100 years of fashion
TRANSCRIPT
EVENTS 1920’S
Post WW1, Paris Influence
Women’s Vote Prohibition Talking Movies Increasing Prosperity Modern Art, music,
literature Birth of Sportswear
PUBLIC REACTIONS – 1920’S Daring looks and
behavior Freedom for the body Short hair styles Women begin to smoke Dancing (Charleston)
FASHION TRENDS – 1920’S Chemise Dresses Short skirts T-strap shoes Cloche hats Costume looks Long strands of beads
DESIGNERS – 1920’S Madeleine Vionnet Jean Patou Edward Molyneaux Coco Channel Norman Hartnell Jeanne Lanvin
EVENTS – 1930’S Depression era Unemployment, little $ Hollywood influence;
stars and designers Rayon and acetate fabrics Big bands, swing music
FASHION TRENDS 1930’S Soft looks, light fabrics Long hems, bias cuts Big hats, big brims Fox fur-collared coats Wraps Platform shoes Broad shouldered jackets
EVENTS – 1940’S World War II:
government restrictions Shortage of materials Emergence of American
designers Exit France as fashion
source Crooners: Crosby, Sinatra Radio, records Dior – 1947 “New Look”
1940’S - PUBLIC REACTIONS Women take men’s jobs Glamour, pinup girls Strong nationalism Common cause
philosophy
FASHION TRENDS 1940’S Mannish suits, tailored ,
peplum jackets Padded shoulders Knee-length straight
skirts Soft, shoulder-length hair ¾ length coats Debut of the bikini
1940’S DESIGNERS Claire McCardell Norman Norell Christian Dior Cristobal Balenciaga Bonnie Cashin Adrian Pauline Trigere Nina Ricci
EVENTS – 1950’S Baby boom – population
increasing Korean war Move to suburbs Income rising More imports Improved transportation,
communications (TV) Birth of Rock ‘n’ roll More synthetics, finishes
1950’S - PUBLIC REACTIONS Buy new homes,
appliances Conformity Improved quality of
family life Increased leisure time
used for sports & recreation
The station wagon
FASHION TRENDS 1950’S Classics – shirtwaist dress Sweater sets Unisex looks Sportswear Ivy League look: button-
down shirts, skinny ties, gray flannel suit
Car coats Capri pants
1950’S DESIGNERS Hubert de Givenchy Mary Quant Yves Saint Laurent James Galanos Donald Brooks Gucci Missoni
EVENTS – 1960’S Rise of shopping centers,
boutiques New technology – stretch
fabrics Designer names Civil rights movement Woodstock Vietnam war; antiwar
movement London influence: The
Beatles, Twiggy, Mod
1960’S - PUBLIC REACTIONS New sexual freedom Experimental in fashion Antiestablishment
attitudes Generation gap Divorce, singles Drug experimentation Identity seeking, new
values
FASHION TRENDS 1960’S Jeans Miniskirts Knits, polyesther Ethnic clothing & crafts Wild use of color patterns Long hair, wigs Vinyl, synthetic fabrics Turtlenecks, wide ties,
Nehru jackets, golf coordinates
1960’S DESIGNERS Andre Courreges Pierre Cardin Anne Klein Geoffrey Beene Halston Rudi Gernreich Emilio Pucci Valentino Emanuel Ungaro
EVENTS – 1970’S Equal Rights, Women’s
Lib Women working outside
the home Ecology, conservation Stabilizing economy End of Vietnam War Disco dancing, clubs Consumerism
1970’S - PUBLIC REACTIONS Individualism Back to nature, health
foods, natural fibers Urban renewal, interest in
cities & their problems Equal Rights Amendment Overseas manufacturing
FASHION TRENDS 1970’S Pantsuits / women Leisure suits / men Jeans: bell bottoms,
straight & tapered leg T-shirts, tank tops, boots Classic blazer, shirt,
investment clothing Hot pants Romantic looks
1970’S DESIGNERS Bill Blass Ralph Lauren Zandra Rhodes Giorgio Armani Calvin Klein Vivienne Westwood Betsy Johnson Oscar de la Renta Bob Mackie Norma Kamali
EVENTS – 1980’S Computer explosion Music videos Yuppies Two income families New baby boom Moves: Fame, Flashdance Birth of MTV Licensing arrangements
1980’S - PUBLIC REACTIONS
Buy home computers Michael Jackson, youth
hero Entrepreneurship Day-care centers Graffiti art London influence – Punk,
Boy George, Culture Club
Patriotism Proliferation of malls
FASHION TRENDS 1980’S Punk hairdos Androgynous dressing Torn clothes fad Hats return for everyone Backpacks as fashion Tailored suits and classic
dressing Sneakers for everyday
wear
1980’S DESIGNERS Donna Karan Perry Ellis Christian Lacroix Gianni Versace Tommy Hilfiger Issay Miyake Michael Kors Karl Lagerfeld Jean-Paul Gaultier Liz Claiborne
EVENTS – 1990’S Gulf war Economic recession High-tech industry
growth Rise of terrorism NAFTA, GATT Cellular phones
proliferate Sex and the City
1990’S - PUBLIC REACTIONS Expansion of companies
overseas Business failures,
consolidations & takeovers
Casual Fridays Proliferation of foreign
manufacturing
FASHION TRENDS 1990’S Grunge Retro Chunky shoes Rise of vintage Innerwear as outerwear Layering Decade of the supermodel Slip dresses, chinos Image & branding more
important than style change
1990’S DESIGNERS Isaac Mizrahi John Galliano Vera Wang Marc Jacobs Prada Alexander McQueen Tom Ford Narcisco Rodriguez Dolce & Gabbana Jil Sander
EVENTS – 2000’S Expansion of
communication technology
September 11th terrorist attacks
Emergence of the Euro
2000’S – FASHION TRENDS
Mixing color, texture and pattern
Short layers over long End of haute couture
influence