100% me brand guidelines
DESCRIPTION
Created by Bold Creative for UKADTRANSCRIPT
BRAND IDENTITY GUIDELINES
LOGO USAGE 02LOGO OVERVIEWThere are two formats of the 100% me logo available. The Primary version is to be used wherever possible, while the Landscape format can be used as a substitute when space is an issue.
The 100% me + UK Anti-Doping lockup is to be used in the first instance where possible on all corporate materials. The 100% me logo may be used on its own should the visual asthetic support it.
The 100% me + UK Anti-Doping logo is used as an endorsement, the solo 100% me logo is used as a statement.
CLEAR ZONETo give the logo presence over other elements in a layout, the clear zone is the minimum area that should always be kept free around all sides of the logo. The clear zone is based on the height of the numerals 100 within the logo. Please ensure that no other graphics or text elements fall within this area.
MINIMUM SIZETo avoid the logo becoming too small and illegible, a minimum size has been set up. It should not be smaller than 20mm in height for the primary format, and 7mm in height for the landscape format. Please make sure to use the best production process available to ensure the best quality reproductionof the logo.
If you are unsure about the size and reproduction quality, please contact Communications.
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20mm
Primary format Landscape format
7mm
LOGO INDEX 03PRIMARY – FULL COLOUR
Reproduction: File Name:
PRINT/CMYK UKAD_100pcME_P_cmyk.eps
SCREEN/RGB UKAD_100pcME_P_rgb.jpg SCREEN USE ONLY – on white background
SCREEN/RGB UKAD_100pcME_P_rgb.png SCREEN USE ONLY – with transparent background
PRIMARY – PANTONE®
Reproduction: File Name:
PRINT/1col UKAD_100pcME_P_pan1795c.epsPantone® 1795 C
LANDSCAPE – PANTONE®
Reproduction: File Name:
PRINT/1col UKAD_100pcME_L_pan1795c.epsPantone® 1795 C
PRIMARY – BLACK
Reproduction: File Name:
PRINT/Black UKAD_100pcME_P_black.eps
LANDSCAPE – BLACK
Reproduction: File Name:
PRINT/Black UKAD_100pcME_L_black.eps
LANDSCAPE – FULL COLOUR
Reproduction: File Name:
PRINT/CMYK UKAD_100pcME_L_cmyk.eps
SCREEN/RGB UKAD_100pcME_L_rgb.jpg SCREEN USE ONLY – on white background
SCREEN/RGB UKAD_100pcME_L_rgb.png SCREEN USE ONLY – with transparent background
LOGO & STRAPLINE 04
PURE SPORT
TRUE TALENT PURE SPORT
TRUE TALENT
PURE SPORT
TRUE TALENT PURE SPORT
TRUE TALENT
PRIMARY LOGO - POSITIVE LANDSCAPE WITH STRAPLINE PRIMARY LOGO - NEGATIVE LANDSCAPE WITH STRAPLINE
PRIMARY LOGO - POSITIVE STACKED WITH STRAPLINE PRIMARY LOGO - NEGTIVE STACKED WITH STRAPLINE
The 100% me brand is supported by the strapeline ‘pure sport true talent’.
Pure sport true talent reflects the values of 100% me. It recognises that trust, dedication, determination, commitment and respect are values congruent with being a true, clean athlete.
COLOUR
100% ME RED C/100 M/25 Y/00 K/50 R/00 G/83 B/128 Pantone® 1795CCOOL GREY C/20 M/15 Y/15 K/00 R/204 G/204 B/202 Pantone® 7541C
WHITE C/00 M
/00 Y/00 K/00 R/255 G/255 B/255
05
100% me uses a bright dominant red to celebrate clean sport, while capturing the energy and passion involved.
The cool grey is used as a secondary colour to balance the strong colour palette.
Supporting colours can be used to help bring the brand in line with the imagery it is associated with (eg, a flash of colour from a sports top). Supporting colour should be used as a highlight, not a replacement for red/white.
TYPOGRAPHY
HEADLINE
Body Copy
Web use
06ABCDEFGH012345 100% meABCDCEFGHIJKLMNOPQRSTUVWXYZabcdcefghijklmnopqrstuvwxyz1234567890ITC Avant Garde Gothic Demi
AaBbCcDd012345 100% me
ABCDCEFGHIJKLMNOPQRSTUVWXYZabcdcefghijklmnopqrstuvwxyz1234567890ITC Avant Garde Gothic Book
ABCDCEFGHIJKLMNOPQRSTUVWXYZabcdcefghijklmnopqrstuvwxyz1234567890ITC Avant Garde Gothic Demi
AaBbCcDd012345 100% meABCDCEFGHIJKLMNOPQRSTUVWXYZabcdcefghijklmnopqrstuvwxyz1234567890Arial
SUPERGRAPHIC 07
The 100% me supergraphic has been developed to support the principles 100% me stand for. The shards of colour represent the dynamisism and youthful energy within sport.
The graphic can be used as a standalone design as well as being incorporated into selected imagery to act as a supportive element around the athlete.
The fragmented shapes represent the spontaneous action of sport.
The graphic is designed to be aspirational and inspirational, 100% me is proud to be associated with you.
PRINT EXAMPLES 08The 100% me graphic can be used with imagery in different strengths to create a range of collateral while keeping the 100% me brand visible.
Full bleed image and busy graphics. This example of a poster uses a bold statement with minimal text for a maximum effect.
PRINT EXAMPLES 09Example of a double-page brochure spread.
PRINT EXAMPLES 10Text-heavy spread. Simple imagery, the graphics can be arraged to generate an area to display the copy, keeping it legible and easy to read.
WEB EXAMPLES 11
Web banner
Facebook advert
POWERPOINT TEMPLATE 12
APPAREL 13
IMAGE LIBRARY 14
UK Anti-Doping maintain an ever-developing image library containing imagery of 100% me athletes from beginner to elite level.
CONTACT 15For any enquires regarding the 100% me brand please do not hesitate to contact:
Caroline Hale Communications Manager D: +44 (0) 20 7766 7361 | M: 07553 370024 [email protected]
Lisa Grant Marketing Communications Officer D: +44 (0) 20 7766 [email protected]