100% fresh 100% fun 100% filipino

8/14/2019 100% Fresh 100% Fun 100% Filipino

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1

100% Fresh 100% Fun 100% Filipino

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127Monday, February 8, 2010


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Business Implementation

2

What are the results of

our business ?

Why did it

differ ?

What did we

accomplish ?

What changed in

our plans ?

Monday, February 8, 2010


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3

SO

APFORMULATION

Actual

Pla

nned

AROMATHERAPEUTIC

INSECT REPELLANT

Whitening



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4

TARGETMARKET

Actual

Pla

nned



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5

S

ALESand

PROFIT

Actual

Pla

nned

730 pcs of Soaps SOLD @ 99 PhP

375 pcs of Soaps to be sold @ 150 Php

56,250 PhP Sales with 23,426 Php Net Income

68,903 PhP Sales with 32,861 Php Net Income



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7

D

iscountSchemes

Actual

Pla

nned

Single Bars (1 pc of soap)

Set of 3Set of 5



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8

D

iscountSchemes

Actual

Pla

nned

Single Bars (1 pc of soap)

Set of 3Set of 5



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9



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10

sabonnijuan.multiply.com



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11



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12

44%

50% 6%

Direct Bazaars Online



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13

NET INCOMENovember 2009 to January 2010

0

7500

15000

22500

30000

Nov-09

Dec-09Jan-10

November 2009 :

1,705.10 Php

December 2009 :

25,962.08 Php

January 2010 :8,604.75 Php



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14

CASH FLOWNovember 2009 to January 2010

0

10000

20000

30000

40000

Nov-09

Dec-09Jan-10

November 2009 :

10,253.40 Php

December 2009 :

33,597.25 Php

January 2010 :7,956.08 Php



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15

ASSETS & EQUITYNovember 2009 to January 2010

0

17500

35000

52500

70000

Nov-09

Dec-09Jan-10

November 2009 :

40,405.15 Php

December 2009 :

63,591.76 Php

January 2010 :64,602.00 Php



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0

10000

20000

30000

40000

Nov-09Dec-09

Jan-10

16

Projected vs ActualNovember 2009 to January 2010

-7500

0

7500

15000

22500

30000

Nov-09Dec-09

Jan-10

0

17500

35000

52500

70000

Nov-09 Dec-09 Jan-10

NETINC

OME

ASSETS

CASHFLOW



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PROFITABILITY RATIOS

17

Nov 09 Dec 09 Jan 10

Net Profit Margin

Return on

Investment (ROI)

0.00% 47.58% 59.98%

- 6.50 % 129.67% 134.64%

November 2009 to January 2010



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SALES Potential

18

2010 2011 2012

Units

Revenue

Growth

3,028 3,937 5,906

PhP 299,820 PhP 389,765 PhP 708,664

12% 30% 50%

Year 2010 to Year 2012



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3 year Financial Projections

19

Year 2010 to Year 2012

0

125000

250000

375000

500000

Net Income

Cash Flow

Equity

2010 2011 2012



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PROFITABILITY RATIOS

20

2010 2011 2012

Net Profit Margin

Return on

Investment (ROI)

39.91% 45.78% 14.82%

65.83% 83.74% 15.58%

Future cast : 2010 to 2012



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Strategic Evaluation

21

PRODUCT INNOVATION



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Boston Consulting Group Matrix

22

Determining statues of different product lines



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External, Internal Factor Evaluation

23

Weight Rating Weighted Score

Trend for Nationalistic Novelties

Establishment of the Filipino Identity

Globalization

Major Brands

Global Recession

Great Gift Idea

Hybrid of Functions

Nationalistic Appeal

Easy to Imitate

Expensive

Limited Resources of the company

TOTAL

0.25 4 1.00

0.2- 3 0.60

0.15 2 0.30

0.30 4 1.20

0.10 2 0.20

0.25 4 1.00

0.15 3 0.45

0.25 4 1.00

0.20 2 0.40

0.10 1 0.10

0.05 1 0.05

3.15


2


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Competitve Profile Matrix

24

Weight RatingWeighted

ScoreRating

Weighted

ScoreRating

Weighted

ScoreRating

Weighted

Score

Advertising

Product Quality

Price

Competitiveness

Customer Loyalty

market Share

Global Expansion

E-commerce

TOTAL

0.20 2 0.4 1 0.20 1 0.2 1 0.2

0.15 4 0.6 3 0.45 3 0.45 3 0.45

0.15 4 0.6 4 0.60 4 0.6 4 0.6

0.10 3 0.3 3 0.30 2 0.2 2 0.2

0.10 4 0.4 3 0.30 2 0.2 1 0.1

0.15 4 0.6 2 0.30 1 0.15 1 0.15

0.15 1 0.15 1 0.15 2 0.3 2 0.3

3.15 2.3 2.1 2

SOAP Factory SOAP Farm


25


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Balanced Scorecard

25

Financial Customer Internal Learning

Profitability

Higher Pricing

MoreCustomers

Lesser Expense

QualityProducts

Unique Product

Design

Efficient

ProductionProcess

Good Research(Market+Technical)

Innovation

Improve SoapMaking Skills

Improved HistoricalData Management


26


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FUTURE OF SABON ni JUAN

26

Growing the Business

Plans Collaboration

Innovation


27


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Growing the business

27

Fix

Internals

New

Products

Distribution

Efficiency


28


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Online Marketing

28


29


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PR and Advertising Futureca

29

2010 2011 2012

Advertising

Promo

Activities

PR Activities

Facebook Ads,

Friendster Ads

Email Advertising

Facebook Ads Facebook Ads

Free Shipping,

discounts , Blog &

Plurk about us

Limited Edition

Soaps & Trade

Discounts

National Holiday

Sales, Limited Edition

& Trade Discount

Social Networking

Sites, Newspaper

Feature

Social Networking

Sites

Social Networking

Sites


30


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Sabon ni Juan and Gawad Kalinga

30


31


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2010 2011 2012

R&D

Supplier

Network

Distribution

Network

Production

Personnel

1 new soap makingprocess ; 2 new product

formulations, 4 new soap

design techniques

5 new productformulation; 5 new soap

designing techniques ; 1

non-soap production line

5 new formulation ; 5new soap designing

techniques ; 2 non-

soap lines

3-4 suppliers for raw

materials


materials


materials

Bazaars, Online, Direct

Selling

Bazaars, Online

Consignment

Online, Consignment,

Own Store

Partnership with GK

Village

Partnership with GK

Village

Partnership with GK

Village

No personnel required No personnel required2-3 personnel for

store

100% fresh 100% fun 100% filipino

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