 launch, new instant games will launch on the first Monday of every month, instead of the current bi-weekly deliveries.

changes to Instant Launch Schedule • #734 Fantasy Fortune ($10)

• #736 Platinum Rewards ($20) • #794 Extreme Cash Blast ($20) • #805 Lucky Stars ($1) • #817 Lucky Times 20 ($20) • #830 Bingo Boxes ($3)

• #854 Crown Jewel 7s ($10) • #855 Got Luck ($2) • #858 Double Play ($5) • #861 Money Mania ($5) • #863 Gimme 5 ($5) • #866 Instant 3, 4, 5 ($3)

final claim Dates:Last Date to Claim Prizes: 4/14/12

Big Scratch-off winners!F&W Convenience Ft Washington $1,000,000 Million Money MatchNew Market Mobile New Market $1,000,000 Silver and GoldCrisfield Oceanic Crisfield $250,000 Ravens Cash FantasyKensington Liberty Kensington $250,000 Maximum Jackpot Summers Liquors Upper Malboro $250,000 Instant Cashout D&D Pit N Go #2 Cumberland $100,000 Winner Wishes Soda Pop Shop #6 Baltimore $100,000 Big Money Bingo Bottle & Cork Baltimore $100,000 Green Bucks Shoppers Food Baltimore $100,000 Winner Wishes Warehouse #2299 Roundabout Fine W&S Laurel $100,000 Big Money Bingo Wise Avenue Citgo Baltimore $100,000 Green Bucks Trotters Baltimore $100,000 Winner Wishes 7-11 #21148 Crofton $77,777 Supreme 7’s Aspen Hill LBW Silver Spring $50,000 Tax Free American Convenience Baltimore $50,000 Blackjack Store U-5 Foods Federalsburg $50,000 Amazing 8’s 7-11 #39148 Windsor Mill $50,000 Silver and Gold Highs #010 Mount Airy $50,000 Blackjack Ocean Highway Exxon Cambridge $50,000 Super Gems Mace Liquors Baltimore $50,000 Super Gems Seabrook Exxon Seabrook $50,000 Hot Hand North Gate B & W Silver Spring $50,000 Triple Payout Big Pool AC&T Big Pool $50,000 Nutcracker Cash Doubler7-11 #11629 Bel Air $50,000 Silver and Gold 7-11 #33430 Accokeek $50,000 The Golden TicketExpress B & W Gaithersburg $50,000 Blackjack 7-11 #33266 White Marsh $50,000 Crossword MultiplierHouse of Liquors Westminster $50,000 Crossword MultiplierBerlin Food Market Berlin $50,000 Blackjack Right Way Food Mart Baltimore $50,000 Instant Riches Hurlock Goose Creek Hurlock $50,000 Instant RichesHoward Street BP Baltimore $30,000 Pharaohs Gold Annapolis Exxon Annapolis $30,000 Cash Craze CrosswordSantoni’s #1 Baltimore $30,000 Roulette Glenmont B&W Silver Spring $30,000 Casino Cash Greentree Exxon Glen Burnie $30,000 Crack the Code Quality Beer & Wine Silver Spring $30,000 Super Tic Tac Toe Tobacco Factory Baltimore $30,000 Casino Cash Bacchus Bar Baltimore $30,000 Blackout BingoHillside Liquors and Centreville $15,000 Wheelin Dealin Deli Giant #366 Silver Spring $15,000 Wheelin Dealin Crescent Convenience Bethesda $10,000 Super Gems Potomac Shell Gaithersburg $10,000 Maximum Jackpot Express Mart Bowie $10,000 Fast Cash Golden Bull Restaurant Adelphi $10,000 Big Money Bingo Friendship Gourmet Chevy Chase $10,000 Maximum Jackpot Market24-7 Food Mart Capitol Heights $10,000 Santa Paws Chesapeake Liquors Glen Burnie $10,000 Gold Bar Westview Shell Baltimore $10,000 Extreme Cash BlastTop’s Liquors Oxon Hill $10,000 Cash Craze CrosswordSoda Pop Shop #8 Baltimore $10,000 Blackout Bingo North Point Diner Baltimore $10,000 Ravens Cash FantasyShell Mini Market Baltimore $10,000 BlackjackHappy 40 Liquors Elkton $10,000 Silver and Gold 7-11 #23699 Severna Park $10,000 Winner Wishes7-11 #27411 Clinton $10,000 Super Gems

Rolling Road Exxon Baltimore $10,000 Fast CashAlameda Food Mart Baltimore $10,000 Super Gems Exxon Y N S Check Cash Baltimore $10,000 Crossword Multiplier Kobe Enterprise Baltimore $10,000 Crossword Multiplier Giant #336 Wheaton $10,000 Platinum Riches Shoppers Food Westminster $10,000 Instant Riches Warehouse #2374 Crabtowne USA Glen Burnie $10,000 Silver and Gold Herling’s Grocery Baltimore $10,000 Platinum Cash Romano’s Restaurant Glen Burnie $10,000 Maximum JackpotTobacco Outlet Abingdon $10,000 Cash Blowout MD Line Service Center Parkton $10,000 Black Marlton Liquors Upper Marlboro $10,000 Fast Cash Lucky Mart Colmar Manor $10,000 Instant Cashout JD Tobacco Baltimore $10,000 Fast Cash Long Reach Exxon Columbia $10,000 Crossword Multiplier Waldorf Liquors Waldorf $10,000 Aces Choice Beer and Wine Rockville $10,000 Santa Paws Doc’s F&B Liquors Glen Burnie $10,000 Santa Paws Giant #167 Annapolis $10,000 Million Money MatchKlein’s Shoprite #555 Whiteford $10,000 Ravens Cash Fantasy7-11 #32426 Prince Frederick $10,000 Triple Frenzy 7-11 #33514 Baltimore $10,000 Triple Frenzy AC&T Wesel Blvd. Hagerstown $10,000 Blackjack StationWorld Wide Liquors Baltimore $10,000 Silver and Gold Royal Farm #007 Pasadena $10,000 Blackjack 7-11 #33962 Barstow $10,000 Triple Payout 7-11 #39148 Windsor Mill $10,000 Winner Wishes Hamilton News Baltimore $10,000 Blackout Bingo Shady Grove Shell Gaithersburg $10,000 Triple Frenzy Royal Farm #072 Churchville $10,000 Winner Wishes Kensington Liberty Kensington $10,000 Ravens Cash FantasyApple Drugs Salisbury $10,000 Maximum JackpotTriangle B,W N Beltsville $10,000 Crossword Multiplier Convenience Town Center Exxon Columbia $10,000 Fast Cash Owen Brown W&S Columbia $10,000 Winner Wishes R&J Liquor Store Dunkirk $10,000 Green Bucks Stop N Go North East $10,000 Big Money BingoAce Food Mart Landover $10,000 Double Jackpot Royal Farm #068 Baltimore $10,000 Green Bucks Safeway #1281 Ellicott City $10,000 Green Bucks 7-11 #11567 Rockville $10,000 Instant Riches Sheetz #046 Cresaptown $10,000 Lucky Numbers A-1 Laundromat Riverdale $10,000 Maximum Jackpot Camp Meade Liquors Linthicum $10,000 Crossword MultiplierLindys Market Perryville $10,000 Platinum Cash Corner Market Cambridge $10,000 Double Jackpot 7-11 #11580 Rockville $10,000 Million Money MatchWoodmoor Shell Baltimore $10,000 Cash Craze CrosswordFruitland Exxon/ Fruitland $10,000 Ravens Cash Fantasy Wine Rack South River Liquors Edgewater $10,000 Platinum Cash D&D Pit N Go #2 Cumberland $10,000 Triple Frenzy Nursery Rd Liquors Linthicum $10,000 Diamond Dazzler Bingo7-11 #1157 Lanham $10,000 Cash King Apollo Restaurant Rockville $10,000 Fast Cash

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